The Making of “Visceral Style”

Wondering how our new, illustrated stylebook was made? We swung by ModCloth graphic designer and stylebook illustrator Natalie’s desk to find out!

What were the inspirations behind this stylebook?
As one of the ModCloth graphic designers, I’ve always tried to include handmade elements in the layouts I create. I’ve developed an illustration style that I feel represents ModCloth well, and we just went from there! I’ve always been inspired by colors, patterns, and strong line art.

Could you walk us through the process of creating a stylebook like this?
Well, the photography had to be taken first. Then working with the photos, I created line drawings. Some of the clothes were created and cut out separately. Each piece was then scanned in and put together on the computer. The model’s skin, lips and hair were filled with color in Photoshop. The layouts were created, and then were shipped over to Brian, one of our User Experience designers, so he could work his coding magic.

Graphic designer Natalie hard at work!

Did the nature of “Visceral Style” influence the styling of the outfits?
Because the illustrations were taken from photographs in order to stay consistent with the garments, the model was styled in accordance with what would translate well as an illustration as well as an outfit. Details and patterns were important. As well as good hair! The photographer shot the model in a very simple white space layout with a heavy shadow.

Is that your handwriting on the stylebook?
Oh, heck no! If I used my handwriting, you would know, because it’s awful! We hired another artist, Kristine Osbourne, to do the handwriting.

Let’s talk time. How long did it take you and Brian to do all this?
It took me around eight days to make the illustrations, and Brian took three or four days to finish the animations. Hopefully all our hard work paid off, and you all enjoyed the illustrated version of a ModCloth outfit!

Still have more questions for Natalie, or for Brian? Leave a comment below!

About Jenn

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  1. Mandy (Modcloth) 03/17/2010 at 6:16 pm #

    Best stylebook everrrr! Great job Natalie and Brian!!

  2. Angela 03/17/2010 at 6:22 pm #

    I’m with Mandy. This is my favorite Stylebook yet!

  3. Grace 03/17/2010 at 7:35 pm #

    This stylebook was fantastic! :]

  4. Natalie 03/17/2010 at 10:08 pm #

    I reaaaally reaaaally loved this stylebook, in case you couldn’t tell by my unnecessary vowels. 😀

  5. Aire (ModCloth) 03/18/2010 at 10:15 am #

    This stylebook was truly legendary!! Awesome job to everyone that worked on it!!!

  6. Katie 03/18/2010 at 10:28 am #

    Really, really cool you guys! Great job. I love how artistic it all is.

  7. Joseph (ModCloth) 03/18/2010 at 12:48 pm #

    Awesome job Brian and Natalie!!

  8. natalia 03/18/2010 at 2:57 pm #

    really loved this stylebook. it was a really fantastic way to showcase the new items!!

  9. Richard (ModCloth) 03/18/2010 at 4:10 pm #

    This is one hot stylebook! Good work, everyone!

  10. Chels 03/18/2010 at 5:24 pm #

    wow… i thought that was done digitaly…

    very impressed!!!!

  11. Naomi 03/18/2010 at 6:39 pm #

    Highlight of everyday at work is checking the new additions on Modcloth and dreaming I win the lottery and buy EVERYTHING.. haha. I loved the stylebook, really gorgeous arty style, made me smile to look through it 🙂 Great job! x

  12. Rachel Red Lips 03/18/2010 at 9:29 pm #

    i’m so glad ya’ll created a how it’s made post for this! i was so intrigued when i saw these illustrations, they’re fabulous. she did a wonderful job!

  13. chelsea 03/18/2010 at 9:50 pm #

    great stylebook! and i love love love the model’s hair 🙂

  14. diana 03/19/2010 at 5:34 am #

    i absolutely love it! 🙂

  15. kristine 03/19/2010 at 2:59 pm #

    nice work natalie!

  16. Jkoorstra 03/19/2010 at 4:08 pm #

    I just love this work on your website. I was looking at it yesterday, and was talking to my hubby about it last night. Love, love, love it!!!

  17. steph 03/20/2010 at 4:41 pm #

    it’s super pretty! plus…I really want the haircut in the illustrations now! the cartoon model is sooo cute!

  18. Wendy Frederick 04/15/2010 at 6:57 pm #

    Beautiful work!

  19. Sarah and Family 07/04/2010 at 8:21 pm #

    Natalie, this was great!! more, more!

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