#StyleForAll: Meet Colleen Heidemann

This month, our exclusive collection is modeled by inspiring people and personalities who express their individuality through their passions, actions, drive, and style. They are business owners, writers, artists, style icons, nonprofit organizers, movers, shakers, and groundbreakers. One thing they all have in common? Stories worth telling and statements worth spreading. Style, for real. And #StyleForAll.

Meet Colleen Heidemann, Style Icon & Business Co-Owner

Pictured: Enchant by Chance Dress

Hometown: “America is my country & Paris is my hometown.” –Gertrude Stein
Admittedly a: hummingbird whisperer, self-confessed Francophile 
Read More About Colleen

How would you define your personal style?
I do not have but one look or style. Fashion is of marvelous fun and intoxicating interest to me and has always been so. I will experiment with, try, and wear just about everything — if even or only once!  BUT put together and presented in the way that seems best suited for me.

I am not guided by the adage of “age appropriate,” but rather what can and will suit my appearance, my individual frame. I will say that living in the California desert does dictate the least and lightest clothing that I can manage. Cold or quite cool weather is my preference; I love boots, furs, gloves, coats and jackets, scarves and hats.  Temps above 75 degrees? OH, NO!  Removing garments from my neck, shoulders, upper chest, and back will allow me to feel ever so much cooler, hence I do frequently wear the style of a bustier dress or top and separate sleeves.

Do you have any ‘look’ you’d consider to be your uniform? 
Clothing can convey so much to one another.  If, indeed, I have a style or exude a “signature” look, I hope that it is one which expresses warmth and the assurance of “welcome, so delighted to say hello.”

You co-own a clothing store, but what are some of your other interests and hobbies? 
Owning one’s own business is extremely time consuming (who today is not utterly engrossed by their work?), however, when an hour or two become available, I am off to the dance studio. I simply adore the exercise, practice, and study of ballet! Though not, perhaps, “hobbies,” I am passionate about travel, languages, cultures, and oh, yes, people!

I will admit to being unabashedly “out of control” with my feelings of excitement for what, where, and whom I adore!! Being blasé is simply not a component within my character traits!  LIFE IS TOO SHORT FOR PRETENSE!

What’s one thing that always makes you feel good, no matter what?
May I give you a few which come to mind? Coffee with half and half and Splenda, sunshine, fragrance (Chanel, Noir), and LAUGHTER.

Pictured: Community Brunch Shirt Dress in Travel, Accent Your Ensemble Tights, Burst Your Bauble Necklace, Retro Reaction Vegan Heel 

Would you be willing to share one of you styling secrets or unique beauty routines?
I simply have to wear “sleeping earrings” EVERY SINGLE NIGHT! I have never become accustomed to the stark, frightening reality of striding into the bathroom each morning, hair and make-up “au naturel”! SOME adornment, perhaps, makes that OMG moment EVER SO SLIGHTLY bearable?

Wow. It sounds like you have getting dressed and ready to face the day down to a science! Can you talk us through your processes?
The first step of my routine begins with my hair put up in large velcro rollers. I follow this with a face scrub of baking soda and Cetaphil. When this has dried, I remove it with a buff puff pad and apply moisturizer. I than begin the VERY LONG process of makeup application — one hour and fifteen minutes worth! I always begin with applying color to my lips first, then my cheeks, followed by eyes and lastly, brows.

I admit to a rather odd habit: always drinking my beverages (hot or cold) through a straw! I am willing to apply lip color but once a day only, please!  Preparation time?  25-30 minutes!  No touch-ups/re-dos for me!

What was your favorite piece you wore during the photoshoot? 
I thought this dress [below] was particularly lovely — the fabric, very comfortable, and the color, divine. 

Pictured: Enchant by Chance Dress

Let’s talk about the future. What’s one thing you’re excited about, either personally or globally?
The wonderful possibility of seeing the “seasoned” woman front and center on the world’s stage of fashion photography.

What’s one thing you’d like to change, either for yourself or about the world?
I would love to see the great designers reflect and represent the world’s stage by placing older models within their campaigns and runway presentations.

Could you kindly grace us with some words to live by?

+Follow Colleen on Instagram: @colleen_heidemann

+Read About the Other Inspiring Women Featured This Month >>

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  1. Elyse Hahn 03/07/2017 at 10:33 pm #

    I am so happy to see that ModCloth has embraced the idea of the “older” woman as a part of the ModCloth community. It was very refreshing to see Colleen modeling the clothing and to read the interview. How wonderful to expand the diversity to include age.

  2. Mary Lea 03/08/2017 at 8:29 am #

    I agree with the above post…. Kuddos to ModCloth for including a “seasoned” model in this collection! Who says fashion is only for the 20 yr olds? Look how fabulous Colleen looks in these garments… How stylishly she models them all! Well done!!

  3. Layla B 03/08/2017 at 10:48 am #

    Oh my goodness, I’m so enamored by her! Please continue to feature more age diversity 🙂

    • Lynsey 03/13/2017 at 6:07 pm #

      I so completely agree with you! She is the epitome of elegance. I love her take on life. Life is short make it count.

  4. Amanda R. 03/09/2017 at 12:06 am #

    Her picture was the one that made me click on this lookbook. She’s so fabulous! I think it’s such a shame that women are typically encouraged to adopt increasing levels of wardrobe austerity (in terms of colors, silhouettes, accessories, etc.) as they get older — it breaks my heart every time my 55-year-old mother points out something she loves on this site but then quickly denies that she’d ever be able to wear it.

    Older ladies can and do look super awesome in all kinds of fashion! I hope ModCloth continues to use some 40+ models in their future campaigns.

  5. Angie Denetclaw 03/10/2017 at 11:17 am #

    So Happy to see a Seasoned Model, we need more to model Modcloth clothing. Well done, Modcloth

  6. kitty 03/10/2017 at 2:40 pm #

    Love, love, love to see ModCloth featuring a fabulous mature woman. More, please!

  7. Lollo 03/11/2017 at 5:12 pm #

    I am 52 and only started shopping at ModCloth 3 years ago, and I love it! I’ve always liked colourful, retro clothes and I think women of not only all sizes, but all ages, should wear what makes them happy. I am always looking for inspiration from older models and older bloggers; they are out there. ModCloth could lead the way in age diversity as well; I don’t see much on here yet, but I agree with the previous poster: ModCloth, please feature more 40+ models in your campaigns.

    • Cheri 03/23/2017 at 2:20 am #

      I’m 52 also and feel the same way!

  8. Allison White 03/12/2017 at 12:39 pm #

    Colleen attitude toward fashion is inspiring.

    Please continue to use models over age 40.

  9. Cecilia Strakna 03/12/2017 at 4:45 pm #

    We “older” women have been loyal Modcloth customers for a while now, so it’s nice to finally be acknowledged! No matronly muumuus and sweatsuits here! I hope that Modcloth considers featuring more older models, especially those who are not runway-skinny wear other size ranges – plus sizes, for examples, or petites (like me!). Keep up the good work.

  10. Susan Kramer-Swafford 03/13/2017 at 1:41 pm #

    I agree with every comment above! I love this woman! And think everyone should approach fashion like her…”I am not guided by the adage of “age appropriate,” but rather what can and will suit my appearance, my individual frame.” Thank you for sharing her with us, and like others, I hope you continue to include older models in your photo shoots.

  11. Sandy Lape 03/13/2017 at 2:09 pm #

    Colleen, you are fabulous at any age. Graceful, beautiful, and happiness and contentment shines out of your eyes.

  12. Toni 03/13/2017 at 2:43 pm #

    Collen is awesome and the only reason that I even clicked on the “look book”….

  13. Mel 03/13/2017 at 3:32 pm #

    I’m now one birthday away from 40 and have been struggling with the fact that I am getting older and should start dressing my age. I’ve slowed my spending on cute and quirky things recently and started buying things that would be considered more grown up. Seeing you use a model like Colleen in this look book has given me confidence to keep wearing what I like and not give up my style identity as I get older. Thanks ModCloth!
    Please continue to feature age diverse models in your campaigns.

  14. Rita 03/13/2017 at 4:01 pm #

    Colleen is definitely why I opened the link in my email. As someone who just turned 60 and very young at heart it is nice to see someone else who does not believe , black, grey, and white as the majority of their wardrobe.
    As a plus size mama, I am always happy to see what Mod Cloth has to offer. I love reading the reviews of women who also wear a size 16 to help decide how something would fit or look on me.
    More ‘seasoned’ models please. I’d be happy to be your curvy Latin petite model

  15. K. Harrison 03/13/2017 at 4:23 pm #

    I am so inspired by Colleen!!! Thank you ModCloth for introducing your fans to this beautiful, stylish woman. Colleen proves that fashion and style are age-less and based on personal choice.

  16. Anne Gaulton 03/13/2017 at 11:08 pm #

    I too opened this site because I saw the picture of Colleen, she looks fabulous. She obviously knows what suits her, what delights her and has the confidence to wear it.I think those ideas that one has about oneself are powerful and it shows in Colleen, Well done, let’s see more diversity of models please.

  17. Zeenat 03/15/2017 at 5:15 pm #

    This was SUCH an inspiring read. Colleen personifies being a phenomenal woman, doing her thing in the world! also, loved reading about her morning beauty routine 🙂

    Kudos to you guys for featuring her & sharing her story. I LOVE what this brand stands for.

  18. meg 03/17/2017 at 4:11 pm #

    I will be wearing ‘sleeping earrings’ from this day forward.

  19. ARACELY LOPEZ 03/22/2017 at 3:36 pm #


  20. Noelle 03/22/2017 at 8:39 pm #

    I LOVED seeing an older woman, who is stunning btw, on the Modcloth website. As a woman in her mid to late 30’s, I’m starting to see just how fast time flies and how fast your youth is taken away. It is important to embrace all ages, because they all matter and mean something. Each phase of life is just as important as the last. Fashion is so focused on the 20 somethings so this was so refreshing to see. Thank you!

  21. Lizzie Damiano 03/23/2017 at 4:03 pm #

    Colleen Heidemann is the perfect model for #StyleForAll. What an inspiring story.

  22. Heather 03/25/2017 at 10:20 am #

    I am actually 41 (and will turn 42 next month), but totally young at heart. In fact, my mom would tell you that I’ll never “grow up!” I’ve been shopping at Modcloth for quite a few years and am so glad to have found it, as it offers so many cute styles that I don’t see anywhere else. I, too, am frustrated with the way our society focuses so much on youth and expects the rest of us to scurry off to the sidelines. Apparently, anyone over the age of about 32 starts being irrelevant and couldn’t possibly ‘get away’ with wearing anything too quirky or colorful. It was such a treat to see and read about this wonderful “seasoned” woman! Thank you for featuring Colleen in your story this month, and I echo those who hope you’ll continue to use diverse ages in your models. Way to go, Modcloth!

  23. Beth Schulz 03/25/2017 at 12:26 pm #

    As an avid follower of Advanced Style and a woman in her thirties, it is incredibly refreshing to see a clothing company feature an older model. Colleen is fabulous in every way. This is what I aspire to be one day. The idea that only women under 30 can be fashion icons is utter ridiculousness. Like everything in life, practice makes perfect, and one’s self expression will only become more refined with time.

  24. Genie Harris 03/25/2017 at 10:22 pm #

    Bravo ModCloth!!! Love this model….thank you for recognizing that even is older gals desire to look cool and fashion forward!

  25. Sylvia 03/31/2017 at 11:30 pm #

    Beautiful. I would hire Colleen to model my designs if I could afford her. She’s obviously a pro.

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