This month, our exclusive collection is modeled by inspiring people and personalities who express their individuality through their passions, actions, drive, and style. They are business owners, writers, artists, style icons, nonprofit organizers, movers, shakers, and groundbreakers. One thing they all have in common? Stories worth telling and statements worth spreading. Style, for real. And #StyleForAll.
Meet Colleen Heidemann, Style Icon & Business Co-Owner
Pictured: Enchant by Chance Dress
Hometown: “America is my country & Paris is my hometown.” –Gertrude Stein
Admittedly a: hummingbird whisperer, self-confessed Francophile
Read More About Colleen
How would you define your personal style?
I do not have but one look or style. Fashion is of marvelous fun and intoxicating interest to me and has always been so. I will experiment with, try, and wear just about everything — if even or only once! BUT put together and presented in the way that seems best suited for me.
I am not guided by the adage of “age appropriate,” but rather what can and will suit my appearance, my individual frame. I will say that living in the California desert does dictate the least and lightest clothing that I can manage. Cold or quite cool weather is my preference; I love boots, furs, gloves, coats and jackets, scarves and hats. Temps above 75 degrees? OH, NO! Removing garments from my neck, shoulders, upper chest, and back will allow me to feel ever so much cooler, hence I do frequently wear the style of a bustier dress or top and separate sleeves.
Do you have any ‘look’ you’d consider to be your uniform?
Clothing can convey so much to one another. If, indeed, I have a style or exude a “signature” look, I hope that it is one which expresses warmth and the assurance of “welcome, so delighted to say hello.”
You co-own a clothing store, but what are some of your other interests and hobbies?
Owning one’s own business is extremely time consuming (who today is not utterly engrossed by their work?), however, when an hour or two become available, I am off to the dance studio. I simply adore the exercise, practice, and study of ballet! Though not, perhaps, “hobbies,” I am passionate about travel, languages, cultures, and oh, yes, people!
I will admit to being unabashedly “out of control” with my feelings of excitement for what, where, and whom I adore!! Being blasé is simply not a component within my character traits! LIFE IS TOO SHORT FOR PRETENSE!
What’s one thing that always makes you feel good, no matter what?
May I give you a few which come to mind? Coffee with half and half and Splenda, sunshine, fragrance (Chanel, Noir), and LAUGHTER.
Would you be willing to share one of you styling secrets or unique beauty routines?
I simply have to wear “sleeping earrings” EVERY SINGLE NIGHT! I have never become accustomed to the stark, frightening reality of striding into the bathroom each morning, hair and make-up “au naturel”! SOME adornment, perhaps, makes that OMG moment EVER SO SLIGHTLY bearable?
Wow. It sounds like you have getting dressed and ready to face the day down to a science! Can you talk us through your processes?
The first step of my routine begins with my hair put up in large velcro rollers. I follow this with a face scrub of baking soda and Cetaphil. When this has dried, I remove it with a buff puff pad and apply moisturizer. I than begin the VERY LONG process of makeup application — one hour and fifteen minutes worth! I always begin with applying color to my lips first, then my cheeks, followed by eyes and lastly, brows.
I admit to a rather odd habit: always drinking my beverages (hot or cold) through a straw! I am willing to apply lip color but once a day only, please! Preparation time? 25-30 minutes! No touch-ups/re-dos for me!
What was your favorite piece you wore during the photoshoot?
I thought this dress [below] was particularly lovely — the fabric, very comfortable, and the color, divine.
Pictured: Enchant by Chance Dress
Let’s talk about the future. What’s one thing you’re excited about, either personally or globally?
The wonderful possibility of seeing the “seasoned” woman front and center on the world’s stage of fashion photography.
What’s one thing you’d like to change, either for yourself or about the world?
I would love to see the great designers reflect and represent the world’s stage by placing older models within their campaigns and runway presentations.
Could you kindly grace us with some words to live by?
IF NOT NOW… WHEN???
+Follow Colleen on Instagram: @colleen_heidemann