#StyleForAll: We’re Retiring the “Plus”

Notice anything different about ModCloth.com?  The “Plus” category is no longer at the top of the site. But don’t worry — we still carry clothing in an extended size range. In fact, we are more committed to it than ever! But, we’ve changed how you find those styles and what they’re called. Allow us to explain…

We first publicly examined the state of the fashion industry in our 2010 series “Size of the Times“, in which we explained the roadblocks to offering a full range of sizes. That’s why the debut of our namesake label this past August was such an important moment in our journey to inclusivity — every single product is available in an expanded size range.

The ModCloth label was first introduced to the world at our Fit Shop in San Francisco. What we observed there was unprecedented: women of all shapes and sizes, shopping together in one place, and even trying on the same styles.

“I think there is still an outdated notion in the [fashion] industry that ‘plus’ should be separate because it’s less aspirational, or because that consumer is less fashion-forward, or less willing to spend on herself,” said ModCloth’s Founder Susan Gregg Koger. “But what we’re hearing and seeing from our community is that it is simply not true.”

Shopping is a social experience, but what stores do you know of where two pals on different ends of the size spectrum can shop side-by-side for the same clothing styles? In most places, there’s a “plus section” — or plus is relegated to an entirely separate store. Can’t we all just shop together?

We got to witness just that at our LA IRL pop-up in April and at our SF Fit Shop, and it was empowering. Lovely ladies of all shapes, sizes, and silhouettes were stepping out of the dressing rooms in the same stunning styles, and complimenting one another. Friends from XS through 4X shopped together, side-by-side, and had a blast doing it. It got us thinking… Fashion shouldn’t come between friends! How can we translate this to our website?

If “Plus” isn’t a separate section in our shop, then why should it be a separate section on our site? Instead of “Plus” standing alone as its own category, isn’t it really a part of other categories, like maxi dresses are a part of the “Dresses” category? Eureka! That’s it.

Now, you can find all of the styles available in sizes beyond XS, S, M, and L in “Extended Sizes” beneath the main categories. Wondering why we aren’t calling it “Plus” anymore? Well, some folks really don’t like the term. To be honest, this was a hotly debated topic around the ModCloth office. But ultimately, we could all agree that shopping categories should be defined by types of clothing, not types of bodies.

There were many terms bandied about to replace “Plus”, but we settled on “Extended Sizes”. It’s an all-encompassing term that could, in the future, also contain XXS, petite, tall, and other various sizing extensions beyond the standard range. It’s another step towards size- and body-inclusivity.


“At ModCloth, we certainly aren’t perfect, but by retiring ‘Plus’ from our site, we’re making a statement,” Susan said. “And that statement will not only provide a better shopping experience for our community today, but hopefully will spark a change in the broader fashion industry in the future.”

We don’t yet live in an ideal world where all designers produce their clothing in a full range of sizes, so while we can’t yet claim to offer every single style from XS-4X, we’re working on it — starting with our ModCloth label. We believe that style knows no size, and we want to create the most inclusive, confidence-boosting shopping experience for everyone and every body.

Now, we want to hear from you. What do you think of our more integrated shopping experience? How do you feel about the term “plus”? What can we do to make shopping even better for you? Tell us here and share your thoughts with us on social using #styleforall.


About Natalie

As the owner of three small, fluffy dogs, Natalie has accepted the fact that dog hair being everywhere and on everything is just part of her lifestyle now. She cannot stop decorating (and redecorating) her home, and lives by Robert Venturi's words, "Less is a bore." Fresh flowers, floral print dresses, and a good gin and tonic are just a few of her favorite things.

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  1. Avatar
    Mae East 10/06/2015 at 11:43 am #

    I like the idea that we can all shop together! When I got married 10 yrs ago, I had a hard time finding bridesmaid dresses that fit all my lovely ladies — I was extremely limited to a few styles that came in extended size range (I needed a xs, s, l, and 2x) and ultimately had to change my wedding colors in order to find dresses for them all (I could not find any red dresses, so my wedding colors changed from red and silver to pink, red, and silver because all I could find was pink dresses). When my friend got married two years ago she asked us to look on Modcloth to find dresses we liked in the colors she wanted. So we all got our bridesmaid dresses, despite the six of our ranges being m – 3x. Her wedding was lovely, and we all loved our dresses because we had so many options from Modcloth to choose the one that was just right!!!!! SO thanks for the extended size range, I think it is a GREAT!!!!

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      Ashley 10/06/2015 at 12:57 pm #

      Thank you for this! “Extended sizes” rather than “plus” just implies a larger range of options, instead of implying that sizes other than the standard S, M, L are irregular. This is a great step toward (ideally) total body inclusivity.

      What would make this even better would be, as you mentioned, including sizes for smaller-than-average women as well (sizes in a petite range, as well as those starting from XXS). As a very short woman (I’m 5’1″), it’s very difficult to find clothing that fits. I love ModCloth, but in many cases I need to have items bought from here tailored to be small enough. While my experience is certainly different from and not comparable to being a curvier woman who is often considered to be “plus-size” by most stores, I also sometimes feel self-conscious about my stature and form, as my size is not considered average and I thus have a much smaller selection of clothing that will fit me in most stores. I am sure many women of all body types have experienced this, and thus a wide range of sizes would benefit many people.

      Another step towards body inclusivity would be including a greater range of diversity in your models—more women of color, varying heights and body types, differently-abled women, trans women and people who are gender non-conforming, etc.There will always be more work to be done, but I think ModCloth has made some progressive steps in diversifying whom they include and to whom they wish to appeal, which is much more than can be said for most retailers. Thank you!

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        Laura 10/08/2015 at 8:56 am #

        100% agree. I love Modcloth, but I return almost everything because even the smallest sizes aren’t built for my 5’2, petite frame and the cost to alter is the price of the garment.

        I’d love to see some of the styles in XXS for my body type.

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          leslie 10/08/2015 at 10:22 pm #

          Yes, I would love petite options. I often find things I like but don’t even bother buying since I know they’ll be too big. At 5’2″ with a slim frame, I would appreciate not just smaller [xxs or xs] options, but actual petite sizing. Even with an XXS or XS sizes, the armholes are too big and a top blurs between shirt and tunic.

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            nicole 10/11/2015 at 3:07 pm #

            I think it is wonderful the Mod Cloth is integrating sizes. I strongly relate to Mae East above who has near and dear ones who fit a wide range of sizes. I realize that our culture strongly leans towards favoring smaller sizes, and it is so great that a cute and fashionable company is pushing against that long standing trend.

            At the same time, (and I realize I am coming from the more catered-to side already) I am a relatively slim person and have returned many Mod Cloth items because they were too big (even shoes that were the right length but too wide). I always look at the sizing charts, but it does not always help. As Mod Cloth banishes size exclusion, I encourage them to give detailed measurements to let everyone’s online shopping be a little easier.

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          Kai 10/25/2015 at 8:13 am #

          I agree. I’m so, so happy to see that ModCloth is making all clothes work for all sizes, but as someone who’s 5’2″ and tiny, it’s getting harder and harder to find clothes that fit, and it would be nice if sizes were more readily available for petite folks too. Even xxs swims on me these days, and it’s difficult to look professional, or even nice outside most of the time in clothes that are too big.

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        Amanda 10/11/2015 at 7:18 pm #

        Definitely support this change on the website. But I also agree on the petite concept. My major issue with ModCloth is that most dresses/skirts are made for average/tall people (5’6″ and over). Being just under 5’3″ and a solid M/L in most cuts, I can usually find clothes that fit my bust/waist/hips…but they’re all too long on me. There are so many beautiful dresses/skirts (usually cocktail dresses) I can’t buy on ModCloth because they’re going to hit me mid-calf and I can’t afford to pay the price of the item plus the price of a tailor. You’d get a lot more business from me at least if there were petite/short options!

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        Krissie 10/13/2015 at 9:38 pm #

        4’11, here, but with a bit of a belly and large thighs/hips/shoulders. Definitely need a wider range in sizes, though I absolutely love this step forward!

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        avice 10/17/2015 at 5:28 pm #

        I second the part about PoC, differently-abled, and especially trans and non-binary models. I’ve hated and ignored femininity and fashion for a long time because it disgusted me how gendered everything was, so I’ve become one of those butch-girls-with-tshirt-and-jeans to avoid it. I used to love dressing up and being beautiful when it didn’t make me feel weak and feminine and it would help if the fashion industry was not so gendered. ModCloth has taken the first steps with that and it needs to keep moving forward.

        I’m on the small side too so I don’t have the impossible shopping experience of “plus-sized” people but I see some disagreement here about the change in terminology and how you use the site. Part of it is whether or not “extended sizes” is an acceptable term. I’m hoping that we will actually reach a point at which no size is considered “extended” or “plus”, because they’re all just sizes, but there is also a great convenience in being able to look at only the things in your size, especially if your size isn’t stocked as often.
        Right now you can filter a page by the sizes the products are available in, but it might be helpful to add a feature that allows you to see which products available in your size without filtering every page individually. You can already add your measurements to your profile so it could just be an extension of that.

  2. Avatar
    Beth 10/06/2015 at 12:14 pm #

    I love this. So much.

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    Lucy 10/06/2015 at 12:16 pm #

    I can’t tell you how your site makes me feel. I love going in there and finding things that fit me that are not ugly prints that highlight my overweightness. When I go to stores I have to pick from shirts with big ugly flowers because they think that overweight means big flowers. I don’t know why, however I dread shopping. Since I found ModCloth.com I feel better about buying clothes. I find stuff that fits and that is fashionable. Thank you for your commitment to people like me that thanks to what you offer have a little more hope.

  4. Avatar
    Dana Bennett-Tejes 10/06/2015 at 12:20 pm #

    I was so excited to read the blog title until I got to the part about everything bigger than an XL being in “extended sizes”. As a woman who wears a 2X or 3X when I shop ModCloth I really don’t see any difference. Label it whatever you want, Big and Beautiful, Voluptuous, Plus, Extended Sizes, etc. you’re still making it a separate thing. Why can’t I just click on “dresses”? I applaud your idea that we should all be able to shop together regardless of size as well as your in-house label covering all sizes but if this were a brick and mortar store I’d still have to go to the “extended size” section and not just the dress department. My size 8 friend would still be shopping in a different part of the store.

    • Avatar
      Liz N. 10/06/2015 at 1:16 pm #

      I think the point is that it is NOT a separate section. Now if one wants to shop dresses in sizes larger than XL, one just clicks on “dresses” and then you can select the size you are looking for in the filter menu on the left. There used to be a plus-sized section, with a banner at the top of the homepage, and now all sizes are included and there is no separate section.

      • Avatar
        Dana Bennett-Tejes 10/06/2015 at 4:03 pm #

        When I go to the webpage or app the only change is that “Plus” has been replaced by “extended sizes”. I was always able to hit “dresses” and sort by size. Having said that, I’m all for any move that seeks to alleviate size discrimination. Perhaps this is just a good 1st step.

        • Avatar
          Brooke 10/06/2015 at 4:28 pm #

          “Extended sizes” makes 100% sense to me. They literally ARE extended sizes – both in physical size and in terms of being an extension of the S-XL sizing construct.

          • Avatar
            AB 10/07/2015 at 12:54 pm #

            Wait a second, though. I think the whole point should be to Abolish the sizing construct as it exists. Abolish “standard sizes” cutting off at XL. Abolish the idea that anyone larger than that is beyond standard, that their bodies are “Extended” – which is pretty loaded language to begin with, right? Extended? “Made larger; enlarged.” It’s the same word, but you coded the language, thinking this was somehow radically changing what you meant. It’s not.

            Modcloth, you stated in the article that it was your intention to stop separating clothing by body type – so why did you effectively just change the name of the plus size button, and then move it into each individual garment type category? That’s the same thing, but now it’s just harder to get to! It’s honestly a little bit baffling that you don’t realize that this is what you have done.

            Modcloth, I think your intentions are great, but I think you should have consulted some fat-positive activists or fashion bloggers on the issue before making this change. And on the off-chance you did, you didn’t cite them, which is not encouraging.

    • Avatar
      Emily 10/06/2015 at 2:43 pm #

      That’s one thing I love about ModCloth. You can click on “dresses” and use the size filters to find things available in your size. I think having “plus” or “extended sizes” in the navigation just makes it easier to find an entire category of stuff that will fit me. I actually hate going to the main dresses page and seeing stuff that doesn’t come in my size but I love that ModCloth is working on that!

      I hope this doesn’t mean we’ll see fewer models that sport your extended sizes on the site. The plus section featured really beautiful models that I can relate to. I’d be sad to see that going away with the section.

    • Avatar
      Ellie 10/07/2015 at 1:32 pm #

      I don’t think they’re talking about “extended sizes” being in a separate section… but it is helpful to be able to filter by size when browsing the dress section. Even as a size small, I usually start by clicking on dresses, and then by adding the “small” filter to my search – because it sucks when you see a dress you like, but then it’s not in your size. I don’t want to see a dress if it’s not in stock in my size.

      I think the “extended sizes” option falls within dresses, to help shoppers view only the dresses that are available in their size. It’s still in the Dress section.

    • Avatar
      Brit 10/14/2015 at 11:44 am #

      Honestly, I’m happy for the ‘extended sizes’ option, because it allows me to very easily bring up all the things I CAN wear, instead of spotting items that only go up to ‘L’ and be sad I can’t buy them. XD

  5. Avatar
    Jennifer 10/06/2015 at 12:24 pm #

    I think it’s a lovely idea and I agree that we should do away with the term “Plus sized.” However, my only concern is how will, for example, a woman who wears a size 4x be able to find clothes that fit her without having to check each item individually? There is nothing worse than seeing a super cute item only to find out it doesn’t come in your size. I would imagine that such women wouldn’t even want to see clothes that aren’t available to them, at the risk of being disappointed. I hope you guys found a way around this!?????

    • Avatar
      Jennifer 10/06/2015 at 12:25 pm #

      Sorry, I didn’t mean to put a million question marks. I tried to put a cute smiley face!

    • Avatar
      Jennifer 10/06/2015 at 12:28 pm #

      I see on the website now that you have a section called “Extended Size.” Great work! Please disregard my comment!

  6. Avatar
    Heather 10/06/2015 at 12:29 pm #

    I am not a fan of the update. I really like that there was one spot I could click to find everything that could potentially fit me. I don’t like having to look at dresses and then tops and then skirts. Also when looking in the extended size range the clothing is all shown on the smaller standard size form which sometimes looks different than the proportions of the bigger extended/plus sizes.
    Overall the term plus or curve or extended size doesn’t bother me and I liked being able to shop one place for items that would fit me.

    • Avatar
      Kelly 10/06/2015 at 1:45 pm #

      I agree! I was a little confused and disappointed when I was browsing the site today. I do love Modcloth and have been thrilled with everything I’ve bought so far so I’m hoping with a little tweaking and just getting used to the new format it’ll get better. I found myself getting anxious and frustrated looking at the new site this morning, kind of how I do in the mall when I have no choice but to shop there. I don’t care if you call it plus or extended size, but having a section where I know I can go to find things that will actually fit is important…to me, at least. And having a separate tab for extended sizes under the “regular” sections just kind of points it out even more that it’s “different”.

    • Avatar
      Melissa 10/06/2015 at 9:43 pm #

      I agree as well. I appreciated being able to go in, one click, and find the items I’d love to look at or purchase. Now hitting extended sizes, I found a gorgeous piece I’d potentially buy but the extended stopped at size 16:-/ Disappointing. Just keep it easy regardless of what you call it (and not to be rude but who cares what the word is used to define larger sizes… don’t be so darn sensitive people).

    • Avatar
      laura 10/08/2015 at 12:01 am #

      Thank you! This update has only annoyed me.

    • Avatar
      Melis 10/11/2015 at 8:45 pm #

      I absolutely agree. I feel absolutely no shame about being plus sized. Just annoyed when I have to shuffle through all these things that aren’t in my size range to get to what I want. Not to mention, I liked having the plus section. A whole section dedicated to the equally lovely bigger vixens!

  7. Avatar
    Kirsten 10/06/2015 at 12:32 pm #

    As someone who falls in the middle of this spectrum (L, XL, or 1X depending on the item and the designer), thank you! When I first started shopping at ModCloth about 8 years ago, it seemed like there were not a lot of options in the XL/1X range. Now, probably about 25% of my wardrobe is straight from ModCloth because I can find the styles I like in sizes that actually fit. Also, can we talk about your awesome swimsuits? I personally know 4 people (including myself) who have an Esther Williams one piece suit in sizes ranging from 10 to 22. They are so flattering, in every size.

  8. Avatar
    Heather M 10/06/2015 at 12:37 pm #

    Am I so outdated that I actually liked the “Plus” section in the top menu? That’s where I shop from, and I found it easy to fall in love with something knowing that it was carried in my size. I can totally understand why the move is being made, and can appreciate what you’re trying to do for the self-confidence. But it’s definitely going to take some getting used to.

    • Avatar
      laura 10/08/2015 at 12:03 am #

      I agree. It’s plain annoying. How about stop making it such a huge issue and just make it easy for us?

  9. Avatar
    Sayra 10/06/2015 at 12:37 pm #

    I don’t really care what it’s called, as long as it fits me!! Another huge size issue: My daughter is 9 yrs old, and is almost 5 feet tall. She has a 30″ waist and is proportionate. Although most of the kiddie clothes are made for super tiny frames, so they don’t fit anymore. Which is a real hassle, as we head toward the TWEEN years. We love glitter, bright colors and whimsy! ModCloth you could kill it by offering a range for the pre-teen/teens. Seriously, it could be beyond epic!! So much of your fun styles are perfect already. I’m also Garnet Hill and Land’s End KIDS catalog shopper. Their shoe range only goes to size 7 for children, and my daughter wears a size 8/or size 7.5 womens. She loves a fun boot in hot pink, shoes with glitter, and dancing dinosaurs….help.

  10. Avatar
    Michelle 10/06/2015 at 12:38 pm #

    What’s done is done but I am not a fan of this at all. I used to love that there was a separate Plus section loud and proud right at the top of this site. I am not ashamed of being plus-sized or being called plus-sized (because I am) and taking away the Plus section makes me feel like I SHOULD be ashamed of the label. In addition, the items are STILL separate, just now under the terribly named “extended sizes” (hate this name, sounds way worse than Plus to me) and buried at the bottom of every section rather than being broadcast in the banner like it was before. Modcloth was always one of the only places that acted like the Plus Size section deserved a lot of attention, so for the section to now be hidden away under everything else leaves a very bad taste in my mouth.

    • Avatar
      The Other Michelle 10/06/2015 at 1:52 pm #

      Agree. Modcloth is a dream come true for me, but I’m not a fan of these changes. I’ve been seeing less and less 2x items in the New Arrivals and this ‘sweeping under the rug’ just makes me nervous.

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      Sharlotte 10/06/2015 at 4:26 pm #

      Im gonna agree

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      laura 10/08/2015 at 12:03 am #

      agree 100%

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      Wendy 10/08/2015 at 12:35 am #

      Also agree. I like that you can still sort, but very little is in stock in 2X (always sold out)… Now we’ve gone from “plus” to something that connotates needing the seatbelt extender… By definition, extended means enlarged or larger than expected. Appreciate the intent but, Ouch. Very not inclusive.

    • Avatar
      Gabbi 10/08/2015 at 5:08 am #

      I agree. When you hear the word “plus”, it brings to mind the connotation of something nice — a bonus, a perk. A plus side, the pluses to a situation, a plus one. It’s a nice, happy word that I am certainly not ashamed of being, and, like you said, thought it was wonderful that ModCloth broadcast their affiliation so loudly and proudly.

      When I think of “extended”, all I can think of is something getting bigger — a table, a roof.. Something unwanted jutting out into a space. A Violet Beauregarde of sorts. That’s not a pleasant thing to think of, and not something I like to associate with myself and my clothes.

    • Avatar
      Shay 10/08/2015 at 3:07 pm #

      Well said. Yes, we who shop the plus size area are not ashamed of it, so why hide it under another name? Pretending we have the same shopping needs and silhouettes in every style as an XS doesn’t do anyone any favors.

  11. Avatar
    Terri 10/06/2015 at 12:47 pm #

    I have never understood the plus or extended – which I feel like you are just rebranding the same title. I get the petite they are cut different but isn’t the size 4 cut different from a size 8 the same as a cut is different for a size 12 versus a 20? Like they are scaled proportionatly from an 8-20 and on up why is there a difference from 10 or 12 or wherever that stupid plus line came from? I don’t get it can’t we just say hey I want to shop for a dress I am a size ___ show me my options?

    • Avatar
      Nicole 10/07/2015 at 10:52 am #

      From what I understand, there is a difference in cut in “plus size” clothing. When I worked retail, there were sizes 14 and 16, as well as 14X and 16X (the X being “plus”). We’d carry the same items in both sizes, because they were designed for different shapes.

  12. Avatar
    Emily 10/06/2015 at 1:20 pm #

    I’m so excited to see this! Though I am not plus size, I once was. I had the most difficult time finding clothes that fit and it was always so hard knowing my friends all got to shop at the “cute” stores and I got stuck tagging along and never getting to participate. Thank you, ModCloth, for understanding that all women deserve to feel beautiful and stylish!

  13. Avatar
    Amur 10/06/2015 at 1:29 pm #

    Man, I really feel equal now having to click six times instead of just once…

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      Michelle 10/06/2015 at 1:49 pm #

      I’d take efficiency over egg shells any day.

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      Anne 10/06/2015 at 3:27 pm #

      I agree. One of the reasons I liked buying plus sizes so much on Modcloth was that it was super easy to find them.

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      laura 10/08/2015 at 12:04 am #

      agree 100%!

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      mare 10/25/2015 at 7:18 pm #

      Yep- Just clicked on 6 things that won’t fit me.. Feel annoyed and don’t feel like buying anything now. Good job mod cloth..

  14. Avatar
    Ashley 10/06/2015 at 1:54 pm #

    I love this site because you are so committed to great plus-sized fashion. It’s one of the few places I can go for WELL MADE and fashionable. But I’m also a mom with only so much internet time. I liked being able to click on Plus Size and see what’s new. I feel like now I’m going to be losing out on what’s new by having to search thru the entire site. And? I liked not having to see things that weren’t available to me because they aren’t carried in plus size. I applaud the attitude, but I don’t think this is the best execution.

    • Avatar
      ModNatalie 10/06/2015 at 2:00 pm #

      Hi Ashley! Thanks so much for reaching out. The good news is — you can still easily find things in your size! You have two options: 1. You can use the size filters on the left side of any category to see items currently in stock in your size. 2. You can click on “Extended Sizes” below any main category (such as “Dresses” — you’ll see it on the left side along with “Special Occasion”, “Party”, etc.). 🙂

      • Avatar
        Taylor 10/06/2015 at 4:25 pm #

        My biggest problem with this (besides it being less convenient) is that I now have to look at the clothes I would like to wear but can’t because they are too small. It just draws attention to the act that I have less options.

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          laura 10/08/2015 at 12:05 am #

          I had the exact same thought!

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        Nora 10/07/2015 at 5:06 pm #

        There’s so much that’s been made inconvenient here – if this was an announcement that all items would be available in a full range of sizes, or even if half your stock was, this change might make sense. But the overwhelming majority of clothing on ModCloth isn’t available in plus sizes and you’ve not indicated that that will ever change. As an online experience, this change is aggravating, fiddly, and feels like a put-down (if an unintentional one). If this were the system in a retail store? That would be incredibly disheartening.

        I don’t have the time or the emotional armor for needle-in-a-haystack shopping.

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          Laura 10/18/2015 at 1:27 am #

          I’m trying to understand your point of view – can you define why you need emotional armor for this? I just clicked the ‘Dresses’ tab then clicked ‘Extended Sizes’ and saw 707 dresses available in plus sizes, without having to sift through non-plus. Additionally, ModCloth has asked all of its suppliers to offer plus sizes. Though many declined, I don’t see it as shitty on ModCloth’s part and I think it’s awesome they are pushing for it. Maybe you can enlighten me why emotional armor is needed, or why this is needle in a haystack shopping, inconvenient, fiddly, aggravating, offensive, or disheartening. It’s much easier than it was before from what I can tell?

      • Avatar
        Chelsey 10/24/2015 at 8:39 pm #

        Except you can’t actually search for plus size if you’re shopping for something like tights, where there is no extended size option. You just have to click through each individual item and *hope* it’s in the extended size range, but most simply aren’t, and it’s frustrating.

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    Sylvia 10/06/2015 at 2:06 pm #

    This was very touching, and really hit home for me. Usually when I shop at Modcloth anyway, I bypass the Plus section and go straight to “tops” or “cardigans” and filter for sizes 3x and 4x anyway. It was always easier to shop that way because the Plus section had all tops lumped together. This is so much better and a great way to shop and feel included in a world that still separates plus and regular.

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    Shannon 10/06/2015 at 2:25 pm #

    I echo the sentiment of the previous posters. I love that this conversation is happening, but this change is difficult. It would be one thing if 90% of the clothing on Modcloth.com was also offered in plus sizes, but we’re not there yet. I think most larger ladies know not to fall in love with anything in the new arrivals section because there’s a big chance it’s not offered in the plus range. I like the option of clicking on Plus/Extended at the top of the page and see the 6 pages of everything I could fit on the website (I like to look at 300 at once- hence 6 pages). While this move came from the right place, it’s inconvenient.

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    Nikki 10/06/2015 at 2:45 pm #

    I appreciate ModCloth’s commitment to inclusiveness in clothing, and am always delighted when something I love on Modcloth is made in my (larger) size! I will never forget visiting a beach town in CA, needing a swim suit, and being sent to the 3rd floor of a large department store, in an poorly-lit, un-air-conditioned, unfinished area to shop for “plus” clothing — the contrast between that and the colorful, bright, street-level displays of typical clothing sizes could not have been more stark. It was extremely clear to me that that business was not wanting to encourage shoppers like me, and that chain lost my business there and then. Having been there and done that, I applaud the desire to make the experience of shopping on ModCloth the same for shoppers of all sizes.

    I also appreciate the impulse to categorize clothing by broad size categories, because this is also a service to customers in a way. I all too often fall in love with something new on ModCloth at first glance, only to find that it comes in S, M, L and nothing else. There’s a difficulty about being too inclusive when the site still offers many, many items that are only made or carried in typical sizes, because it’s depressing to see the huge variety of offerings on the site and then realize that many favorites are not available in larger sizes.

    What I love, though, is that there’s a way to get it right. There’s a sweet spot between the dark, hot, forgotten corner of the department store with all of the “other” sizes, and a store in which all sizes are simply mixed together with no indication of what may even run in a particular size, inviting repeated disappointment when something awesome isn’t offered in a particular size range! The fact that you are an Internet retailer means you can get around this quite easily through thoughtful site design!

    I have to agree with those who suggest that if you are going to remove the dedicated Plus tab, then the best approach is to ditch the labels altogether and simply make even easier to use the side menus to narrow selections to those in one’s particular size or cut. If “Extended Sizes” may eventually encompass other types of non-standard sizes, then it will potentially only become MORE complicated to find clothing of any non-standard size, because without descriptive labels, those looking for “plus” or “tall” or whatever other cut of clothing will either have to sift through talls, petites, plus, and any other “extended” size ranges, or you’ll be forced to label “plus” and “tall” clothing with something descriptive anyway! Break those clothes out, make a basic size chart super easy to find, and then let us search and narrow results even more effectively by size, color, category, event and so forth in the side menues.

    Your site organization and search by color and size already do a pretty decent job of this, but I’d love to see, for instance, options to narrow searches by items that are IN STOCK in a particular size, so that I don’t have to look through a bunch of older offerings that are down to 1 M and one XS in stock, when I am looking for something to buy today in a “plus” size. Give me the choice as the consumer! Other times, I want to see it all and would love to get the “I need this” dialogue for out of stock pieces just to tell you how much I love something and would want it if you stocked it again. Please just make your search and results-narrowing functions on the site more robust, so that shoppers of every size can quickly and easily find what they love.

    If I can hop on the site and see everything in a 1X/14/16 (or whatever size I seek), and, perhaps, have an optional tick-box for items with sleeve or hem length options (which is a lot of what goes into “tall” or “petite” sizing), without having to look through a bunch of categories of clothing for my size tab, and without having to see all of the clothing that is not offered in my size, AND have the option to see only what is in stock NOW, I will be a very happy camper! You won’t have to label me anything at all, except for “ever loyal customer”!

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      Heather M 10/09/2015 at 1:15 pm #

      THIS is exactly what should happen. Are you a web designer? If so, submit your resume to them at once! If not, go back to college and give the general public what we’re screaming for

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    Tina 10/06/2015 at 2:46 pm #

    I appreciate the symbolic gesture, I really do. But for me a much better change than would be including pictures of people wearing all items of clothing. The is no way of knowing how a shirt laying flat on a white background is going to fit. I appreciate the customer images, but half the time by the time there are some customer images all of the bigger sizes are sold out. I get that there are cost issues associated with getting people to model the clothing, but it makes a huge difference in my confidence about purchasing a product. Also, why do so many of your shoes only go up to size 10?

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    Ray 10/06/2015 at 2:55 pm #

    Please consider changing the name. Extended sizing, expanded sizing, that just makes me feel even less human.

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    Miri 10/06/2015 at 3:14 pm #

    Thank you for offering an inclusive shopping experience. This is… amazing. Thank you.

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    Kate 10/06/2015 at 3:17 pm #

    Modcloth is my very favorite fashion site anywhere (both online and IRL.) I don’t order clothes from you all as much as some others do, but I look at the “Share Your Style” pics almost daily for inspiration and affirmation. I have always appreciated Mod’s attitude towards my size – that it’s just a size, not a defining characteristic. I hope the fashion industry follows your example!!!

    If there were one thing still on my wishlist, it would be that you also carry more shoes in extended sizes. I know you face the same challenge as you have with garments – you can only carry the sizes that are being made. But going forward, I’d love to see some of the unique and adorable shoes you offer in 11s and 12s. Big girls wth big feets need love, too!

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    Jade 10/06/2015 at 3:19 pm #

    I am really happy to see that Modcloth is striving to make some great changes. I have been shopping at Modcloth for a long time and just love what you guys have been doing. I was on here last night and I was looking around for the “plus” section and could not find it till I realized it was in the “Extended Size Section” So I am glad that you guys did a blog about it and now customers are more aware. And as always, I could not leave the site without buying something 🙂

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    Anne 10/06/2015 at 3:29 pm #

    I understand your reasoning. But, things are much harder to find now. I realize there is still an “extended sizes” category, but to me, and I understand this is a personal thing, extended size sounds worse than plus. Now we either dig through all the dresses for example until we find one we love and, guess what?, it’s not available in anything larger than an L, or go to an item first and choose the horribly named, extended size.

    I get it, but I don’t like it. And honestly, I’ll probably poke around less on the site now, since I’ll have to dig deeper.

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    Clare 10/06/2015 at 4:03 pm #

    I appreciate the effort, but I think I actually prefer the term Plus over Extended. In general, “plus” is a good thing. When I hear the term extended I think of maternity waist extenders or the men’s herbal supplement Extendz (sorry, gross, but it’s just what comes to mind).
    I also really liked being able to go to one place to find things in my size. It’s sad to have to look at things and then find out that they don’t come in your size! I think the only way that putting everything together works is if every clothing item (or at least most) is available in plus sizes! But since I realize that that’s not possible right now, I’d prefer less clicking around. It’s the same reason why I appreciate DSW putting a huge neon sticker on size 11+ shoes, it helps me sort through less stuff that won’t fit me (which is frustrating and time consuming)! And sometimes I just like to browse what’s available in my size, I might not be looking for a dress or top in particular; therefore so sales-wise for you guys I think the old way was better, because sometimes I’d be shopping for a dress but then buy a bunch of tops too!

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    KT 10/06/2015 at 4:23 pm #

    Is it really a change at all? You’re putting me from one lame category to another. Why can’t the petite, plus, tall, etc. sizes of an item just be grouped with the ‘regular’ sizes? Why do I, as a consumer, still need to put extra effort into finding my size? I should be able to click on an item and see every size option on one page. Singling me out is the same, whether you put a plus or an extended in front of it.

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    Sharlotte 10/06/2015 at 4:25 pm #

    I like the idea of shopping together but i feel even more discrimination now. Before i could at least go into plus size and find what im looking for. Extended sizes lacks the organization that the plus size tap had before. When i go into Extened sizes now i have to view everything. There is no sub category if im just looking for a dress or skirt. It all just in one place and thats not fare. If that gets worked on then im all for it

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    Nora 10/06/2015 at 4:42 pm #

    What this seems to have achieved is to make the plus section harder to find and no less separate than before. Despite the lovely sentiments in this post, I feel like we’re being hidden away rather than included.

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    Jordan 10/06/2015 at 6:36 pm #

    Extended Sizes = Plus with more letters.

    You’re only changing the vocabulary and making the site harder to use.

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    Corissa 10/06/2015 at 6:37 pm #

    I think that it is honorable to be a company that is working toward inclusivity… it doesn’t happen often and I love Modcloth for all the steps it has taken toward clothing ALL people. The thing is… PLUS SIZE people do not need sentiment… they need action. And while I think that it is a lovely gesture to show that you don’t think plus size people are any different than anyone else, it doesn’t make our lives (or shopping experiences) any easier. What do we need? More clothing options. More thoughtfulness in regards to our differing bodies and how to create beautiful garments for them. Affordable options. That’s it. I was hopeful that while reading this, I would run into a line that said SURPRISE THERE’S NO PLUS SIZE SECTION BECAUSE NOW EVERYTHING GOES UP TO A 4X!!! Now… that… that would be amazing. But this gesture is ineffective and unnecessary.

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    Jessica 10/06/2015 at 6:52 pm #

    I feel like the “plus” section was just re named. You talk about have a integrated shopping experience, But online, there still is a separation of shopping. I don’t understand why you couldn’t just integrate the extended sized with your standard sizes. I could still go into dress then click under “plus” size before, to get my size. I don’t think there was much change at all with this update. I have to say it was pretty pointless in my mind.

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    Ciao 10/06/2015 at 7:01 pm #

    I’d love if you had pants in short lengths, not necessarily petite, because I’m not petite, but all the pants you sell would be way too long for me…

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      laura 10/08/2015 at 12:10 am #

      Plus size pants seem to always be too long! Just because our waists are bigger doesn’t mean we’re all 6 ft tall!

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      Shay 10/08/2015 at 3:12 pm #

      Being a petite plus myself, I feel your pain. I wish Lane Bryant had better styling because they are least have different lengths available in many pants. Torrid is where I get my jeans right now for the same reason–they have short versions of most jeans.

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    Kate 10/06/2015 at 7:07 pm #

    I am very fortunate to be within standard sizing but I really love seeing a range of models and sizes available on your website. Even as a standard size, I feel models don’t represent me. How am I to know how my muffin top will look in jeans when they’re modelled on very slim women? I really like that you give your models’ measurements (it must be awful for them to maintain their size though!) because I can compare and decide on sizing more easily.
    The real virtue of Modcloth is the reviews though. I LOVE reading them and since I live in New Zealand I usually wait for them before ordering because it costs so much in postage. I’d like to see more staff reviews and photos because some products don’t get reviewed. The stylists are good for advice too though 🙂
    I’d like to see photos of the products in standard and extended sizes. It’s useful to know what the product looks like in a bigger size because most people aren’t the size of models and it’s useful to see it in an “abnormal” (excuse the word) size.
    But thank you for the efforts you all put in to be inclusive 🙂

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    Jae 10/06/2015 at 7:10 pm #

    I appreciate what you are trying to do, but I am not ashamed of being plus size, or extended size, or even fat. It just makes it harder for me to find the clothes I want to purchase. I liked that the plus line was front and center. I could go straight to the items that would fit me. Now, just like every other store the “extended sizes” are hidden and I have to go searching. This not really a step forward. It seems like once again plus size is somehitng that needs to be hidden away.

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    Rafeal 10/06/2015 at 7:10 pm #

    I am less concerned with the label and more concerned with the fit and who I speak with. Don’t get me wrong, the fact that you all have considered and changed to having a more inclusive site is exciting and wonderful. However, I have had more issue ( on this site and beyond) with fit and consultation. It can be really tough to shop online period but as a plus sized woman it is hellish. A 2x may fit here but not there and my heart can sink and swim from here to there. I would saying information around fit is most important. Yes, what people write is awesome but also include body type in whether something runs large or small.

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    Anon 10/06/2015 at 7:57 pm #

    I appreciate when Modcloth is trying to do, but wouldn’t it have made more sense to integrate plus or extended sizes into the regular sizes?

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    Tara 10/06/2015 at 9:14 pm #

    Wow, what a horrible rebranding. Plus to extended? How does “extended” not imply more or something different? It’s still singling people out for being a “larger” size than the norm. Now I just have to go to every section to see if something fits instead of just getting to click on a plus option. Instead of instantly being greeted with beautiful plus models and seeing everything that could possibly fit me on the site, the process requires much more clicking and struggling to determine if an item would look good on my body type.

    I understand the idea of this in stores and think it’s a great option for when you have the option to shop in person. But on an online website, it’s making the process more difficult.

    And I just gotta say, I’ve made my peace with the term “plus”, so something about “extended” just feels like a new knife being shoved in!

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    Bronwyn 10/06/2015 at 10:04 pm #

    I’m cautiously optimistic about this change, but do you guys have any plans to extend your size range past a 4x? Especially considering that your 4x tends to run small compared to other plus size lines, I still sadly outsize your clothes and am very sad about that fact. Please consider making even more sizes!

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    Emily R 10/06/2015 at 10:05 pm #

    I do not like the this change. It is a hassle to look at clothes this way now. I don’t want to have to click 4-6 different things to find my size. I don’t mind being “plus sized”, I don’t feel like “Baby in the corner” because I had a separate section, I felt acknowledged and thought about, because they were clothes made for someone my size! Extended sizes” sounds generic and stirs up images of circus tents. I’m glad I did my Fall/Winter shopping before this change.

    • Avatar
      Ash 10/08/2015 at 1:47 am #

      Agree! This is an important point

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    AEC 10/06/2015 at 10:11 pm #

    Can extended sizes be extended to include smaller sizing, the majority of your clothes are not offered in XS and there are very, very few (if any, as I don’t think I’ve ever seen it) in XXS which is what I wear. Many people forget that shopping as a tall slim woman can be just as difficult. I would love to do more than window shop at Modcloth. The only purchase I have made besides shoes and accessories was a dress I spent 80 dollars in tailoring to fit me.

  40. Avatar
    Judy 10/06/2015 at 10:41 pm #

    I appreciate the thought of what you’re doing for the shopping experience. I was puzzled at first how to find the extended sizes items since I don’t want to look at something and then be disappointed it’s not in my size. However, my brain kicked in and I realized i could use the refining feature, duh! So that works very well.

    As for what would make my shopping experience even better.

    More sleeves. A lot of your cutest dress styles are very short sleeved or no sleeves. I’ve lost a lot of weight recently and my arms need some coverage so having a sleeve option would thrill me.


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    Michelle Rozovics 10/06/2015 at 10:44 pm #

    How about finding desigbers, and encouraging designers, who will extend to the 5x and 6x sizes? Your sizes are very inconsistent. I may fit a 4x in one dress (have one on now) and not even get a different one over my shoulders. Particularly when the fabric has no stretch, plus size bodies have difficulty with fit. This is because we are built big, but in a very diverse manner from each other. Sometimes (for me, often), I need to go past a 4x. I love your clothes but cannot wear most of them.

    Additionally, please consider more tea length dresses. Many of us have fat legs and knees , and we need to keep professional dress styles for work. For example, I am an attorney. The dress I am wearing is a beautiful tweed, knit, with great detailing, darts and style. It is a sleeveless dress, but that is common and I can wear a jacket, blazer or cardigan over the dress. But what shall I do about the fact that it is 3 inches above the knee? Realisically, how many 4x women do you know who want to wear mini dresses to work? Even if I had Tina Turner legs, this is not appropriate for a business dress. Please make suit skirts (fashionable, of course), longer sheath dresses, and other work -appropriate dresses. And make them for us fat chicks. Thanks!

  42. Avatar
    Pam 10/06/2015 at 10:44 pm #

    I know you mean well but WHY does it have to be anything BUT sizes?

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    Kay 10/06/2015 at 10:49 pm #

    I feel like this is political correctness gone wrong. Who cares if it’s called “plus” or “extended sizes”. Truth be told, plus sizes are hard to find, and ModCloth just made it harder by integrating it with the standard sizes. The tab at the top made it convenient, and if people got offended by a little tab then I think there are bigger and more concerning issues here.

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    tory 10/06/2015 at 10:52 pm #

    this is so great and empowering to all women!!! i wish ALL stores did this <3

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    Rachel 10/06/2015 at 11:38 pm #

    I understand the reasoning why the term “plus size” started. It’s because those were the sizes were after large. I don’t, however, think it should have been perpetuated. I think “extended sizing” should be adopted by all companies and should include the other sizing you mentioned. I know it’s often just as hard for petite girls to find clothes that fit and it’s awesome you’re including us as well. Yay ModCloth!

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    Alison 10/06/2015 at 11:44 pm #

    I definitely appreciate ModCloth’s thinking and motivations on this topic, though I admit I’m a little confused as to how this is different, outside of the name? I see the “Extended Sizes” tab, so it seems like folks who need those sizes still have to go to a specific section of the website…unless I’m misunderstanding?

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    Olivia 10/07/2015 at 12:00 am #

    I’m so proud of ModCloth for being on the frontier of changing the way shopping is experienced! I adore the site and it just keeps getting better. While I wear “standard” sizes, I’m tall at 5’10” and often filter for “longer lengths” and use the “Fit For Me” option to find things that other ladies my height and size found flattering. I hope the extended sizes addition is a similar experience for friends with fuller figures. I was always tiny going through school and my friends are voluptuous, including my family, making shopping a lonely and awkward experience in brick and mortar stores if attempted together. I think this is an awesome step in the right direction. Thank you ModCloth for being so forward-thinking and emotionally conscious of your fans!

  48. Avatar
    Sophia 10/07/2015 at 12:09 am #

    Oh man, I so hate shopping with my standard size friends, always separated, usually by floors or even whole stores. I love the idea behind this. That said, I would prefer there be no labels, “plus” “extended” etc, but instead, a search tool where I can multi select sizes (similar to 6pms model).

    So I could go to “all clothing” or “new arrivals” or “dresses” and multi select L/XL/1X. That way there is no divide needed, but I can still very quickly and easily only see items, in my size range that I want to see in any category

    Just my .02, but kudos to you Mod Cloth, I really appreciate the effort

  49. Avatar
    Bec 10/07/2015 at 12:20 am #

    I almost felt like crying when I read this. I am from Australia where anyone over a size AUS18 basically can’t shop for beautiful clothing that is modern, fashionable and funky in normal shopping centres. So online I went and I found you. I am psyching myself up after having got all my measurements correct and soon I will be purchasing what I hope are some gorgeous pretty dresses. I have just as much right as smaller sized women to feel gorgeous when I walk out the door of a morning and I’m hoping your fashion lines will be able to express who I am to others!

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    April 10/07/2015 at 12:47 am #

    I don’t shop on a website the same way I do in a store, and I LIKE that about shopping online. I don’t understand the impulse to make the website more like a physical shopping experience.

    It might be nice to shop from the same rack as my smaller friend in a store, I guess, assuming all the same things were available. But online I want to see all the clothes that fit me in one place, and I don’t want to have to use filtering to do it – that makes me feel unwelcome. Taking “Plus” out of the banner makes me feel unwelcome, like you are trying to hide me as a customer.

    I’m also not thrilled about the news that soon, I’ll need to do lots more filtering to screen out petite, tall, and other “extended sizes” from the clothes that actually fit me.

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    Bunny 10/07/2015 at 4:58 am #

    I apologise, because my comment is long, but I wanted to make it clear how this feels for me. Speaking as someone who is a- a huge fan of your gorgeous dresses and b- fat, I’m honestly not sure what this was supposed to achieve. I can tell this was a very well-intentioned decision, made in the hopes of making things better for people, but in practical terms it has the opposite effect.

    To me, when there was a plus size list visible at the top of the page, that wasn’t othering at all. It was helpful. And it said, to me, that you weren’t ashamed or embarrassed to have plus size customers, that you wanted us and weren’t trying to hide us away like so many other brands do.

    You have 1548 dresses, total, on your site right now. Of those, 695 are classed as “extended sizes” (some of which only go up to a size 16?) and of those, 361 are actually available in my size. Which means I still need to go and click on the “extended sizes” section in order to look for things I might want. I’m still shopping in a separate section. The difference now is that, instead of the button I click being easy to find and highly visible, it’s hidden amongst a bunch of other options in a drop-down list, and has some weirdly vague wording that makes it unclear what it means.

    And actually, the idea of me having to potentially wade through XXS items and tall straight-size items when I click on the section previously for me might sound inclusive, in a fluffy cuddly kind of way, but in practice will just suck for me as a shopper. Yet more things Not For Me that I have to wade through when looking for something I can wear. That’s my experience of shopping for clothes whenever I go anywhere that doesn’t have a dedicated plus section – and with the current percentage of your clothes that are available to me, it’s the experience I’ll have shopping in an “Extended Sizes” section, too. You can’t make things more inclusive by taking something *away* from the people who were excluded.

    If you truly want to be inclusive and ask the question “why can’t we all just shop together”, you’d do far better to just straight-up make more of the stuff you sell available to me. You’re doing this with your own range of clothes, which is fantastic news, but it’s not just my arse and stomach that’s bigger – the rest of me is, too! For example – I adore the cute socks you sell. But there is no way I will be able to get any of them onto my chunky legs. It’s so incredibly hard to find knee socks in plus sizes, and finding cute/quirky ones is almost impossible. And you sell some really nice wraps, but I’d need them longer and wider to give me the same snuggly coverage as the models on your site.

    I’m truly appreciative that Modcloth as a company wants me to feel welcome and wants to to take care of their plus size customers. But the thing is, the term “plus” isn’t the problem really, and never was.

    • Avatar
      Michelle 10/07/2015 at 9:48 am #

      Everything about the above post is true and accurate. Agree 100%.

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      laura 10/08/2015 at 12:14 am #

      agree agree agree

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      Yannis 10/08/2015 at 12:21 pm #

      ^^^What Bunny said. She took the words out of my head!

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    Thursday 10/07/2015 at 5:40 am #

    I have to echo some of the above sentiments in that I appreciate the consideration ModCloth has put into this decision, but until the vast majority of items are available in the full size range, this just makes shopping on the site less enjoyable. ModCloth already has managed to expand its plus offerings with some success, and to me it is such a point of difference that I could click that Plus tab and see hundreds of interesting items appear. Rather than most sites where you get a short list of the same old ugly offerings. I don’t think it’s worth comparing that experience to the IRL shopping experience of not being able to shop with non-plus friends. Shopping online is the opposite of a social experience for me, and I don’t consider that tab to have been the dark corner of plus clothing shame at all.

    Personally I have no problem with the term “plus”, and “extended sizing” brings more confusion for me. I’m likely to wonder if this just means petite and tall options, not necessarily plus.

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    Gina 10/07/2015 at 6:57 am #

    When reading the article and the reason for changing the name from “plus” to “extended sizes” I was impressed. I thought, ‘yes! Finally someone has realized that people of other sizes beyond a size 12 should be able to shop with a size 12’. But then I learned that this trend only applied to your CA store. The online store remained the same except for the change in its category name. The idea of shopping in the same section does not apply to the online shop.

    I don’t think it is necessary to seperate items that specifically taylor to larger sizes. When people shop most people shop understanding that some items may not be available their size, no matter what size that is. This idea applies to women of all sizes. My suggestion is to add a brief description for example: ‘this item has extended sizes or this item comes in sizes up to’ to items rather than putting these items in a seperate tab. The fact that you still have to click on a separte tab online means we still have to go to a different section of the store. The online store should demonstrate the same practice as your shop in CA. Kudos for effort but keep trying!

  54. Avatar
    Sheri H. 10/07/2015 at 8:59 am #

    Love Love Love your clothes. Hopefully we will see more and more extended sizes. Thank you for all your hard work!

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    Kelly 10/07/2015 at 9:56 am #

    So of course I love the idea of shopping with my friends, but that only REALLY applies to the store environment. What you did by removing the Plus from your website means that I logged on to find a coat and after clicking on 4 styles that I LOVED but did NOT come in my size, I gave up. I get it – but then you need to either carry everything in every size, or give me the option to shop based on my size instead of having to fish through the “normal size” girl clothes that I love but no one thinks I should wear.

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    Sherri 10/07/2015 at 10:53 am #

    This is so frustrating. The point of having the separate tab is that we aren’t forced to look at a bunch of things we can’t wear because our size isn’t offered. Sometimes I want to browse all of the plus offerings at one time if I’m not looking for something specific. Now it looks like I have to browse by section?

    You can’t be committed to this vision while still bringing in loads of clothing that are only offered in S, M, and L. Every single plaid tunic dress I’ve clicked on lately in new arrivals has only been offered in those three sizes. Bring back the separate tab until all of the clothing you offer is available in “expanded” sizes.

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      Tiger 10/08/2015 at 8:04 pm #

      omg I completely agree with this! it seems like this update is just inconveniencing us and making us scroll through pages and pages of clothes that don’t go above an L.

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    Kate M. 10/07/2015 at 10:58 am #

    There’s a little bit of a learning curve for me/us involved, in that I won’t just head straight to the Plus section, but honestly, I applaud you for this move. This is the right thing to do. I don’t want to feel marginalized when I shop somewhere. I don’t want to be tantalized by cute clothes and then told, “Nope, not for you.” Clearly, the fashion industry has miles and miles to go, re: sizing conventions and cute clothes that are accessible for larger bodies, but this is a good step in the right direction. I hope you can hone the user interface on the site/apps so that it’s easier for people to shop for their sizes — perhaps that will assuage some of the frustration of having to wade through smaller/conventional sizes.

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    Whitney 10/07/2015 at 11:31 am #

    I have to echo the sentiments of many others — you’ve only made your website (particularly the app!) more difficult and more disappointing to navigate for plus-size customers like myself. It was so nice to be able to browse the “Plus” section on the app, knowing that about 90% of what I would see was offered in my size. Unless you’ve experienced this yourself, you can’t understand the heartbreaking disappointment of falling in love at first sight with a dress, only to find out it doesn’t come in your size. Your dedicated “Plus” section was like a safe haven for me. Now when I want to look at the day’s New Arrivals (from the app, which is how I use your website most often), I have to browse with bated breath and prepare myself to either be disappointed or pleasantly surprised at the sizes offered. If I filter by size, am I only going to see the things currently available in my size? Will it show me what’s unavailable because it’s sold out or “coming soon”? In either case, I like to request a notification for when my size is back in stock, so I still want to see these products. Also, I don’t always order a 3x — sometimes I size down to a 2x, sometimes I size up to a 4x — how will I see these options if the product doesn’t show up in my filtered results because the 3x is sold out?

    Not everybody likes to shop by using filters to narrow their results. For those who prefer to browse, you’ve made shopping less fun. Yeah, of course it’s fun for people of all sizes to be able to shop together in one section at your brick-and-mortar fit shop, but e-commerce is a completely different space and nobody is physically shopping together anyway. I never felt left out by having to browse the “Plus” section of your website (especially since these products were already listed under the general categories!). If anything, I felt like it really mattered to you guys that it might not be fun for your plus-size customers to have to wade through a lot of products that didn’t come in their size. This just feels like a huge step backward to me.

    Also, like many others, I absolutely hate the term “Extended Sizes.” For me, it brings up more negative memories of being othered than the term “Plus” ever could. It makes me think of seatbelt extenders and the old horse they made the fat kids ride at the park and the dusty closet with the five plus-size prom dress I got to choose from when I was in high school. Combine this terrible term with the fact that I have to click several options to find what’s available in my size, and I’m back to feeling like my size is something that requires a special accommodation.

    I really hope you reconsider this move and the change from “Plus” to “Extended Sizes.” It’s obvious that your intentions here were very, very good, but a lot of us clearly feel alienated by your execution.

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    Julia W. 10/07/2015 at 12:04 pm #

    After reading all the comments here, I just wanted to add that for (very) small people, this is an awesome development — that great feeling that many women here are describing, not having to look through lots of beautiful clothes that they can’t wear, is now an option for smaller women too, which is exciting.

    That said, I think the value of not having to search through clothes you can’t have is very different for women looking for plus-size clothing than it is for the XXS’s among us. I’m a small person, and I entirely understand the difficulties of finding flattering clothing in my size. It’s rare. But I’m also VERY aware that this difficulty does not make me feel any less beautiful or important; it’s just a fact that I live with, like how tall men struggle to find long pants. I think it’s great that there are so many larger women that reject societal norms outright and don’t care what the label on their clothes says, but I also think we can’t just expect all women to feel that way. Big is beautiful, but that does not stop plenty of my friends from feeling terrible about themselves when they shop.. something that has never happened to me.

    So if it’s about inclusivity, I think it actually makes more sense (strangely) to keep these designations separate from each other. Throwing XXS and plus sizes into a single “extended sizes” section is like saying the problems for women who wear all those sizes are the same, and can therefore be fixed in the same way. And they’re not.

    [Side note for those who are worried it will be harder to find clothes in the correct sizes now — it isn’t SO bad doing searches of the whole site based on your own size — and in fact, it is more reliable, even though it takes a couple extra clicks!]

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    Thank you! 10/07/2015 at 1:18 pm #

    Just because I have curves doesn’t mean I don’t want to look cute or pretty, too. I have clothes at home that I call “fat girl uniform.” They are all ugly, too old for me, and bulky. But shopping for my size means I’m forced to choose between the fat girl uniform and clothes that don’t fit properly. It’s depressing! Shopping makes me cry.

    Please keep this going to make clothes for all of us, regardless of size. Maybe other stores will add your success and start making similar changes.

  61. Avatar
    Britanny 10/07/2015 at 1:59 pm #

    I have never understood why “Plus Size” was even a thing. Being someone who hovers between size 10 and 14, I always found it annoying to have to shop both sections separately. (Sometimes I want looser fitting clothes, or I need more room for my boobs!) Why should I have to go to an entirely separate part of the store (or an entirely different store) to find what I’m looking for? I’m also quite short, and for some reason people can’t seem to imagine that there are girls who are plus size AND petite. It’s not an oxymoron. You can be short with a big caboose! And don’t even get me started on how all the good accessories are always in the other part of the store. There seems to be a general consensus among those in the fashion industry that curvy women should only wear giant obnoxious jewelry. Oh, and also that we all wear a size 9 shoe or larger and adore only floral prints and vertical stripes.

    …….Anyway. Good for mod cloth for acknowledging that women are women, regardless of what size dress they wear. We have just as much money as our skinnier counter parts and just as much self respect, despite the world’s efforts to compromise the latter. I will be shopping at mod cloth much more often now, knowing that if an L or an XL turns out to be a little snug, they might actually have another size up for me.

  62. Avatar
    Amber 10/07/2015 at 3:34 pm #

    I have always enjoyed shopping on modcloth, and I especially appreciate the wide range of styles & sizes you guys carry. My bridesmaids all ordered the “When the Night Comes” dress in the smoke color after several unsuccessful trips to bridal stores/malls. Everyone has a different body type and what we were seeing in the stores just wasn’t cutting it for everybody. Well it was a good thing because they all looked fabulous in that pretty lace dress! I also noticed you now have some wide calf boots up on the site too, so thank you! Shopping should be a fun & enjoyable experience for everyone, and modcloth certainly makes it a blast 🙂

  63. Avatar
    Rae 10/07/2015 at 4:36 pm #

    I love that you’ve eliminated the term “Plus” to indicate larger sizes. It is also intriguing that the Extended Sizes may include Extra Small or Extra Tall, etc. So, how about X-Ceptional Sizes (XXL, 2X, XXS, X-Tall, etc.).

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    Danielle 10/07/2015 at 5:00 pm #

    Yay! Finally a store where the average american girl can shop without the stigma that “plus size” denotes. I am normal, I am beautiful and this seemingly small thing is very empowering. Thank you for not shaming me for being the size I am.

  65. Avatar
    Emily 10/07/2015 at 5:04 pm #

    Thank you ModCloth! Your company makes me so happy!

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    Hannah 10/07/2015 at 6:02 pm #

    Thank you for being a trail blazer! I hope stores follow your lead so that friends of all sizes can truly shop together. For now, I will be shopping you with online. Good companies that are compassionate to their customers deserve my business.

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    l lang 10/07/2015 at 6:56 pm #

    It’s great to get away from the ‘Plus’ stigma but simply switching out the word to ‘Extended’ does absolutely nothing. It’s basically the same as ‘Still Not Normal.’ By setting these sizes apart in a different category, the stigma continues to be supported. Incorporate all clothing into one search and allow individuals to filter by size, which is basically what you’re already doing by having these sizes in another category but in this way, you’re not pointing it out. People who are searching for sizes that aren’t readily available will filter by size, anyway, not pick out a shirt they love first, only to see that it’s not sized for them. Better yet-carry only sizes that are offered to all!

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      Perri 10/07/2015 at 9:26 pm #

      Good point!

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    APW 10/07/2015 at 8:55 pm #

    I am fairly new to the modcloth shopping experience. I visited my daughter this summer and we had a blast playing dress-up in her closet – which was basically my introduction to modcloth items. After trying on and finding such stylish things that actually fit, I became a true believer and have purchased several dresses from the site over the last several months. Generally, it is not only difficult to find clothing that is fun and fashion forward in sizes that will fit, but for me living in a rural area, any shopping experience other than Wal-Mart or Target is unheard of. Since my actual choices for clothes shopping are basically non-existent, I must rely on the virtual experience. With that being said, I truly do get your attempt to integrate sizing here. I am an advocate for women of all shapes and sizes shopping together without shame or judgment. In a retail store it would please me to find one rack of dresses or tops sized from 0-32! I would love to be able to shop with my girlfriends (something I gave up on years ago), but due to my larger size I have been relegated to the “specialty” floor, or another shop altogether unless our quarry was shoes or accessories.

    The thing is – I shop modcloth sitting at my computer all alone. This is not a community activity. Ergo, I’ve never felt disenfranchised while surfing this site. I really loved that modcloth used to wave the banner for large sizes by having the “Plus” button on the top tool bar. This dedicated section was a lovely haven where I knew I could find things that would fit me, without ever having to even see the things my thinner friends have access to. It can be depressing to see all the beautiful things that are unavailable to me; sort of like tagging along on the shopping excursion and finding yourself being the dressing room “runner” for friends because there may be only 3-4 options in the whole place you might consider even trying on. Personally, I like to browse. I don’t necessarily know what style or even category I am looking for, so navigating through the various filter buttons on the left to scout out possibilities isn’t really convenient for me. You just can’t know what a delight it has been to find a place where the clothing is cute and affordable and there is a plethora to choose from all in one easy location! While I am sure I can and will figure out how to use this new system, I feel like what used to be a highlight has been buried in the dungeon once again.

    Also, I have never been offended by the term “Plus.” Like so many others have voiced here, I see absolutely no benefit in changing the language to “extended sizes.” In fact, without incorporating other types of sizing (i.e., petite, tall, xxs, etc.) this wording does offend me. In my mind, extended implies larger in a negative way. It reminds me of having to ask for weight requirements for amusement park rides. It is a very humbling experience to require special accommodations just to participate in basic-living activities. “Plus,” at least, implies a positive – as in “additional.”

    What I feel would be more helpful to “inclusivity” is to diversify your models (ethnicity, age, size etc.). While I use the review & outfits sections of the site to see how others put things together, I really appreciate it when I can see what the dress looks like on a person similar to me. As an aside: it would also be great to have label’s listed in the descriptions of items as well. Designers have tendencies, and knowing who you are buying from can be super helpful in figuring out what size to purchase.

    While the beauty standard in America is mostly unobtainable and women generally judge their bodies too harshly, finding fault in the way they look no matter their size, it seems to me that we’ve just begun the conversation regarding fat shame. I love that you have created a safe place for me to enjoy shopping again. That I can purchase clothing that people actually notice and compliment – just feels fantastic! All women deserve to feel beautiful inside and out. While I appreciate the theory and idealism behind these changes to the website – for practical purposes I am hoping you will reconsider.

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    Ehm 10/07/2015 at 9:20 pm #

    All right. I love modcloth. I love the community reviews, and have wishlists a mile long — because, while it’s not perfect, there’s clearly SUCH a big effort made to include items for people of all shapes and sizes.

    But this is both short-sighted and ridiculous.

    1. “Extended” does not sound better than “plus”.
    At this point in time, plus sizes are plus sizes. They’re the sizes above the so-called & misnamed “large”. And while there are plenty of issues with plus sizes, both in regards to fashion and people, for many to BE plus sized isn’t something bad, or negative, or awful. It’s just what we are. Plus. Extra. Beyond the expected norm, in whatever way.
    The only way to improve on that is to do away with the ridiculous sizing practices that are there in the first place, and make all the items equal from the get go. Which, unfortunately would mean dropping an awful lot of products here, so it’s totally understandable that something like that couldn’t be done as a site-wide practice.
    But to replace it with something that means the *EXACT* same thing, but worse connotations? It’s borderline offensive. Now we’re no longer plus sized… but instead our clothes are from the ~extended~ range. Extended, as in “we wouldn’t normally make this”. Extended as in “these aren’t our normal sizes”. Extended as in stretched out.
    And as far as the idea of it being inclusive of not just plus sizes, but also tall and petites, and super extra smalls — what in the what? Sorry but.. in what world does that make sense? That’s just.. making people even more separate. “These clothes are for the normal people — are you not normal? Okay, click here, that stuff’s for you. Go sift through it.” Having shopped in physical stores that jammed all the plus and petite sizes into one area, I can tell you — not fun for anyone.

    2. Despite the intent, this is not doing right or well by your plus-size shoppers.
    No more can we click a button and taken to our own beautiful little section of the site to just see the things that are even potential options for us (disregarding those “up to size 15” jeans, y’all need to fix that nonsense). Instead we have to wade through to each individual section, or else filter out to whatever range of sizes we fit in (which is fun. click, wait. click, wait. click, wait.) to see our options. Which is so revolu– oh wait. I mean, so exactly what we could always do before. This change does NOTHING except take away one of the most convenient areas of the site for those of us shopping in those “extended” ranges.

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    Perri 10/07/2015 at 9:23 pm #

    Thank you so very much for inclusivity! Size doesn’t matter and no one should be shunned or treated differently no matter where she falls on the spectrum. It is marvelous and refreshing to be thought of as human…..and beauty is something we should foster internally first…..it is not something that we don like a cloak….it radiates outward letting us then adorn ourselves in lovely fashion expressions. Modcloth is definitely an inspiration…..I look forward to the time when all your items are in extended sizes…..and other vendors follow suit (no fashion pun intended ? )

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    Mona 10/07/2015 at 9:40 pm #

    I am a short woman, but I’m not tiny. I have long legs, a short rise, and a long waist. I wear size 10-12 petite most of the time. I LOVE the clothes you have on ModCloth. I hope, hope, hope you will have petite sizes soon. I like it that all the sizes are integrated. In a retail store, it makes sense to separate clothes by body type, but online, it isn’t so important. If I see a dress I like, click on it, and see if it comes in my size. Super simple. Doesn’t matter how tall or short I am. Love your new idea. Now, on to the petite sizes in pants please.

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    Danielle 10/07/2015 at 11:37 pm #

    This is not the improvement I would have hoped for from you. I would like to see you fill out your larger plus sizes, continue to show more clothing on plus mannequins, and provide more information so I don’t buy a hell bunny 4x thinking it’s a yellow star or fervour. I actually always found it great that a listing for a dress always showed every size it was available in, including plus. I felt like you were treating my size just like everyone else’s. Now, everyone seems very concerned about not calling me plus or fat, but not about what my needs are as a fat person who doesn’t want to be naked all the time. I’m actually fine with whatever signals to me that you actually have clothing in my size, and if you’re not condescending about it we’ll get along wonderfully.

    I really love modcloth. Save being able to try on clothes in an actual store, this is pretty good! But it looks like you just tried to make a pr win by making it a little bit harder for me to sort your stock so I can find things I can fit into.

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    Claudia 10/07/2015 at 11:38 pm #

    I’m so glad you’re doing this! Thank you!

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    laura 10/08/2015 at 12:18 am #

    For God’s sake, Modcloth, we do NOT want to look at item after item that we like but can’t fit into. Did no one consider that before this update? What kind of research went into making this decision, I have to wonder. Because it sure doesn’t seem like you spoke to actual PLUS size wearers.

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      Whitney 10/08/2015 at 11:36 am #

      Yes!!! This gives me flashbacks to an e-commerce company I used to work for that would make ridiculous, needless changes to the website based on the CEO’s whims and not on actual user feedback or focus group testing. It confused users to the point that clicks stopped converting to sales, and the company went out of business. It’s all well and good to want to make a statement with your marketing or “be the change you wish to see,” but for goodness sakes ask for user feedback BEFORE you make such a radical change, not after! To me it feels like they care more about a PR stunt going viral than they actually care about whether or not they’re alienating their customers.

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        April 10/08/2015 at 12:00 pm #

        Agreed! And the important thing here would be to solicit feedback from WEBSITE users, not assume that feedback on a physical store experience translates to online shopping.

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      Moonie4life 10/09/2015 at 11:23 pm #

      I agree 100%!!!! I do not like this new change. I am a plus size woman (usually a 3x) and I wish Modcloth would have kept a separate tab for the plus size women. I loved being able to go to that section and pick from clothes I knew I could wear.

      Modcloth is a company that has carried plus for a while. I don’t think doing the “extended sizes” in the way that they did was productive. If Modcloth was a Banana Republic or H&M (stores that don’t offer plus sizes AT ALL) ,the change would have been significant. I find this new change rather frustrating as a potential plus size customer. I liked having my plus sized space. I own being plus size and I claim plus 100%

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      Lauren 10/11/2015 at 10:35 pm #

      I agree. I think it would be better if they eliminated the “plus” tag by making all of their clothes fit all sizes rather than just hide the “plus” sizes among the “regular” sizes so now I have to look at all of the cute stuff I don’t fit into to get to the stuff I can fit into. The real improvement would be to make everything on the site available in all of the sizes. This didn’t change anything. All the really really cute stuff is still only available in S, M, and L. :'(

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    Taylor 10/08/2015 at 1:12 am #

    I think this is absolutely amazing! Happy to see that everything is available in ALL sizes, and that you guys are supporting the cause.

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      Jordan 10/08/2015 at 7:37 pm #

      Everything isn’t available in all sizes. They just changed from calling it Plus to Extended Sizes, and are making us click around to find it.

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    Ash 10/08/2015 at 1:46 am #

    The word ‘plus’ typically has positive connotations. The word ‘extended?’ Not so much.

    ModCloth, while I appreciate the sentiment, bring back the convenience of having ‘Plus Size,’ OR take it a step further and really support body positivity by providing all clothes in all sizes.

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      Robin Presley 10/08/2015 at 11:26 am #

      My sentiments exactly.

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    Shana 10/08/2015 at 2:47 am #

    As a lot of other commenters noted, it sounds like you’ve made this change more to placate customers at your experimental, temporary, San Francisco-only bricks and mortar store than to do anything remotely practical for folks using the website or the app. I mean, I’m not even plus size — I’m a size zero, but I get sick of the trial and error process of having to return things that don’t fit. How come we don’t get a bricks and mortar store in New York? I mean, it sounds like you care more about making arbitrary changes to verbiage and making people click more times to find what they’re looking for than actually doing anything to make things easier for people. I love Modcloth and for the most part I find it pretty user-friendly, but this seems like a pretty silly experiment.

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    Terri 10/08/2015 at 11:14 am #

    All clothes in all sizes

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    Cynnie 10/08/2015 at 11:55 am #

    Thank you so much for providing such wonderful clothing choices (and kickass descriptions that make me smile) for those of us that don’t always fit standard sizing. I love that you listen to your customers and I have always experienced the best customer services with your company. I love ModCloth so much. Ask any of my friends, I am a walking advertisement for you. I take pride in knowing I have turned many a friend into a ModCloth lover. Your clothing has taught me to embrace my curves rather than try and hide them under baggy clothes (which really isn’t flattering..but is comfortable). I have had extremely good luck and success with my clothing choices and have had very few returns or sizing issues. My only issue is I want all the pretty things! 🙂 Keep on doing what you are doing. Cheers!

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    rachel 10/08/2015 at 12:13 pm #

    This makes me proud to say I shop at ModCloth. For women that have face the daily challenge of being judged for not being a size zero – this is a huge step in the right direction. It is not just about labels and verbage – it is about challenging the fashion industry and society to acknowledge the existence of multiple body types. It is about showing girls and young women to be proud of their body even if it does not match what they see in the fashion magazine they are reading. I feel sad reading the comments from women that seem to focus on “how hard or inconvenient” you are making it for them to shop online. There are size buttons to the side that you can click on if you want to see only items that have those sizes. But more important than these ill-informed complaints, they have missed the point entirely. This close-mindedness and negative attitude about change is what keeps our society from moving forward and making a place for everyone to feel comfortable and happy regardless of their size, religion, race, sexual orientation, etc. Good job Modcloth for being a leader – there will always be critics but stick to your guns and continue making these forward thinking changes that help us a society become more accepting.

  81. Avatar
    RebeccaJeanBean 10/08/2015 at 12:30 pm #

    You guys are the f-ing best. This is really cool and other stores should follow by example. Well done.

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    Shannon 10/08/2015 at 5:59 pm #

    I think Style for All is a bit much, since nothing on your site fits me. It’s gorgeous stuff, but there are sizes beyond 4X. Maybe you change you tag to #styleformost or #styleforsome. Because #styleforall is a lie.

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    Anna 10/08/2015 at 6:58 pm #

    As a plus size ModCloth customer, I am disappointed. Not all of your items are made plus size, so at first it just made finding things in my size more difficult. Now, you’ve changed “plus size” to “extended sizes”. I feel that “extended sizes” is a bit more insulting than “plus”. It’s as if you’re saying, “Okay, we had to REALLY roll out the extra fabric for all of you EXTENDED sized girls — but step right up! We’ve got big things for big girls like you!”

    Just keep it “plus sized”, it’s not offensive, it’s descriptive and concise and polite, not to mention the industry standard in terminology. If it isn’t broke, don’t try to fix.

    That’s my humble opinion. Thanks for giving me a chance to speak my mind…

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    Tiger 10/08/2015 at 8:03 pm #

    So the thing I don’t like about this is, it seems like it makes finding actual plus sized clothing much more difficult. Before I could easily go to the Plus heading and then a sub category and know that everything there would fit me. Now I can’t do that and I don’t like it.

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    Katie 10/08/2015 at 11:00 pm #

    I think it’s a great idea to not have separate sections and to avoid calling it “Plus”….. buuuuuut making an extended section in the subcategory of dresses is essentially just moving it and calling it something different. There’s still exclusion and division. Why not just have a dresses section and let everyone filter by their own size. If it’s going to be segregated still, then i’d prefer the way it used to be with everything in one area that’s extended size- dresses, tops, pants, etc. Now, I just have to go to more sections of the website to find what I need. There’s really not a benefit. I applaud the fact that you’re at least re-evaluating how things are done.

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    Liz 10/08/2015 at 11:20 pm #

    Maybe I’m in the minority but I’m not offend by “plus” labeling. What does bother me, is now have to filter to a size, which is so wildly inconsistent in the brands carried. I want to see everything available in the plus or extended section, read the reviews and decide what will work best.

    When I think extended sizes I think of brands that run the same item in size 0 to 20. Plus sizing is really not the same. If you have intentions of truly running extended sizing in 75%+ of the items carried this might make sense, but right now you have buried what was a simple find in the standard section. Quite frankly, that doesn’t make me feel included.

    Best of both worlds, would be to maintain a separate section. This could very well cut down on my browsing and purchases 🙁

  87. Avatar
    Rif's wife 10/08/2015 at 11:53 pm #

    thanks! cant wait to see more extended sizes… what a great company!

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    Yael 10/09/2015 at 10:32 am #

    Great intentions, but if inclusivity is the goal, why have an “extended sizes” section at all? It perpetuates the Normal vs. Plus divide, and putting “extended sizes” as s sub-category like “long sleeves” or “casual”, creates exactly the “categories defined by types of bodies” you claim not to want.

    On top of all that, the extended sizes category is completely unnecessary, as I can filter results by my exact size. Why do I need this category? What does it give me as a customer the filtering by my size doesn’t?

  89. Avatar
    Maggie 10/09/2015 at 11:54 am #

    I’m happy with whatever you call the larger sizes (I’m a 3x-4x on your site), but what really counts is getting all your clothing in all the sizes. I really hate when I accidentally click on a dress or skirt I love, only to realize that it comes in SML only. The vast majority of the plus stuff is maybe about a dozen silhouettes recycled in different patterns and details. And that’s ok, because it is the one that works for most of us really well, but we deserve to be able to buy the cooler, more unique styles too. I appreciate everything that you do for us plus/extended/fat gals, but I think there is still a lot of room for improvment.

  90. Avatar
    Bri 10/09/2015 at 1:07 pm #

    This is the best thing ever.

  91. Avatar
    Wanda 10/09/2015 at 2:19 pm #

    I discovered Modcloth a couple of years ago searching on the internet for cute plus-size clothes when I became disappointed in the often dull or too-trendy fashions in department stores. Over the course of a year, I ordered about a dozen dresses, thrilled to have pretty, out-of-the-ordinary options. There were flaws in fit from time to time, but I tried working around them.
    My disappointment with Modcloth came long before the removal of the Plus tab in the menu bar. About the time they changed the warehousing situation, I noticed the style of clothes began to change as well. Changes that failed to flatter my plus-size figure. These changes mimicked the same trendy fashion directions that department stores embrace, which had turned me off from buying there in the first place.
    What am I talking about? All too many sleeveless dresses, even in fall and winter options. If that is a cost-saving technique, I’m letting you know I’m willing to pay more to have a decent sleeve—not a cap sleeve—included. I’ve yet to meet a plus-sizer my age (well past 20s) who really feels comfortable revealing upper arms. Having to wear a shrug, cardigan or jacket doesn’t cut it anymore for me—often too warm and too uncomfortable, and those additions cover up half the dress to begin with.
    A second problem is the short length of dresses. I’m 5’ 4” and options I’d love to buy since the warehouse change now fall 2-3 inches above the knee. I have plump thighs and knees, and look best with options that extend to just below the knee.
    I don’t care what the trends are, I need to dress for what looks best on me. It’s dismaying to see Modcloth following what all the other big chains are doing.
    The final disappointment is the high-waistedness of the dresses in plus. The higher waistlines frankly fall on my midriff bulges, are tight and uncomfortable there and make me look plumper than I really am because the dress doesn’t show my true waistline. In this instance, perhaps Modcloth is designing for younger women and so I don’t fit the profile.
    I haven’t ordered anything from Modcloth for about a year. I’m a big fan of all-cotton dresses—my effort to be eco-friendly—and there seem to be fewer of those.
    I check in from time to time to see if anything has changed and so noticed the Plus tab missing. Don’t really have an opinion on that because I can’t get over all the other changes that have happened over the past year.
    Every business has to evolve to survive and grow. I can only conclude that I’m not the target customer for which Modcloth is aiming today.
    It was fun while it lasted.

  92. Avatar
    Krystal 10/09/2015 at 3:02 pm #

    Thank you for this step towards making everyone feel like it’s ok to shop together (and especially for offering clothes in x sizes that have great shape and don’t fit like giant sails).

    The only thing is, I’m not sure why you feel you need the extended size subcategory at all; you already have a tool for this – that one on the left sidebar that allows you to select the size you are looking for in any category, along with color choice! You could just add future xxs, tall, or petite to this same click-box style size selector.

    I don’t want to be negative, because you’re working on a great idea here, but taking out plus, but adding in extended sizes, when you have the size selector already, kinda seems to miss the point – it just hides the “plus” dirty little secret deeper in the menu under a new name.

    I love your site, your clothes, and your philosophy – will continue to love shopping here!

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    Keri 10/09/2015 at 3:08 pm #

    Dear God, where are the clothes I like? You guys have just made it harder to find anything on this website. I do not want to click on random dresses which will never fit me as they only go to a size Large. I want to be able to go right to the items I know will actually fit. Now I get to (again) sort through a website to find one item that will actually fit. What do you all think just because I look at more stuff that I’m going to buy more, or magically become a twig to fit into anything else? Nope. And one last thought “extended” sizing sounds way worse than “plus” sizing. I would rather be ‘plus’ than ‘extended’ any day.

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    Lisa 10/09/2015 at 8:17 pm #

    I, too, miss having a whole section that’s made just for me! (I don’t care what it is called, plus, extended, what have you.) I’m sure that I’ll get used to the new layout, but I hope that the folks at ModCloth can find a way to really show larger women that they are included in this website, from the very front page. Having a “Plus Sized” section at the top of the page screamed that loud and clear.

    All of that being said, I love having a place like ModCloth to shop for both me and my tall, slender daughter. In fact, we had a blast at the FitShop in San Francisco, and hope to go back again soon.

    One thing that I’m hoping you can tweak is the extended sizes sale section. There are a number of articles in there that used to be available in the larger sizes, but now are only available in smaller sizes. It would be great if you could make sure that unless there is a 1, 2, 3 or 4x available, it won’t show in the extended sizes section.

    Further, it would be great if you can ensure that anything clicked on from the extended sizes sections only shows suggestions for other larger sized items.

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    Moonie4life 10/09/2015 at 11:15 pm #

    I was surprised that there was no plus size tab. I love going to that section and KNOWING that I can find my size and fit. I find the extra hassle of going to the “regular sizes” category and having to pick through to get what I want. I get the idea behind the change but for me it’s very discouraging.

    I think this change would be different if Mod cloth offered everything in plus but they don’t. I feel that the sizes should have remained separate. Why pretend to be inclusive?

  96. Avatar
    Madeleine 10/10/2015 at 7:05 am #

    Yay you!

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    Reenie 10/10/2015 at 11:09 am #

    While I definitely appreciate the sentiment, one of the things that I loved about shopping at ModCloth was knowing that there’s a plus section, clicking on said plus section, and being absolutely delighted that everything is just as cute as the SML offerings. I’m not going to get into the “inclusion vs. erasure” argument, but I feel like having the plus section readily available was sort of an affirmation – “yeah, this is a size 22, and it’s freaking ADORABLE thankyouverymuch”.

    I’m nonplussed by a change in terminology (neither “plus” nor “extended” bother me), but I did like having everything available in one click rather than a zillion.

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    Kathleen 10/10/2015 at 1:41 pm #

    I’m just grateful that I can finally find beautiful clothes, that represent who I truly am, for a reasonable price. Thank you ModCloth.

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    InBetweenie 10/10/2015 at 3:35 pm #

    While the intention behind this is fabulous, it really isn’t a radical change. imo it would have been more effective and meaningful if you had waited until all of the lines you carry range from xs to the largest size, so that there would not be this “almost but not quite the same” grey area the recent change created. As it is now it sort of feels like a compromise at best, and we deserve way more than that. Also it would be nice if you could re-shoot each of the items photos in models of varying sizes.

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    J 10/10/2015 at 7:34 pm #

    I think you could go further, instead of relying on shoppers to post photos to show us how it will look on us. Sometimes there just isn’t a customer who purchased it before me with my body type. I know it would probably logistically cost more, but it would make far more sense to have at least three models in the clothing piece, xxs, average, plus, so we can actually see what we are buying. I almost always look for photos on previous customers similar to my shape and sometimes don’t find any. I am petite, 5’3, size 0.

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    Ashley 10/10/2015 at 8:45 pm #

    I feel like this move is good in theory but horrible in practice. I agree with many of the comments listed here- I loved having a section dedicated to the sizes I could wear. It made shopping incredibly easy! Now with the extended sizes being integrated but still separate from the “normal sizes”, it’s made even browsing for items extremely difficult. The sentiment is greatly appreciated but I know what size I am, and frankly, I don’t care that I’m labeled as plus size. I just want to buy cute and figure flattering clothes. All I’m saying is (as kindly as possible), please listen to your very loyal plus size fan base and change it back!!

  102. Avatar
    Charlotte 10/11/2015 at 1:42 am #

    What a great way to make yourselves feel better and more inclusive, and make actual shopping for your plus size customer harder. You know when would be the ideal time to “integrate” those sizes into the rest of the site? When everything you offer comes in extended sizes.

    I used to be able to come here, click “plus sizes” and use the default “newest” and then scroll to see everything that was available for my body type. (Or, almost everything, since a lot of the things I’d click were only available at size 14 or 16. Very plus, indeed.) When I got to designs I’d seen before, I’d know I’d hit the end.

    Now I have to go to every category, click “extended sizes,” then scroll to the last thing I remember. Which means I have to remember a lot more. And click a lot more. And get frustrated and leave the site without buying a lot more.

    So thanks for integrating us.

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    Genevieve 10/11/2015 at 8:54 am #

    This honestly just makes shopping a bit more difficult. I’m not a plus-sized girl in any other shopping experience, but due to the small, not very bust friendly cuts here at modcloth I fall into the plus-sized category. I found it hard enough to shop for items before with all of the different sub-categories, but at least I could click on “plus” and browse to find new items or to find inspiration for an outfit. Now, unless I want to view hundreds of items that won’t fit me, the only option is to search for a particular category of clothing, like skirts, etc. I’m all for breaking down barriers, but frown on the appearance of breaking down barriers in this self-serving politically correct move that doesn’t really help customers.

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    Jessica 10/11/2015 at 9:28 am #

    Thank you so much for this!

    I used to be a size 20, and now I’m closing in on a size 12. And the problem is that I no longer know where to shop. I’ve been “plus size” my whole adult life – and I’ve always had to shop at plus size stores. I’ve never been a big fan of the whole shopping experience, going to multiple stores all over the place. But I do like the end result – having clothes that speak to my personal sense of style.

    Now it’s getting to the point where the clothes at plus size stores are too big on me, and I’m having a hard time figuring out where to shop.

    I tend to find a few stores that match my style and have good quality or good prices, and stick with them. If more stores carried a full range of sizes, they could keep me as a customer throughout my life, throughout my body changes.

    So ModCloth is now going to be one of those stores for me, because I can trust that as my body transitions, there will still always be lots of great stuff available for my body that still matches my personal style.

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    Kathleen 10/11/2015 at 3:54 pm #

    I love the idea of this, but I think unless all clothing options come in “extended sizes”, it’s just a hassle to achieve the same search results for the sizes that I need. I don’t want to look at dresses that I can’t wear because they’re not available to me. Whether anyone likes it or not, we are still a separate section because everything comes in Small, Medium and Large but not everything comes in XL+. So, now it’s just an extra step to filter the available clothing options. Which is annoying. I liked how easy it was to see everything that came in my size.

  106. Avatar
    Janice 10/11/2015 at 9:30 pm #

    Modcloth, you just changed the vernacular and made things a little more difficult for your curvier shoppers. If anything, you should have done away with the designation of “plus” or “extended sizes” all together and just lumped all the sizes into one large group. THEN shoppers could rely on filtering to find the 1X-4X sizes and the petites/talls. THEN you’re not alienating anyone and are worthy of a great announcement. Should have given this one some more thought…

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    Evie 10/12/2015 at 12:58 am #

    Not a huge fan of this. I like being able to click on the ‘plus’ section and find things that fit me. It’s a bummer when I see a dress I love and it’s only available in S, M, L.

    Also, ‘extended sizing’ makes me feel worse. I read another review that said it was like ‘extended sizing, we rolled out the extra fabric for you!” and I completely agree. ‘plus size’ does not offend me. I just want to buy clothes that fit me well and look nice.

    I do like the idea behind what you are trying to do, but I think this would work a lot better if all or most of your items came in S – 4X. Maybe a better idea would be to keep the plus section and add a ‘petite’ or ‘tall’ section so people can actually find what they want to buy.

    I would re-think this one!

  108. Avatar
    Amilynne 10/12/2015 at 2:58 am #

    A powerful sentiment and a well-articulated explanation, but I question the execution of ModCloth’s sizing integration. Others have already noted that this new system makes it harder to find extended-size items, but I think the issue goes deeper than that. When I click on “Dresses,” for example, many options come up (Special Occasion, Party, Casual…), and Extended Sizes is at the bottom of the list. So in practice, “plus-sized” options still exist in a separate space on the website, but now they’re more marginalized, less accessible than they were under the old “Plus Size” system.

    One of the hardest things about clothes shopping for me as a plus-sized woman is seeing an item I like and then realizing that it isn’t made in my size – it isn’t produced for people like me, if you will. With this new system, I anticipate that I will have to confront that reality more frequently than I did with ModCloth’s previous setup.

    Small changes matter. Speaking to issues creates progress. And sometimes well-intended actions have unintended consequences.

    I continue to value ModCloth’s commitment to bringing people together through fashion. I greatly appreciate the options available to me here that don’t exist through other companies. ModCloth is making real progress with their signature label, and I hope other designers and retailers take notice. Once more clothing producers begin following this lead, we will have a better chance at true sizing integration.

  109. Avatar
    Roxy 10/12/2015 at 3:47 am #

    It’s funny, I was thinking about this the other day. Personally I’ve never been a fan of the “Plus” section. Why is being curvy such a negative thing? We are women, our bodies are all different shapes and sizes and that is a wonderful thing! I applaud Modcloth for this decision and being the first to make this change. This is a great example why I almost only shop with you. Also, I didn’t have a problem finding the newly named section earlier today when I didn’t know about the change. So thank you Modcloth. <3

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    Raye 10/12/2015 at 10:36 am #

    Yeah!!! We all deserve inclusion and not segmentation by artificial standards that highlight perceived differences. I work with girls of all sizes and millennials and generation Z sees the world differently and more accepting at times. Changing terminology will change attitudes. My size does not measure my beauty. Thank you!!!!!

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    Rose 10/12/2015 at 11:37 am #

    Modcloth, you continue to rock!! From the bottom of my big-girl heart, THANK YOU! Keep up the great work!

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    Shantelle 10/12/2015 at 4:32 pm #

    While this is a great idea (getting rid of “Plus size”) I don’t think it’s being executed in the best way. Why is the “Standard” sizing considered only to be a XS/S/M/L and anything else is an extended size? If we’re really looking to keep all sizes equal and remove the stigma then any size (XXS-4X or above/below/sideways) should be included in the “Standard” sizing list. Otherwise it’s still separating people and making the norm all of 4 sizes.

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    Molly 10/12/2015 at 10:35 pm #

    There is still no easy way to shop new arrivals for plus sizes, so I would recommend you fix that asap. It breaks my heart to see a gorgeous piece and then realize it only goes up to size L, or 12. Better still would be to make sure all the items you carry come in a wider variety of sizes, not just some. If retailers don’t put pressure on designers and manufacturers to make clothing in all sizes, they never will.

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    Veronica L 10/12/2015 at 11:21 pm #

    I agree with this wholeheartedly, but as a person who was used to just clicking the plus size tab so I wouldn’t have to sift through the endless options that I loved, but couldn’t fit into, can you maybe include a See All tab so I can just click my sizes without having to search tabs individually? With the plus size tab I got to see pants, tops, dresses etc all in one place. If you could have a see all tab or something similar I could just input the sizes I want and see everything available instead of only looking at one type of thing. That’s why I was kind of disappointed to see the plus size tab go, as now I have to look at stuff that won’t fit me and hunt for things that will.

    I know I may be in the minority that feels this way, but I liked looking at all my options at once instead of just looking at tops and then having to do it all again for dresses,

  115. Avatar
    Katie 10/13/2015 at 12:51 pm #

    I think I like the idea, but I’m not sure this is anything other than a game of semantics. Also, while it does say Extended Sizes on the website, if I click on that to open up the extended sizes and then open another tab in my browser, the modcloth tab in my browser says Plus Sizes. So it seems to me like nothing changed except the name for the larger sizes, and even then, not really.

    All that being said, I’ve always appreciated that modcloth has larger sizes, no matter what you call them.

  116. Avatar
    Big Girl 10/13/2015 at 1:18 pm #

    It would have been a great move if all your clothes came in plus sizes. as it is, it becomes simply an inconvenience. I really do not wish to wade through tons of articles of clothes to find my plus size ones. I do not care about the name. Call them fat clothes if you wish or whatever. I care to see clothes that fit me, and a great deal of yours do not. Even many in so-called plus sizes do not, as they only go to XXL and not 3X and 4X.

    I would be ecstatic if all your clothes starting coming in in 3X and 4X. I am annoyed at the removal of useful category given majority of your stuff is not in 3/4X.

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    Brand 10/13/2015 at 3:01 pm #

    I loved the expanded clothing sizes. I also hope in the future that ModCloth will look into having more shoes in different widths. I’d love to buy a wide and I’m sure there are people who would love a narrow.

  118. Avatar
    Jeanne 10/13/2015 at 3:07 pm #

    Honestly call it whatever works, I wear what fits and if you were to provide measurements for the products i.e. bust, waist, hips and length as well as the brand name so I can reference their size chart that would make me want to shop there more. For example I purchased a jumpsuit from you that according to a number of reviews ran small and had to be returned. I recognized the brand as Miss Candyfloss and they are a great Swedish brand (kudos for carrying it) but international sizing is not the same as US. normally I’m a xl but the brand size chart indicated 2x, and yes it fit perfect! I suspect if customers had this info upfront there would be a significant reduction in returns. And people could shop easier using this info.

  119. Avatar
    Wendy 10/13/2015 at 3:37 pm #

    I haven’t visited the ModCloth site for a while and when I saw the “extended sizes” my reaction wasn’t positive. I have to admit that “plus sized” really doesn’t bother me. I also believe that every one deserves to be able to shop for clothing that fits their personal aesthetic: Petite, Plus, whatever.

    To me “extended” carries a connotation of someone or something being gracious and making an offering in their control. In short, it can be a bit condescending. I think that’s how it reads to me.

    This won’t keep me from shopping ModCloth, but this label doesn’t sit well. I applaud your goals but I think this is off.

  120. Avatar
    Monica 10/13/2015 at 4:22 pm #

    I love your clothes,but since I am very tall I was wondering whether you all customized your clothing with specific details from buyer.

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    Kelly 10/13/2015 at 6:36 pm #

    So I applaud the idea, but I loathe the term “extended sizes.” Its like because I teeter between XL and 2XL I am SO HUGE we had to extend the sizing to accommodate your atypical body type. In fact its the only term I have ever heard for larger clothing that I have this reaction to. Plus, Womens—- no worries. “Extended”…. brings to mind the seat belt extender in the airplane…. Yuck. I like the idea of organizing your clothing a new way that blends the clothing, but get rid of this awful change in terminology.

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    don't look at me 10/14/2015 at 10:22 am #

    when i was a kid i used to cry all of the time because i was embarrassed of shopping in the “plus” section at stores, and because none of the clothing i liked would ever fit me. and i never wanted anyone to look at me. ever.

    there were way more reasons than just clothing size options, but eventually through my teenaged years, i developed a very serious eating disorder with such severe depression that i wound up being hospitalized. and despite it all, i was still “plus sized”. it felt embarrassing, still being “too much” after all that.

    seeing something like this made me feel so happy i nearly burst into tears. not only is a clothing brand i LOVE including things in my size, but it isn’t “othering” me, either. it’s a really tiny victory but it means so much. and i’m sure i’m not the only person who feels this way.

    thank you, modcloth 🙂

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    Carrie 10/15/2015 at 9:44 am #

    I’m excited that “extended” will include taller sizes. Anything intended to be knee-length on normal women is thigh-length on me. I’m 6′ tall and have always had trouble finding the right length of anything! (Although I did buy the Radio Hall dress in wine and it’s supposed to be below-knee length and it covers my knees, which I’m ecstatic about.) Looking forward to seeing what you all have in store!

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    Katie 10/15/2015 at 10:55 am #

    I’m surprised and disappointed that with your campaign for body inclusivity you don’t carry maternity sizes. I love the styles you carry but now that I’m pregnant can’t shop here anymore. Very few companies sell maternity sizes in addition to non-maternity styles and while I could shop at stores that specialize in maternity, I don’t like being forced to change my style just because I’m pregnant. I think adding a maternity line would be a great addition as well as a great step in your campaign for women of all sizes to shop together. It’s pretty depressing shopping with your friends when nothing in the store fits you but they get to try on lots of cute clothes.

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    Hannah 10/15/2015 at 11:21 pm #

    I think it is great that ModCloth is offering an extended range of sizes in a greater variety of styles. I wish they would do the same with shoes. I wear size 12 shoes and it is pretty much impossible to find shoes anywhere other than at special stores especially for big-footed people. I think this is insane because I know plenty of people with feet as big or nearly as big as mine. Why aren’t there shoes for big footed people? It doesn’t make sense since the supply definitely doesn’t meet the demand. I always look at the shoes at ModCloth and think how cute they are… how much I wish they came in my size…

  126. Avatar
    Brittany 10/16/2015 at 9:11 am #

    Rather than worrying about what to call extended sizes/plus sizes/fatty mcfaterson sizes/whatever, I don’t really care what you call them because I’m just looking for something that fits, I wish you’d taken this time to actively focus on expanding the ModCloth brand to include these sizes in all of your styles instead of just talking about it – it’s great that it’s on your list at all, but why did that not take priority over debating terminology? I used to play a game every morning with the new releases where I’d open everything in tabs that I was interested in purchasing, then go through one by one and see how many of them actually came in my size. It was not a fun game. At the time, I was usually tempted to cut the brand some slack because like you mentioned, not every brand you buy from has expanded their market yet, and frankly, I don’t expect them to. But when it comes to the ModCloth brand, where you’re preaching inclusion to a demographic that is clearly interested in buying what you’re selling, why are you still making clothes that only come in an S-M-L? You’ve said it yourself before, you have the necessary patterns. That’s great. I’m less interested in hearing about them and more interested in seeing you using them universally.

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    Katrina 10/16/2015 at 1:57 pm #

    What a great idea! I always feel uncomfortable when shopping with my friends since I am a bigger girl than most of my friends. I was always shopping alone in a store, while my other friends were shopping at the other end of the store and I couldn’t get that interaction with my friends. I always love ModCloth but now I am in more in love with you guys. Now if only you had store locations that we could shop at. Like Denver and Detroit. That would be perfect!! A girl can dream…

  128. Avatar
    Lyssa 10/16/2015 at 7:18 pm #

    Meh. If you were really into integrating sizing, everything would come in the entire size range. Instead, you’re just making us fats jump through an extra hoop. I really liked that I could just jump right in and see everything that might fit me instead of having to go through each section and narrow my focus. So, you’ve made it a few steps harder while not really improving anything. Instead of me thinking “Wow, all this awesome stuff comes in my size,” I can now say “Wow, all this awesome stuff doesn’t come in my size.”

    Call it plus, extended, bad mamma jamma, I don’t really care..but unless you’re actually adding more content, this is really nothing more than a PR shell game. But I’ll still buy your clothes..

  129. Avatar
    Laura 10/17/2015 at 10:08 am #

    So, what I’m going to say is going to be a repeat of what I read in some other comments, but it bears repeating because while I am still a huge Modcloth fan in large part because of the ability to buy my size, this change is off-mark.

    First, I do applaud your intentions – clothing SHOULD absolutely just be in one category and I shouldn’t have to go to a separate store or section because I have junk in the trunk (and everywhere else). I feel like Modcloth has always done such a better job of this than any other retailer.

    However, this change isn’t really a change. “Extended sizing,” while that might sound better to some people, just sounds like clothes for fatties to me. Call it what you want, that’s what is meant. And while I see the intention of eventually including other “extensions,” (petite, tall, extra small, etc.), that’s not really revolutionary, is it? Most stores have a petite section or tall pants or whatever.

    What would be revolutionary is to NOT separate out “extended sizes” at all – as you seem to want in this blog but which doesn’t happen on the site. With the change to the site that you celebrate, the “Plus” button still exists, it’s just called something different and is harder to find.

    If you dream of all of us Big Girls and Small Girls and Tall Girls and Skinny Girls and In-Between Girls shopping together, everything should be together under the categories of clothing – I should be able, as any woman, to click on Dresses, Intimates, Tops, etc. Then, there should be a better filtering option – let me click on dresses and then select size range 12-16 (or 0-2 or 8-12 or 20-24 or whatever). That’s what we would do in that dream store you speak of – go to the dresses section, find a dress that I like, and pull out the size that I want. THAT is truly everyone shopping together.

    Furthermore, dealing with the inaccurate size chart is another important step – there’s always a S, M, and L, but why does it sometimes go XL, 1X, 2X, 3X, etc. and sometimes it goes XL, 2X, 3X, etc., and sometimes L, 1X, 2X, 3X etc. and no note in the measurements section! What does that mean? It makes it super unclear about what size I’m actually looking at in the “extended sizes.”

    I am, and will always be, a fan of Modcloth, but making terminology changes without dealing with core issues that you say you want to is not progress, it’s a blunder.

  130. Avatar
    Truebutterfly 10/17/2015 at 3:59 pm #

    Dear Mod Cloth,

    I think that you are the company all other clothing companies should model after. I LOVE your clothes! Ever since I began shopping here I get more compliments on my outfits every week. I HEART MODCLOTH even more after reading this article.

    Long live cute clothes for ALL!

    Thank you MODCLOTH!!!

  131. Avatar
    Natalie 10/17/2015 at 4:15 pm #

    !!!!!!!!!!!!!!!!!!! THIS IS SUCH A HUGE STEP FORWARD!!!!!! I have been saying this to my family for YEARS and was hoping at some point I would maybe get to install this type of thinking in my own business, so it makes me SO HAPPY that ModCloth, one of my favorite websites for my plus size clothing, has started it!!!! As a plus-sized teenager, I personally hate shopping in stores because oftentimes they don’t include plus size at all. Or there will be department stores where I love the junior section styles, but when I go to the plus sizes, it’s all boring, plain, and not flattering at all for a 17 year old girl. I saw the banner at the top of the page telling me to look at this, and I started crying as I was reading. This makes me SO HAPPY!!! THANK YOU MODCLOTH!!!!!!! <3 <3 <3 <3 😀

  132. Avatar
    Joanna 10/18/2015 at 11:19 am #

    Honestly- I find the term “extended sizes” more offensive than “plus size.” I don’t mind using the size button for my searches, or pressing the extended sizes button. But really, it means the same thing as plus size. I’m larger. I got this way because I have a hormone problem which gives me a disposition to weight gain AND I don’t take enough care with what I eat. I see no shame in the word “plus” because my clothes are larger than the average. And actually, as an 18/20 I tend to fit the “regular” sized clothes than the “plus” cut when there is an option ie. at Old Navy. So the Plus denotation gives me an idea of the fit of things.

    I feel by putting on the kids gloves and changing the term you are buying into the school of thought in the same way that reverse racism works. It is what it is, it’s my body and I love parts of it, and want to work on other parts of it. I don’t need other people’s approval with surface terminology. Just like the term BBW which is SO offensive- you’re big but it’s ok because you’re beautiful.. let’s TRULY not be obsessed with other people’s sizes in society.. There is nothing wrong with denoting how clothes fit with labels.. But let’s not label the people in them.

  133. Avatar
    Linley 10/18/2015 at 12:05 pm #

    So many gorgeous things in my size – love it! But why only to size 11 in shoes? Why not 12? Many of us who wear extended sizes are also tall (I’m 6′) and have feet to match. We’ve got money too! We’ll give it to you if you offer beautiful things in our size.

  134. Avatar
    Kate 10/18/2015 at 3:40 pm #

    I don’t like the change. I just clicked on 3 items that I would like only to find that they don’t come in my “extended” size. I don’t have a problem with the word plus and now I am just frustrated that I couldn’t look at items specifically in my size.

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    cu 10/19/2015 at 9:21 am #

    I like the idea of extended size not only being plus but also petite, tall, and just different body sizes that do not exactly fit into the S, M, L size categories. One comment I would like to bring to your attention is on your website under extended sizes, the title tag of the html page still says Plus Size Dresses and the url does as well. I hope this is helpful!

  136. Avatar
    Carmen 10/19/2015 at 10:26 am #

    I’m still disheartened at the fact that not all designers offer their clothing in “extended” sizes. I can’t tell you how many things are on my “Love” list that I will never be able to have because of my size, unless I happen to lose a lot of weight before the product is out of stock or discontinued. Big women like me happen to like the same clothes as small women, and it’s too bad that some of your designers didn’t get the memo.

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    Emily 10/22/2015 at 10:05 am #

    Thank you!! More reasons I will continue to buy the majority of my clothes from ModCloth!!

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    Jessica 10/22/2015 at 10:47 am #

    i have to tell you that I love modcloth for its extended sizes that feature things that are just as stylish and contemporary as the smaller sizes. I don’t understand why so many plus size websites and shops assume that because I’m big I want giant flower patterns and bedazzled necklines and nothing but tunics and leggings.

    One suggestion however…I often find tops on modcloth that aren’t offered in extended sizes for whatever reason and it makes no sense why. Maybe a button similar to the “I need it” you should have a “request extended size” and if you get enough requests, maybe an effort could be made to offer it in larger sizes. I realize some designers won’t accommodate plus size women but it would also be helpful to see what larger women actually want to wear. For instance, the All’s Fair in Love and Warmth Sweater…if that came in a 2x I’d buy today.

  139. Avatar
    Amy 10/22/2015 at 9:39 pm #

    “It’s an all-encompassing term that could, in the future, also contain XXS, petite, tall, and other various sizing extensions beyond the standard range.” Did I just hear the word tall? HALLELUJAH. I’m about 6′ tall once I put on any practical pair of shoes (aka, not heels!) and I’ve always walked by the “petite” section of clothing stores with a few glances of loathing. Don’t get me wrong, short ladies, I have nothing against you and it’s great that you get your own section–but height is a bell curve in the human population and there are just as many of us tall women as you small women, so why do you get clothing and we don’t? It would be SO great if Modcloth started carrying tall sizes!

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    mare 10/25/2015 at 7:04 pm #

    It aint over until the fat lady sings… La La La… So, as a fat woman, I don’t like the term ” plus size”, but I have made my piece with it.. The way that you have structured your site wastes my time now, and annoys me! If I have to look at the really cute skull shirt that just comes in a XXL, and won’t fit me, I am going to lose it. Your web site, which use to be a shining beacon for me, in a desert of cute fat woman options, now feels confusing, frustrating, and frankly disrespectful. Let me have my plus size section back please.. I loved the image in my mind of all the beautiful fat girls that might be scrolling the section when I was.. Now, it just feels like a crowded hall way where I can’t find my way.

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    Heidi 10/26/2015 at 12:05 pm #

    Wow!! What a concept. Thank you so much ModCloth for thinking outside sizes S-M-L. As a 2-3X kind of girl most of my life, it’s been demoralizing to shop in other departments and stores for clothes while friends shop in the “regular” departments which have 200% more options to choose. I only hope this idea catches on with other smart retailers and applaud ModCloth for leading the way!

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    Heidi 10/26/2015 at 12:15 pm #

    Stylebook snapshot: The labels for plus-size are out

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    Naomi 10/28/2015 at 12:21 pm #

    I think that this is great. Being an “Extended Sizes” section is not still exclusion, it’s actually somewhat necessary in the sense that petite sizes have to be set apart. Like many lovely ladies mentioned, even XXS does not fit their size because of the height dilemma. Having the petites sectioned off should not be a problem because the dresses, albeit made smaller than an XS and S, are needing to be tailored specifically for a shorter body type, not just a thinner one. Which tends to be the case with anything larger than an XL I think, as well. Those sizes larger than the XL are tailored for a specific body height range as well. It makes sense to still somewhat section off from the average sizes, or have them under an individual title. Petite M is different from regular M. Average doesn’t mean pretty, thin, special– it just means the majority, or a fair amount. There’s nothing to be worked up over as to specific sections. It’s all tailored differently. I think this is a great step, nothing needs to be modified about it other than taking some sizing steps for those petite ladies. Make more, offer more for them. Otherwise, I’m happy about this.

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    Claire 10/28/2015 at 7:57 pm #

    Beyond leaving behind the ‘plus size’ term (which is a really great step forward) I think it would be great to rename all the sizes to just numbers. Looking at where the ‘standard sizes’ fall on the scale, you can see they are at the smaller end (there are more sizes larger than the standard than there are sizes smaller).

    As someone who used to move between L, XL, and 2X in the same shopping trip because different styles were so different on my body, it was somewhat disheartening to purchase a 2X. Labels such as 2X or 4X denote that someone is two times, or four times, larger than what is ‘normal’, which is simply not true. People come in many different body shapes! I have a large bust, and not much of a butt. Other people may have an amazing booty, and a slightly smaller bust.

    Besides ‘normal’ is incredibly subjective, and has been manipulated by the media for eons. Having numbered sizes would send a much stronger message of inclusivity. (also maybe standardising sizes across the brands you stock, and bringing them into line with the same numbers other stores stock. I’m generally a 12 in other stores, but Modcloth thinks I’m a 14-16??)

  145. Avatar
    Danielle 10/29/2015 at 2:40 am #

    This is so wonderful. I have always enjoyed shopping, but none of my friends or family members have to head to the backs of certain stores with me, meaning shopping has never been quite as fun for me. I agree that plus is considered a separate category because retailers are afraid inclusion will make their brands seem less fashionable. I hope that with online retailers becoming more popular, this norm will become obsolete. Also, it is just plain difficult to tell what clothing will look like on you when your only image of the item is on a model that is a very uncommon size (such as 5”11′ and 110 lbs). I really like features like the ones that aerie or rent the runway have that shows you what the item you are looking at would look like on someone close to your size. I hope modcloth moves towards this feature as well, because it just makes good business sense. I would say 8/10 dresses that attract my attention online get discarded because I think it would look bad on me, or I can’t tell how fitted it would be around the stomach on most people who doesn’t have insanely portruding hipbones like every single model. This doesn’t mean abandoning size 0 models in favor of size 12 models, but offering a few size options for each item. As a purely online retailer, I am pretty sure it would get people to move past the “perusing” stage and into the buying stage much quicker if you added this feature because it takes out the guesswork

  146. Avatar
    Laura 11/01/2015 at 9:24 am #

    Thank you for this. Seriously. Body Image abuse is such a huge thing and it’s exhausting trying to fight this without companies taking notice that curves are bad things. It makes me want to exclusively shop with ModCloth! Thank you for this and for having amazing customer service, too! Y’all are so great.


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