To Our Community,
A year ago, we retired the term ‘plus size’ and integrated all sizes together as a significant step in our commitment to be the most inclusive women’s fashion brand in America. By integrating all of our styles into one shopping experience, we took a stand that style is for everyone and every body. As we reflect on our journey from a year ago until now, just after the grand opening of our first-ever permanent store in Austin, we wanted to share with you our progress on this commitment…
It all started with an idea that was sparked at our first pop-up shop in San Francisco last year. We witnessed our community of women – friends, family, strangers alike of all shapes and sizes – happily shopping one assortment together, side-by-side in one store, creating moments of joy as no one had to ask “is this available in my size?” That led us to take a stand against separating our community by size online.
ModCloth’s inclusive shopping experience allows women of all shapes & sizes to shop together.
When we integrated sizes online, we heard loud and clear from some of you that you loved our decision, but wished that more of our online selection was available in all sizes. So, we went to work — and we’re thrilled to report to you that now more than half of our entire online clothing selection comes in a full size range. That’s well over a thousand styles of clothing available in sizes XXS to 4X! At this time last year, when we “retired the plus”, we barely had one-third of our selection available in a full size range. And, of course, we always offer our styles at the same price, regardless of size, so there’s no “surcharge” for larger sizes.
ModStylists offer a personalized styling and fitting experience as part of our unique store concept designed to reinvent the way women shop.
And as we launch our first permanent store, we are taking our commitment one step further: 100% of our ModCloth branded apparel in the store is available in a full size range from XXS through 4X! That’s right — 100%! ModCloth is now the first ever women’s online fashion brand to achieve this milestone.
Every single style of our ModCloth signature label in our Austin store is available in sizes XXS-4X.
We’re proud to be a leader in this arena for all women’s fashion brands, and we’re humbled by the tremendous love and support we receive from you every day. Our teams continue to create incredibly unique and special fashion that enables our community to define their own style point of view and be the very best version of themselves. We believe in this purpose and do not shy away from the responsibility to lead.
And though we’ve made great progress, we know there is still much work to do — and, as always, we hope to do it with you! We continue to utilize our community of customers, fans, and employees as models in our marketing campaigns and photography, always striving to fully represent, reflect, and celebrate the diversity and brilliance of our community in a body-positive way! We rely on your reviews, Style Gallery photos, #marriedinmodcloth posts, and all the other fun and creative ways you share your fashion POV and feedback with us. Your feedback is a gift that we cherish and incorporate into everything we do.
Thank you for joining our revolution and continuing to push us to do better. Together we will be the change we want to see in the world.
Your Friends at ModCloth