Did you know that by the time a girl reaches the age of 17, she has seen over 250,000 ads? The vast majority of those ads are airbrushed and altered to create an ideal body image that is unrealistic. And 78% of those same girls surveyed also said they were unhappy with their bodies. Coincidence? We think not. We want to put an end to the harm these ads do to women’s and girls’ body images — so we’re doing something about it.
At ModCloth, our aim has always been the same: We’re committed to inspiring personal style and helping our community and customers feel like the best version of themselves. In 2014, we were the first retailer to sign a petition pledging not to materially photoshop our images. We have never materially photoshopped our models’ bodies. We also often use our own community members in our advertising to make sure we’re representing an authentic and diverse portrayal of women. And today, we took our message all the way to Washington.
Pictured: Our master of ceremonies Frances Holuba from POLITICO, Rep. Ileana Ros-Lehtinen, and ModCloth Co-founder and CCO Susan Gregg Koger.
This morning, our Co-founder and Chief Creative Officer Susan Gregg Koger spoke alongside Congresswoman Ileana Ros-Lehtinen on Capitol Hill at an event raising awareness of the Truth in Advertising Act of 2016. This bill calls for the Federal Trade Commission to develop regulations for over airbrushing, photoshopping, or altering the appearance of people in advertisements.
Pictured: Rep. Lois Capps and ModCloth Co-founder and CCO Susan Gregg Koger.
Here’s what Susan had to say:
“Portraying women in an honest and realistic way is essential to fulfilling our brand purpose of empowering women to be the best version of themselves. It demonstrates to young women that measurements are a fact, not a judgement. We want to lend our voice and the support of the ModCloth community to this movement to stop the extreme and harmful photoshopping of women in advertisements.”
And here’s what YOU can do:
Write to your member of congress and ask them to support the TIAA. It’s easy — just follow this link to send a pre-written letter, or you can draft and include your own personal statement. The more people who write to their representatives, the more likely they are to support this important legislation.
If you want to be part of the change, you have to be part of the conversation. Together, we can make a difference!