A Beautiful Mess for ModCloth: Elsie Explains it All

Looking for a few fabulous layering pieces to get you through fall like a star? Well, look no further! Our 10-piece collection of blogger-designed pieces will be just what you need to stylishly succeed! Elsie Larson of loved lifestyle blog A Beautiful Mess has been busy as a bee perfecting each and every item in anticipation of the collection’s official launch on October 5th. She made time for us, though, for this exclusive interview. Read on for all the behind-the-scenes deets!

Did you ever picture yourself working in a field as fabulous as this?
As a kid, I always said I wanted to be an artist. My mom is a painter and she taught me to love art at an early age. I fell in love with vintage clothing in high school. I used to sketch my own dresses and I started sewing (and altering) some of my own clothes. I feel very lucky to design for a living. My career has enabled me to design a lot of different things, and dresses are one of my favorites!

Above: Pre-photoshoot prep included steaming (by blogger friend Kinsey), snacks, and props! 

You’re also shooting Shop Our Outfits looks featuring the A Beautiful Mess for ModCloth pieces for us. How did you choose your models?
All of my models are girls who work on my blog. We work together weekly, and I was so happy they wanted to be in photos and the lookbook video, too (coming soon)!

What have you learned during the design process so far? Has everything gone as planned?
Collections always evolve throughout the design process. What a lot of people don’t know is how tough the fabric-sourcing stage can be! A few of the pieces in this collection turned out exactly like the original sketches and a few of them were “born” after we had already selected all of the fabrics. This season, I learned a lot of about designing pieces that are good for layering! That was one of my goals because it’s such a perfect season to dress in layers.

Quick – your collection as a song! What would it be?
Neil Young’s “Harvest Moon”! I love that song– it’s so romantic and nostalgic!

What part of this collection’s launch excites you most? 
It’s hard to pick a favorite. I love the way the dresses turned out because they are all easy to wear, and that’s so important! I am really excited to layer the Punctuation Rock Top all autumn, and I can’t wait to wear the capelet when the weather turns a little cooler! Also, creating the lookbook video was one of the most fulfilling creative projects! I am so excited to share it when the collection launches!

Would you describe this as one of your biggest accomplishments to date?
Sure! I’m really passionate about designing clothing and it was amazing to collaborate with ModCloth. I’m so happy with how it turned out. Working on items being produced on a large scale was scary at first, but when I got them in the mail the quality was amazing. I’m so thrilled!

Thanks, Elsie! We can’t wait!

The A Beautiful Mess for ModCloth collection will launch officially on October 5th. Visit us then to view the video Elsie created exclusively for us!


About Laura

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  1. Avatar
    Eliza 09/29/2012 at 8:42 am #

    Love her bunches. She just might be my favorite blogger yet. But Skunkboy and Pugly Pixel get a close tie. 🙂

    • Avatar
      Laura (ModCloth) 09/29/2012 at 1:15 pm #

      We’re definitely thrilled to be working with her on this, Eliza – glad to hear you adore her, too!

  2. Avatar
    Leslie 09/30/2012 at 11:24 pm #

    I can’t wait for the 5th! And how convenient this collection is coming out on payday…

  3. Avatar
    Autumn 01/08/2013 at 5:21 pm #

    I saw that you guys brought back one of the dresses from this collection today. Is it a possibility that the dress with heart pockets might be coming back as well?

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