You x ModCloth: Our Founder, Susan Introduces Our New Label

Introducing Our First-Ever Namesake LineHi everyone,

This is a momentous day at ModCloth! Not only are we officially opening the doors of our temporary Fit Shop in San Francisco to the public, but also, for the first time ever, we are releasing our namesake label collection. Inspired by you and designed by our team with lots of love and attention to detail, these pieces are the result of years of amazing feedback you’ve shared with us. I’m so excited to share our work with all of you today!

Quality fabrics, silky linings, a full range of sizes, perfectly placed pockets — we pulled out all the stops to make these pieces truly great. I hope they’ll become your new favorites and wardrobe staples for years to come.

I am so proud of this collection, and so grateful for the support you’ve shown us over the years at ModCloth. None of this would be possible without you! So please, keep the feedback coming. Let us know what you love, and what we could do better. I can’t wait to see how you’ll make the collection your own.

Susan_sig (1)


Introducing ModCloth


Introducing ModCloth, our first-ever namesake label, inspired by none other than you — our fantastically fashionable community. In designing this line of versatile tops, bottoms, cardigans, coats, and of course, beautiful dresses, we looked to your feedback to determine all the must-have details (say hello to pockets and luxe linings!). We also got inspired by poring over Style Gallery trends — looks you and your fellow fashion-lovers really wear and love — and did three times the typical amount of fittings to ensure a fabulous, consistent fit.

The result? Thoughtfully made clothing in head-turning silhouettes and exclusive prints, with the features and details you most adore, available in a full range of sizes.

Biking Through Brussels Dress in Bloom $99.99
Intern of Fate Skirt in Navy $69.99
Teacher's Petal Top in Yellow $44.99
East Coast Tour Coat in Paprika $99.99


It’s ModCloth like you’ve never worn it before. Explore our collection of brand new, exclusive styles to smile about!


About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

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  1. Brittney G. 07/30/2015 at 10:49 am #

    I’m so excited! Congratulations on this wonderful debut!

    Yeah, I’m gonna need that cute yellow top! 😉

  2. Krista 07/30/2015 at 11:40 am #

    I was so excited until I saw that all the clothes are imported! Sad face! Because I don’t know what country the clothes are from, I can’t be sure the clothes are made in a country without child labor, etc.

    • Char 08/01/2015 at 3:25 pm #

      Thank you, Krista! I was trying to find that information. I feel a need to ensure my money meets the needs of my heart.

  3. Arden 07/30/2015 at 5:30 pm #

    loved it until i saw the prices!! the cheapest item is $40!!! 🙁 i’ll still go to the fit shop but the prices are very disappointing.

  4. SaraLily 07/31/2015 at 6:17 am #

    SO EXCITING! I love the petal top in yellow! So cute!!! Now, can you bring the fit shop to Massachusetts please so I can live in my fantasy for a day??? 😉

  5. Halena 07/31/2015 at 1:15 pm #

    I second the above comment about where the clothes are made- cute line, but I need to know these clothes were made ethically before I will ever purchase!

  6. StarMXD 08/03/2015 at 6:52 am #

    How very exciting!! To basically have your own brand is amazing and I can wait to see what cute and functional items stem from it!! Cheers!!!

  7. tosha 08/11/2015 at 1:59 pm #

    Hello! How are you today? My name is Tosha, I am a photographer (, and I ADORE a few of your items that I think would go perfect with my editorial fashion shoot I am trying to put together, and was wondering if you would be willing to loan them to me for the shoot? This is my mood board I have created to go along with the shoot to give you a better idea: The shoot is to take place August 29th, 2015 in Casper, Wyoming. Your items will be returned to you August 31st, 2015 via Fedex signature required. I look forward to hearing from you, and have a phenomenal day!

    Tosha Blackburn

    • ModNatalie 08/12/2015 at 8:20 am #

      Hi, Tosha!

      Please reach out to with your inquiry, and they’ll get back to you right away. 🙂


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