Office Sneak Peek: Street Artist Becca for ModCloth’s New LA Digs

Extra, extra! The ModCloth LA office is expanding its space with new digs in the heart of Los Angeles’ Fashion District. As we prepare to move in a few months, we thought we’d give you a little glimpse into the decoration process as we invited street artist Becca Midwood to install a few of her famous paintings in our new office. Her signature vintage-inspired art can be spotted all around town, and now we’re proud to say that they’ll be decorating our walls, too!

After watching her install her art in our foyer, we sat with Becca to learn a little bit more about her work. “The pieces that now decorate the new ModCloth office perfectly represent who ModCloth is, and complement the restored vintage building they now reside in,” says Becca. “The girls chosen were mod, trendy, and girly — just the perfect match we both are!”

Was art something you always wanted to do?
Yes. My mother is a painter. I always drew and painted growing up, and in college took some courses. My teachers encouraged me to major in art, which lead me to [Virginia Commonwealth University], Yale, [and the San Francisco Art Institute], where I received my MFA.

How did you get into street art?
It was something I came across while being out with a old boyfriend. I was living in Richmond, Virginia, attending VCU in 1988. My old boyfriend and I saw some street art, and one of the pieces the artist did was of a guy who had three wishes, so we granted his wishes and painted them: two lovers, money, and a maid in a spray can. We instantly got hooked and began to paint on the street quite a bit. We began painting on wood and screwing them onto walls around town.

Was there a point at which you transition from doing street art to commissioned work?
I never transitioned from the street to being an artist; it was the other way around. I had been doing commissions before the street and used the street for free advertising of my art. Besides advertising, I find it extremely enjoyable to drive by my pieces; I think of it as free entertainment. Having been working in LA for so long, the streets are like a second home for my work.

Can you walk us through your process?
My process is something I have acquired over many years of trials and tests, I now call it my “secret recipe.” Some of things I do before I paint is put on a little makeup and style my hair. It makes me feel good and brings me confidence.

What is the inspiration behind your work?
I am inspired by people, animals, color, and fashion. I love the look of the ’40s to the ’60s — so elegantly modest. I love to look at the drawing styles in vintage children’s books and sewing patterns — ones that represent femininity and expressions of love — and, of course, the drawings of the old masters.


About Erin Ellis

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  1. Avatar
    Julianne (ModCloth) 11/13/2012 at 11:13 am #

    Wow, so beautiful. I’ve never heard of her work but absolutely adore her illustration style. That space is going to be amazing! #drool

  2. Avatar
    Adiel 11/13/2012 at 1:42 pm #

    This is way cool! Congrats on the new office!

  3. Avatar
    Adiel 11/13/2012 at 1:42 pm #

    This is way cool! Congrats on the new office!

  4. Avatar
    Hannah (ModCloth) 11/13/2012 at 2:16 pm #

    Love! Must see someday.

  5. Avatar
    Cindy (ModCloth) 11/13/2012 at 5:44 pm #

    Oh. Mah. Gah. I LOVE it so much. Field trip?!?!

  6. Avatar
    Catarina Sigerfoos 11/13/2012 at 7:06 pm #

    Congrats to you both! I am the very happy owner of several Beccas which hang in my home for me to drive by every day!

  7. Avatar
    Erika Langley 11/15/2012 at 9:15 am #

    Awesome! Becca’s work is dazzling in your new space! She is an art star, and the pairing with Modcloth is sassy and street-smart. Well done!

  8. Avatar
    Esther 11/26/2012 at 12:25 pm #

    Are you going to have a store in LA?? (Please! 🙂
    Or is it just an office?

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