Isha Webb may have started as a bridal designer, but this San Diego talent clearly has a knack for essential summer gear, too. We’re thrilled to introduce you to Cherries Swimwear, a flirtatious line of handmade pieces that flatter curves, leaving not a single vintage-inspired detail spared. We interviewed Isha to find out how her Etsy shop turned into a booming business.
Can you tell us a bit about how ModCloth started carrying your line?
One day last summer, I was browsing your site and came across the contact information for your buying team. I remember thinking about how cool it would be to sell my swimwear on ModCloth — even if it was a far shot — so I emailed about my vintage swim line. A few months later, my most popular one piece was up on site!
This was incredible because previously, I’d sold my stuff on the beaches of San Diego and via my small Etsy shop. Being able to reach this many more gals is such an exciting experience, and I’m so grateful to have the wonderful opportunity.
Isha’s SoCal workspace has everything she needs to succeed in the swimwear business!
Do you find swimwear very different than daywear fashion design?
Yes! They are like night and day. I design and craft all my suits by hand, with real women in mind, and those curves require precision with fit, even more so than daywear. A teeny seam or dart can make or break a piece, and all the little details matter, since you need to watch out for sagging. I’m always surprised when I’m developing sample styles and end up spending an entire day perfecting a simple bikini top!
The images above have all inspired your designs for Cherries Swimwear. How so?
I love the red two-piece because of the use of Latex yarn and the bold, racy color. That image really inspired the latest collection I’m working on. Plus, the lacing is downright hot! The top right image is in there because I’m crazy about everything Betty Grable! I love her high-waist bottoms and bra top. I mean, whats not to love? This silhouette is so flattering on so many body types, it’s a definite must for summer. Lastly, the 1950’s Charmis suit on the bottom right inspired the She and Swim One Piece. I love the deep heart shape, but wanted to make a more practical version for the modern gal by adding straps and using a higher leg line with a heart graphic.
Why do you think women are craving vintage-inspired swimwear instead of the modern looks of today?
I think they’re gravitating toward vintage styles because they’re super flattering! When you feel good, you look good, and can have fun in the sun without worrying about “wardrobe malfunctions” or feeling like you have to suck it all in. There’s also a certain glamour to vintage looks that modern styles just can’t compete with!