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Vintage Sexism: ‘Hair’ Comes Stubble!

Images via Gallery of Graphic Design

It’s almost summertime – the season for sunshine, swimsuits, and stubble. When the weather gets hotter, the skirts and sleeves get shorter, and the pressure is on to keep the hair off of our …

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Vintage Sexism: The Data Game

Images via Bored Panda.

Versatile! Dependable! Compatible! Maybe even sexy? Well, judging from the lucky fellow in the second advertisement, it sure looks like computers can transmit some serious sexual magnetism. When I was searching for subject matter for …

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Vintage Sexism: The Way to a Man's Heart

Image via TJS

When Alice’s husband gets bored with her, and his gaze starts to wander over to “pink and white” Betty Thorton, Alice will know exactly how to win him back, thanks to Brer Rabbit Real Plantation Molasses. All …

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Vintage Sexism: Who Wears the Pants? Edition

Images: Found in Mom’s Basement (left), Found in Mom’s Basement

In previous Vintage Sexism posts, we’ve looked at some of the ways women are portrayed as objects of a “male gaze” in advertisements for everything from acne medication to deodorant

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Vintage Sexism: Cheer Up! Edition

Image: Flickr user SA_Steve

Ever have one of those days when someone tells you to “cheer up,” or “smile,” when it’s the last thing you feel like doing? Or, worse, when people say, “Wow! You look exhausted!”?

After speaking with …

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So Fresh and So Clean: Acne Edition

Image: Flickr user SA_Steve

I can’t say I know anyone who embraces acne. But if you are an already-self-conscious adolescent (or a young adult with the more-than-occasional breakout), these ads can seem unnecessarily cruel. The above ad is disguised as …

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Vintage Sexism: Single Ladies Edition

Image: The Sister Project

What do Dorothy, age 25, Beth, age 22, and Hildegarde, age 27, all have in common? Besides possessing “natural charm” and the ability to “dress well, talk well, and dance well,” it is, quite simply, the …

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Woman, Make Me a Sammich

Last weekend, I was out with some friends when I was approached by a guy in his late twenties. We started chatting, and came to a point in the conversation when I felt it appropriate to drop the …

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Vintage Sexism: Body Odor Edition

Let’s face it: women are human beings. Humans have glands. Glands secrete sweat. Therefore, women sweat. It comes as little surprise, then, that so much of the advertising for deodorant …

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The Bare Truth: Women’s Bodies in Ads for Men

In past Vintage Sexism posts, we’ve examined ways ads and commercials target women to sell everything from coffee to kitchen appliances to laundry detergent. Lately, though, I can’t help …

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