A Lovely Lineup: ModCloth’s Exclusive Collection with A Beautiful Mess

We’re thrilled to announce our first-ever blogger-designed clothing line featuring the work of fellow vintage enthusiast Elsie Larson of A Beautiful Mess! This 10-piece collection, built with bits of playful flair from dots to gingham, is inspired by the things she loves, tunes she listens to, and, of course, her own retro-rich aesthetic.

Check out her initial sketches and moodboard below, which includes special designer commentary by Elsie, and make sure to follow our A Beautiful Mess for ModCloth board on Pinterest to peek her guest pins for even more behind-the-scenes fun! Take it away, Elsie!

“During the initial stages of design, I was inspired by folk music, denim and chambray, and cowgirl vibes,” says Elsie. “I wanted the collection to be playful and wearable to a bonfire or autumn wedding. I designed pieces that I really wanted to wear, and I had fun imagining quirky details to include!”

“My moodboard is full of things that remind me of autumn, and I drew inspiration from a few of my past collections and vintage designs. Choosing fabrics was one of my favorite parts! I feel in love with the ones used in this collection.”

“This is just a silly photo of me with a cactus in my studio. I’ve been surrounding myself with folky decorations and listening to plenty of Neil Young, Camera Obscura, Jenny Lewis,  and Roy Orbison.”

“I love styling my clothing designs. Choosing the pieces that are going to work with each dress is almost as much fun as designing the dress. I thought red tights would be so cute with the gingham dress I’m sketching above.”

“Sketching is one of my passions. I have books full of dress designs and it was fun to collaborate with ModCloth to bring some of them to life!”

The line launches officially in early October, but you can sign up for notifications now. Click here to browse Elsie’s items!


About Laura

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  1. Avatar
    kirsten 09/04/2012 at 11:14 am #

    So happy to see this! I love Elsie’s style, can’t wait to shop the collection!

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    Elizabeth 09/04/2012 at 12:42 pm #

    I am so excited! I am a huge fan of Elsie and Red Velvet! She has such an amazing style and is a great inspiration.

    • Avatar
      Laura (ModCloth) 09/04/2012 at 2:44 pm #

      Exactly! She has such a well-defined style that really speaks to what our fans love already. It’s a match-made-in-heaven!

  3. Avatar
    Sarah 09/04/2012 at 12:43 pm #

    The neighborhood dress is adorable and I love the heart pockets on the other dress! Another A+ for Elsie!

    xoxo Sarah

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    Jess Dynarski 09/04/2012 at 12:51 pm #

    So excited for this to be available. Elsie has amazing style! I really love the Stylish Ever Crafter Dress!!

    Jessica’s Wonderland

  5. Avatar
    olive green anna 09/04/2012 at 1:23 pm #

    Fantastic beginning.

    I think this will be a great collaboration! who would have thought. But it only makes sense that Modcloth and Bloggers working together would come together like this! It is exciting.


  6. Avatar
    Luu 09/04/2012 at 4:42 pm #

    I absolutely love the Cape! and the pictures of the designing process are great. I really like Elsie’s blog 🙂

  7. Avatar
    Wil Harris 09/04/2012 at 5:04 pm #

    Love this collection, it’s simplicity at its best. With this collection, you can easily dress it up or down and add color. Beautiful job!

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      Laura (ModCloth) 09/05/2012 at 10:36 am #

      Agreed, Wil! I think one of the most exciting parts will be seeing how our girls end up styling the items!

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    Patricia Ortiz 09/04/2012 at 5:21 pm #

    I love reading A Beautiful Mess, and Elsie’s style! Her designs are beautiful.

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    Rachael B 09/04/2012 at 5:21 pm #

    I’ve already picked out my favourtie piece, the Cape! Cant’ wait to buy it!!

  10. Avatar
    Michelle Clement 09/04/2012 at 6:34 pm #

    Oh man, this is crazy exciting!! 🙂

  11. Avatar
    L 09/04/2012 at 7:07 pm #

    Yay! I’m so excited for this. I can’t wait to be wearing her designs in this spring.
    Laura xo

  12. Avatar
    anda 09/04/2012 at 10:17 pm #

    Please tell me that Won’t You Be My Neighborhood? Dress has some stretch 🙂

  13. Avatar
    Eliza 09/05/2012 at 5:10 am #

    I love love love Elsie Larson! Her blog has long been my favorite and my inspiration. I can always count on her to cheer me up after a hard day. This is a match made in heaven!

  14. Avatar
    clapyourhandssaymera 09/07/2012 at 5:48 pm #

    Why is Elsie so perfect?? >:|

  15. Avatar
    Natalie w/TheEnchantingLife.com 09/08/2012 at 2:59 pm #

    Love those heart pockets!

  16. Avatar
    Val 09/08/2012 at 3:08 pm #

    Lovelyyy! 😀

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