#StyleForAll: Meet Amanda Dimova

Pictured: Day, Brightened Sweater in LimeStyle Study A-Line Skirt in HorsesArt Show Elements Vegan Heel in Caramel

Tell us about yourself.
Hello! My name is Amanda, I am the designer/director of Vinca, a brand of jewelry made in Austin. Vinca has been in business since 2006, and I pretty much grew up in Austin. The business was started as a creative outlet and an experiment to see if running my own business was something I wanted and could do. It worked! My hobbies include wandering on long walks, building contraptions, and doing silly cute things with my 2 kids. They inspire me to just have fun! I am passionate about being part of the process in the manufacturing side of things. If you follow our Instagram, you’ll see that we actually draw and make everything we produce in our shop. I am also friends with lots of makers and small business owners and am passionate about supporting them as well!

Your style in 5 words or less:

I feel stronger when:
I fix something with my own bare hands.

What do girls today need to know?
Math & finance. Math is pretty much my most important tool. It helps me solve problems in design and finance. In design, geometry helps me make sure pieces fit well together and have minimal material waste. Simple algebra helps me make important decisions that affect how much money I make and my employees make. It helps me with forecasts, too. Every decision I make is backed up by carefully thought out calculations. Math is fun when you’re trying to make money. Don’t knock it!

Pictured: Retro Glow Pin-Up A-Line Dress in Dotted Teal, Cropped Cardigan With Ribbon PatchB.A.I.T. Footwear Old-Fashioned Fab Heel

What gets you excited?
I am trying to spread the idea that small business owners should invest in their own real estate. It is dangerous to pay rent. Landlords can suddenly increase prices up and you’re kicked out. I see it happen over and over and over again to my friends and companies I have known a long time, not just in Austin. I am about to buy my own place and never rent again. It is a real problem in big cities, especially fast growing cities like Austin. Any chance I get, I encourage people to invest in real estate first.

Tell us more about being a small female business owner and artisan/jewelry maker in Austin.
Working in a small team is great in that there is no office drama or politics, but it is a little odd when you realize you have only seen the same 3-5 people for weeks. It can be a little bit lonely. My friends who are also small business owners are all so busy it’s hard to find time to get together. Biggest benefits are that the schedule is super flexible. I can choose to sleep in and work late, or work early and leave early. I can leave in the middle of the day to get my kids, and book a dentist appointment pretty much whenever. I love seeing people style the jewelry on Instagram and getting the occasional email about how lovely the jewelry is. I rarely get to see customers face to face so the occasional email is really sweet!

+ Check out Vinca
+ Follow her on Instagram: @vincausa

About Adrienne

Adrienne works on social media at ModCloth. When not checking her phone, she can usually be found by her sewing machine, antiques & book hunting, or curled up reading.

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