#StyleForAll: An Update on Our Size Inclusivity Progress


To Our Community,

A year ago, we retired the term ‘plus size’ and integrated all sizes together as a significant step in our commitment to be the most inclusive women’s fashion brand in America. By integrating all of our styles into one shopping experience, we took a stand that style is for everyone and every body. As we reflect on our journey from a year ago until now, just after the grand opening of our first-ever permanent store in Austin, we wanted to share with you our progress on this commitment…

It all started with an idea that was sparked at our first pop-up shop in San Francisco last year. We witnessed our community of women – friends, family, strangers alike of all shapes and sizes – happily shopping one assortment together, side-by-side in one store, creating moments of joy as no one had to ask “is this available in my size?” That led us to take a stand against separating our community by size online.

ModCloth’s inclusive shopping experience allows women of all shapes & sizes to shop together.

When we integrated sizes online, we heard loud and clear from some of you that you loved our decision, but wished that more of our online selection was available in all sizes. So, we went to work — and we’re thrilled to report to you that now more than half of our entire online clothing selection comes in a full size range. That’s well over a thousand styles of clothing available in sizes XXS to 4X! At this time last year, when we “retired the plus”, we barely had one-third of our selection available in a full size range. And, of course, we always offer our styles at the same price, regardless of size, so there’s no “surcharge” for larger sizes.

ModStylists offer a personalized styling and fitting experience as part of our unique store concept designed to reinvent the way women shop.ModStylists offer a personalized styling and fitting experience as part of our unique store concept designed to reinvent the way women shop.

And as we launch our first permanent store, we are taking our commitment one step further: 100% of our ModCloth branded apparel in the store is available in a full size range from XXS through 4X! That’s right — 100%! ModCloth is now the first ever women’s online fashion brand to achieve this milestone.

Our store and ModCloth signature label offers a full range of data-lazy-sizes from XXS to 4X. Every single style of our ModCloth signature label in our Austin store is available in sizes XXS-4X.

We’re proud to be a leader in this arena for all women’s fashion brands, and we’re humbled by the tremendous love and support we receive from you every day. Our teams continue to create incredibly unique and special fashion that enables our community to define their own style point of view and be the very best version of themselves. We believe in this purpose and do not shy away from the responsibility to lead.

And though we’ve made great progress, we know there is still much work to do — and, as always, we hope to do it with you! We continue to utilize our community of customers, fans, and employees as models in our marketing campaigns and photography, always striving to fully represent, reflect, and celebrate the diversity and brilliance of our community in a body-positive way! We rely on your reviews, Style Gallery photos, #marriedinmodcloth posts, and all the other fun and creative ways you share your fashion POV and feedback with us. Your feedback is a gift that we cherish and incorporate into everything we do.

Thank you for joining our revolution and continuing to push us to do better. Together we will be the change we want to see in the world.


Your Friends at ModCloth



About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

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  1. Sarah J. 11/15/2016 at 7:25 pm #

    this is great! one quick comment. I would love to see you bring back your “longer lengths” catagory under dresses. as a tall girl over 6 feet, I loved that option, knowing that I wouldn’t have to sift through all the shorty/mini dresses when shopping you amazing gowns. ?

  2. Amanda 11/16/2016 at 9:53 am #

    Thank you, thank you, thank you!! I can’t tell you how much this means to me and a zillion other curvy girls.

  3. Amanda 11/18/2016 at 8:03 pm #

    You’ve made great strides with offerings while at the same time made it horribly worse to shop online. Instead of browsing through categories and narrowing down by size, now I have to go to “extended sizes” first and THEN get to filter out. It’s an extra step and it’s a hassle. Just have an extended sizes tab at the top, so once I’m there, I don’t have to keep going to different menus in different areas to find clothes that will fit.

    But more importantly, I actually hate browsing ModCloth anymore. I’m a size 22-24 and even after I restrict findings to my size, I’m still looking at clothes on models that are size 2-6. I know that having models wear the clothes shows them off better than just an image of the item, but it’s just so discouraging. Now I see a dress or cardigan that I might have been interested in, but my first thought is “it only looks good because it’s on a size 2 woman.” For example, go here: I would normally love to look at that dress and would consider buying it, but since it’s being modeled on a size 0-2 woman, with NOT A SINGLE PICTURE of the item on a hanger, there’s no way. My browsing time at Modcloth has decreased from looking around for 45-60 minutes to maybe 10 because I get so discouraged.

    I know size inclusive means all sizes from 0-4x, but I have yet to see a model on this site that could be considered a 1x even. You have the clothes, why not have a model search that includes a wider range of bodies?

    Honestly, I haven’t bought anything from modcloth since you went to having model pictures rather than just the clothes. It is just so, so, so discouraging to try and browse. Like looking at a fashion magazine.

    • LC 11/21/2016 at 9:48 am #

      I agree with Amanda. If you are celebrating all sizes in your fashion then why don’t we see models in all sizes. Seeing what an item looks like on very petite bodies does not help me visualize how the garment will fit my own body and it is quite discouraging. If Mod Cloth is so accepting of all sizes, then show us by using a range of models to fit every size. Also, if you can go up to 4x I don’t see why your clothes can’t go even higher in size.

  4. Cecilia 11/27/2016 at 10:16 am #

    How about those of us who wear petite sizes? Some of us are just short, not tiny.

  5. Christina Bluford 01/13/2017 at 5:31 pm #

    Thank you ModCloth! As someone who is an “average” size 14/16, it’s always been so hard for me to find cloths that both fit and reflect my style. I’ve been a happy customer since you’ve increased your size options. <3

  6. Janny 09/18/2019 at 2:47 am #

    This is great! Constructive criticism though: You should also include tall/long sizes as well. I struggle to find cute shirts or sweaters that do not look like crop tops on me if I stand up straight, and most dress waists hit me on my ribs. Size inclusivity is so important for everyone, and is not limited to just weight. I often feel insecure in my cloths simply because they are too short for me (no matter what size I wear). Offering tall sizes with your awesome styles would be a game changer for us tall ladies.

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