Today marks one year since our first Blogger of the Moment feature! Featuring fashion bloggers is incredibly important to us at ModCloth. When Susan started ModCloth eight years ago in her college dorm room, she had no experience in the fashion industry. And yet, without being a “fashion insider,” she’s built ModCloth to what it is today. The goal of the ModCloth team continues to be to democratize the fashion industry by supporting independent designers and creating programs like Be the Buyer that give customers a voice. Bloggers are such an important piece of this because, like Susan, they’re carving their own place in the style community, proving that great style doesn’t always have to come from the top down!
This is an exciting time for bloggers, and we’re so happy to be a part of it! Besides Blogger of the Moment, we’ve run contests on Chictopia, sponsored the Independent Fashion Bloggers‘ conference during NY Fashion Week, featured bloggers in our Seen Style posts, and support some of our favorite blogs through sponsorship.
Thanks to each and every one of you fashion bloggers out there! It’s been so amazing seeing everyone evolve and grow over the past year.
Do you have suggestions for new and fun ways ModCloth can collaborate with bloggers? Let us know your ideas in the comments section!