Co-Founded in Fashion: Susan’s Latest Looks

It was her adoration for all things vintage and her affinity for retro-inspired attire that sparked the start of ModCloth. Now, let our co-founder Susan take you on a personal tour of her wardrobe. Check out this behind-the-scenes peek at Susan’s Latest Looks collection to get a glimpse of our Chief Creative Officer’s everyday style and oh-so-busy schedule.

Want to hear more about Susan’s day-to-day life? Follow her on Twitter @susangkoger!

About ModCloth

Suggested Posts

Galentine’s Day Style + DIY Self-Love Kit
February 05, 2019
This Face Mask Is Like a Bouquet for Your Skin
January 17, 2019
Workplace Besties: A #TeamModCloth Trio Shares the Love
January 10, 2019
How to Style a Party Dress Three Ways
December 20, 2018
The New Black: Styling All-Grey 3 Ways
December 13, 2018
Travel Bug: Saumya Takes Us on a Tour of DC
December 06, 2018
Party Recap: Hello Kitty’s Birthday in LA
November 12, 2018
A Pampering Present: DIY Concentrated Bubble Bath
November 05, 2018
Easy Makeup for Going Out: Featuring Anna Sui Beauty
October 22, 2018
Haunt Now, Haute Later: Three Scary-Stylish Outfits
October 11, 2018


  1. Violet 03/28/2011 at 3:14 pm #

    That must be the best job EVER! to just talk about fashion all day long!

  2. Laura (ModCloth) 03/28/2011 at 4:31 pm #

    I’m inspired to be more creative when dressing for my next plane ride! 🙂

  3. Melissa Jayne Buchanan 03/28/2011 at 5:41 pm #

    I love everything you are wearinggggg <3
    and I totally feel your love for goodwill!
    I think you are amazing, thank you for creating such a wonderful store : )
    Hope to see more videos like this one!

  4. Caitlin 03/28/2011 at 8:45 pm #

    I love this latest look collection – very fun 🙂

  5. Priscilla 03/28/2011 at 10:12 pm #

    This collection is awesome and I love how down-to-earth she is… also LOVE the coat of many colors 🙂

  6. Roni 03/28/2011 at 10:59 pm #

    Susan is so adorable! I second the thank you for creating such a wonderful world for me to shop in. =)

  7. Laarni 03/28/2011 at 11:56 pm #

    Thank you, Susan. You are fabulous!!!

  8. Marie 03/29/2011 at 12:09 am #

    Love it, so love the goodwill story! DIOR!

  9. Genevieve 03/29/2011 at 12:48 am #

    So cute! Thank you so much for starting this amazing company! It’s definitely expanded the everyday fashion (particularly vintage-inspired) horizon. You should be really proud to be so accomplished at such a young age.

  10. Fran 03/29/2011 at 2:24 am #

    I like the fact that Susan has fun with her clothes and has pieces that she is very fond of with cool memories. I have some pieces that I love, too with some great memories!

  11. Gabby / Gypsy*Diaries 03/29/2011 at 4:34 am #

    She is such an idol to me!!! Best video ever! THANK YOU!

  12. Kiwigal 03/29/2011 at 5:34 am #

    Thanks Susan, I’d been hoping you would do some more modelling yourself. Obviously you embody the Modcloth brand – because it all started with your fabulous sense of style. The way you’ve combined your aesthetic creativity with business savvy (and hard work) is an inspiration to young women everywhere.

  13. Amy (ModCloth) 03/29/2011 at 10:05 am #

    Susan, you look great! Love the video!!

  14. vicki 03/29/2011 at 10:32 am #

    I love this little video its great learning more about the collections and the modcloth team. i thought susan came across great! 🙂 x

  15. Kaleigh 03/29/2011 at 11:13 am #

    I thought the yellow butterfly dress might be too “cutesie” when shopping a few days ago, but seeing how Susan wore it makes me want to nab it NOW! I also LOVE everything they’ve done to her hair in this video!

  16. serenity 03/29/2011 at 12:12 pm #

    aahhh! Susan is a doll! I think it’s so cool that she’s done all this but still manages to seem down to earth and relate-able.

  17. josie rolon 03/29/2011 at 12:14 pm #

    my daughter found this site. she turned me on to it. she has this unique style. loves shopping at thrift shops for vintage things. we shop here all the time now. she is graduating from college this may and she purchased her graduation dress from modcloth. little does she know that some of her graduation gifts are coming from your store too. keep up the good work

  18. Rae 03/29/2011 at 1:06 pm #

    I love vintage and i adore Susan 🙂 Working in the fashion industry myself it is so refreshing to see someone who isnt worried about shopping at good will or owning second hand clothes..i really enjoy her down to earth awesomeness!

  19. Susan (ModCloth) 03/29/2011 at 4:34 pm #

    Thank you SO MUCH for the kind words everyone. Reading through these comments totally made my week!!! xo

  20. Cole 03/30/2011 at 1:17 am #

    I love Susan’s style and I totally love this feature! Hope you continue to do it!

  21. KeeLee 03/31/2011 at 11:11 am #

    Love Love LOVEEE this! Amazing! You’re absolutely precious. I feel like I want to put you in my pocket and take you out when I need a pick-me-up. (Hopefully that wasn’t creepy.) I’m definitely buying 2 or three of those outfits. I’m a mix/matcher so I’m sure I will create something as fab as you have!

  22. Sunita 03/31/2011 at 8:35 pm #

    Thank you, Susan! You’re brilliant and fashionable. What more could anyone ask? 😀

  23. reginah 04/13/2011 at 12:12 pm #

    i totally lov mod style thanx.

Leave a Reply