#StyleForAll: Meet Tess Holliday

This month, our exclusive collection is modeled by inspiring people and personalities who express their individuality through their passions, actions, drive, and style. They are business owners, writers, artists, style icons, nonprofit organizers, movers, shakers, and groundbreakers. One thing they all have in common? Stories worth telling and statements worth spreading. Style, for real. And #StyleForAll.

Meet Tess Holliday, Model, Founder of #EffYourBeautyStandards

Hometown: Laurel, MS
Loves: Lipstick, cheese, & glitter.
Favorite hobbies: Taking my family to Disneyland (and date night visits to Disneyland, and basically all things Disneyland), baking, traveling, swimming, and embarrassing my kids.

Favorite Disneyland ride?
With my kids, it’s It’s a Small World, & without them, probably Space Mountain.

What’s your motto, or, what keeps you driven to continue doing everything you do? 
Never waste your time explaining yourself to people who are committed to misunderstanding you. The fact is people are always going to not like something you do, but that’s not your problem. You just have to do the best you can and that’s it! The rest sorts itself out!

What’s one thing that always makes you feel good, no matter what?
Taking a bath. I love Lush bath bombs so much!

How would you describe your personal style? 
Kitschy and temperamental. It honestly depends on my mood that day. I love 40’s-70’s vintage to John Waters kitsch to athleisure with a hint of goth/Lolita. I love bold colors, and most importantly, I always have fun with fashion!

How has your style evolved over time?
Well, it’s gotten better. Mostly because I’m more confident in myself, and also I have a bit more money now, so I can splurge every now and then on special pieces I know I’ll have forever.

In what way is the clothing you like to wear a reflection of your personality?
My clothing depends on my mood. I like to have fun with fashion and I don’t feel like there are any “rules.”

Pictured: Its’a a Long Flowy Maxi Dress,

People often say they want to feel “comfortable” or “confident” in their clothing. What do these words really mean to you?
I think it means they are scared to take the next step into truly loving their bodies, and I totally get that. I’ve been there. They just have to believe in themselves — they got this!

What was your favorite piece you wore at the shoot? 
The rainbow dress was so much fun and fit great!

Pictured: Purposefully Piquant Midi Dress 

Let’s talk about the future. What’s one thing you’re excited about, either personally or globally?
I’m excited to see where my career takes me, and also to watch my boys grow up. My oldest (11 years old) is becoming such a little man, and my youngest will be a year old in a couple months. I can’t wait!

What’s one thing you’d like to change, either for yourself or about the world?
I hope we all are kinder and compassionate to each other; especially with everything going on right now, it’s scary for everyone. We all need the extra love.

+Follow Tess on Instagram: @tessholliday & follow her movement: #EffYourBeautyStandards

+See People‘s Article on Tess & Our Swim Photoshoot >>

+Read About the Other Inspiring Women Featured This Month >>

Suggested Posts

Galentine’s Day Style + DIY Self-Love Kit
February 05, 2019
This Face Mask Is Like a Bouquet for Your Skin
January 17, 2019
Workplace Besties: A #TeamModCloth Trio Shares the Love
January 10, 2019
How to Style a Party Dress Three Ways
December 20, 2018
The New Black: Styling All-Grey 3 Ways
December 13, 2018
Travel Bug: Saumya Takes Us on a Tour of DC
December 06, 2018
Party Recap: Hello Kitty’s Birthday in LA
November 12, 2018
A Pampering Present: DIY Concentrated Bubble Bath
November 05, 2018
Easy Makeup for Going Out: Featuring Anna Sui Beauty
October 22, 2018
Haunt Now, Haute Later: Three Scary-Stylish Outfits
October 11, 2018


  1. Avatar
    Maggie 03/07/2017 at 1:37 pm #

    I’m extremely disappointed that modcloth would align themselves like Tess. Please look in to how she’s screwed over her own fans and taken money for herself that she promised to charity. She espouses loving yourself exactly the way you are and to buck traditional beauty standards, yet she herself uses body shapers, heavy photoshop, heavy makeup and deceptive angles to achieve a specific look. She is extremely hypocritical and this makes me question what your company stands for.

    • Avatar
      HQB 03/07/2017 at 9:09 pm #

      Agreed! Tess Holiday is not a good person: http://imgur.com/gallery/260BU

    • Avatar
      Chrissy 03/07/2017 at 10:52 pm #

      I’m just gonna second the comment above me. I thought Modcloth was better than someone like tess. Guess I thought wrong!

    • Avatar
      Nancy 03/08/2017 at 3:57 pm #

      Grow up! She’s done a lot for women and girls that are plus size. Don’t be so negative and jealous.

      • Avatar
        HQB 03/10/2017 at 12:20 am #

        Plenty of women have done great work for plus-size women and girls without perpetrating fraud (to take just one example); I think modcloth should have featured one of them instead.

    • Avatar
      Allie 03/15/2017 at 1:57 pm #

      Modcloth is about to sell themselves to Walmart. They don’t give a damn about us.

  2. Avatar
    Vanessa 03/07/2017 at 8:57 pm #

    And just loves to block people not happy with the choice here!

  3. Avatar
    Nancy 03/08/2017 at 3:59 pm #

    Tess is amazing. The trolls who just wrote negative comments need to chill. She’s done a lot for the plus size community. And she has to deal with a lot of hate, from fat-phobes to other women (see above comments).

    • Avatar
      Allie 03/15/2017 at 1:57 pm #

      She gets hate because she rips people off and lies about her charity work. Don’t act like people are attacking her for no reason – actually READ the negative comments above.

  4. Avatar
    SwtTxnGrl 03/13/2017 at 1:54 pm #

    Wow! I have no idea if any of this is true, however I would expect Modcloth to be on the ball with respect to their featured models.

    I think that for now I will take my business elsewhere. Hope Modcloth can come back and set the record straight. If they made a mistake with her, I am much more willing to forgive/forget than if they just keep it hush-hush for the benefit of revenue and image.

    • Avatar
      Linda 03/19/2017 at 12:34 pm #

      I dont understand. You “have no idea if any of this is true.” But without any further research on your end you are going to “take my business elsewhere.” Until Modcloth can straighten this record out for you? Wow.

  5. Avatar
    Susan H 04/03/2017 at 1:51 pm #

    So either buy the clothes, or don’t. Who models them means nothing in the grand scheme of things.

Leave a Reply