Welcome to January: The Power of Color, Vintage, & Travel

Susan Gregg Koger, ModCloth

Happy New Year!

As we were planning our creative campaign for this January, we began by thinking about the basics. We started with color. You’ll be seeing what arose from this over the next few weeks, but first, I thought I’d take a cue from some of my favorite bloggers and share a list of the small, simple things in my life recently that I’m grateful for – the things that inspire me. All the images below are from my Instagram, so feel free to follow me for more peeks into my everyday.

Susan's Inspiration, Mint!

As much as I love wearing true vintage clothing, I am so grateful to live in the here and now. Can you imagine the time investment and pressure of typing something like a blog post on a typewriter? I truly love the modern technology that enables my life, although I do wish modern electronics manufacturers would take a cue from the wonderful color palettes of the ‘60s.

Line-Break-mint (1)

Susan's Inspiration, Coral

I’ve always found myself drawn to oversaturated, joyful colors and this has recently led to an obsession with fake fabric flowers. There’s just something so fun and fresh about them, particularly when they’re in unnaturally bright colors like this bunch I saw at a store in Amsterdam.


Susan's Inspiration, ModCloth

I travel – a lot, and even though it can be tiring and, in times of inclement weather and long delays, downright annoying, I am so grateful to have a career that allows me to see the world. Between our offices in San Francisco, Los Angeles, and Pittsburgh, plus various tradeshows, and traveling for fun, I’m on a plane almost every week. I’m inspired by the act of travel itself. There’s something special about being in transit, and, not to sound corny, but it gives you time to reflect on where you’re coming from and to dream about where you’re going. It also still amazes me to look out of an airplane window and see incredible cloudscapes and colors of the passing world below.

Screen Shot 2012-12-27 at 3.14.18 PM

Susan's Inspiration, Pink!

My love of vintage fashion is the reason why ModCloth exists, and I’m continually inspired by the beauty and history of vintage pieces. This pink dress from a vintage fair in Berlin caught my eye – it looks like a dream!


It really is amazing how powerful color is – how it can tell a story, transform your mood, and literally brighten up your day. This month, I’ll be spending some time in Argentina, attending the first tradeshows of the year in Berlin and Paris, so follow along by keeping an eye on my Instagram to see what’s inspiring me in real-time. See you next month!

Susan, Founder & Chief Creative Officer of ModCloth


About Susan

Susan's all-time favorite things include pugs, eating outdoors, and absurd mushroom-themed housewares. Her current obsessions include nail polish, wedges, and anything high-waisted. Her ultimate style icon is her grandma, and she's one of the founders of ModCloth!

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  1. ettututu 01/01/2013 at 11:31 am #

    I love this! Great photos (drooling over that dress) and I’m happy to see you guys embracing fun colours. I can’t wait to see what else you guys come up with!


  2. Michelle 01/03/2013 at 1:55 pm #

    Looking at the photo of the wingtips and light green socks, then the comment of living in modern times got me reflecting. I was thinking about knitting some socks this year. I’m stunned by how much time it takes to make things by hand. I’ve not made socks yet, but based on what I have made, I estimate one pair will take 15-20 hours or more.

    I’m glad we live in an era that things that were once a chore, or a necessity are now a hobby to be enjoyed.

    Because I knit and crochet, I enjoy color combinations of all kinds. This will be an exciting year to see what comes through the shop!

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