Dainty June

[The designers behind Dainty June are: Erica Daking, Jen Johnson, and Jennifer Daking]

Dainty June is a group of friends who have combined forces to create a new line, and we’re one of the few stores carrying their first season! It’s colorful, cheerful and perfect for summer.

Read about the girls’ inspirations from childhood and how Dainty June came to be:

ModCloth: We love the new line and its rainbow theme for summer. What was your inspiration for it?
Erica & Jen Daking: We were inspired by our own clothes growing up in the 80s.  Our mom had a children’s clothing store called “Fancy Frocks & Silly Socks” for a bit, and she carried some amazing things.  To this day, we love a lot of the same colorful imagery that I think we were supposed to outgrow.

Jen Johnson: I was also inspired by classic retro silhouettes and colors of my childhood, but being more 70s for me… haha.  I  loved playing with all the colors of the rainbow for this first collection. Launching Dainty June with a rainbow theme is perfect match for what we all need, bright and cheery times ahead!  We couldn’t escape the constant ringing of the Rolling stones song “She’s Like a Rainbow” in our heads through the creative process.

MC: I also read that the name ‘Dainty June’ and all this season’s names are taken from the musical Gypsy. Can you tell us how & why you chose this musical?
Erica & Jen: Gypsy is one of our favorite musicals ever.  We grew up in a very musical household, and used to sing the songs from Gypsy all the time.  Actually, we still do. I guess it’s another thing from our childhood we never outgrew.  We named each design from our first line after characters from the film, the actors who played them, or lyrics from the songs.  If you haven’t seen Gypsy we highly recommend it!

MC: How did you ladies first meet?
Erica: I met Jen Johnson in 1999 when we played music together.  I was 18 at the time, had moved from NY to CA for the band, and she hired both me and my sister to work for her at e.c. star.  The three of us have spent a lot of time together over the past 10 years.

Jen Johnson: I met Jen Daking on a trip to New York with Erica.  Jen and I had our first adventure together looking for Tyrone, her lost kitty.

MC: How long have you all been planning/dreaming about Dainty June?
Erica: We’d all been dreaming about something like this for a long time. We have all learned a lot over the years and wanted to put all that knowledge and creativity towards something fresh and new.  We combined our ideas and efforts to make what is now Dainty June.

[from left: the Wesleyan Blouse in French Class, Wesleyan Blouse in History Class, and Over the Rainbow Jumper]

MC: Do all three of you design and work on the business side as well?
Erica: Yes, the three of us do a lot of everything. It’s all a group effort.  We each bring our strengths and works out quite well between us.

MC: Tell us about a day in your life.
Erica: I make the coffee, we tend to the doggies, and then we get to answering e-mail inquiries and ship the All-Mighty orders.  I shamefully read Twilight blogs and design sponge until my mug is empty.  We’re still in the beginning stages, so we’re still getting our routine down.  At some point our stomachs grumble, and I make us lunch and then it’s back to work!  Work usually entails one of us running around Downtown Los Angeles, ordering notions, checking on our production, making new patterns, someone back here packing and invoicing back at the office, and someone doing anything else that comes up!  We don’t really have set hours, so if a dress is finished at 7pm, that’s when we go get it. We all have our own side projects; I play music, and my sister Jen Daking is a make-up artist which means we work extra long some days just to make time to get it all done. Jen Johnson also plays music and works as a wardrobe stylist, too.

MC: Do you have any advice for girls who are interested in entering the fashion industry?
Erica: Work or intern for a small clothing line. It’s the best way to learn how it’s done from every angle.

Jen Johnson: Then go work for a huge company, so you see both sides of the spectrum. Try getting a job with someone who you look up to, someone who inspires you.

MC: What is Mighty’s job title? (note to readers: Mighty is Jen & Erica’s Boston Terrier who inspired their other line.)
Erica: Every now and then he likes to check on us.  He walks into the office, looks around the room, farts, and then leaves.  What would that job title be? Supervisor, I guess. Stinky, our other Boston, tries to scare away the mailman or UPS guy.  Both dogs are very helpful.

MC: Tell us about your personal style.
Erica: We’re pretty like-minded when it comes to fashion likes and dislikes.  We all wear classic designs, nothing too trendy.  Today we’re all wearing jeans and t-shirts but we all love cute dresses, vintage inspired jackets, good prints, lots of little details and feminine pretty things.  If we wore the same size, we could share a closet.

MC: What’s next for Dainty June?
Erica:  We’re designing a new line that we’re really excited about.  We just got started with the business so everything is exciting right now.  We want to get our name out there and invite as many people into our world as possible.

MC: Anything else?
We’d like to thank stores like ModCloth and all of our customers for supporting us.  We love what we do, and you make it possible.  You are the best!

We have also joined the rest of the world on Twitter now, so you can follow us there http://twitter.com/daintyjune
You can also find us on Facebook, Flickr, and of course our site www.daintyjune.com

About ModCloth

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  1. Amanda 06/30/2009 at 11:40 am #

    Cute designs. These certianly don’t look like they will fit women with breasts though. That is the trouble with fashion these days. If you’re larger than a b-cup, it’s not going to fit. 🙁

  2. Toni 06/30/2009 at 12:37 pm #

    I think when you referred to the educated women at Wesleyan (the Wesleyan Blouse), you might have meant Wellesley College. Wesleyan is co-ed, while Wellesley has always been all-girls. I’m sure the students at either institution would have loved to wear the blouse; it’s very cute.

  3. Joanna 06/30/2009 at 1:21 pm #

    I just visited the Dainty June website and fell in love with the Little Fish dress. I poked around and googled and it said it was available on modcloth and red dress shoppe, but I didn’t see it on either site. Is it all sold out perhaps?

  4. Rachael 06/30/2009 at 2:08 pm #

    I agree with Amanda. There are no button up shirts for busty ladies. These cute designs are no exception. I think youthful clothes that reflect the twelve year old spirit are really fabulous. However, it looks like these designs are aimed for adults…who have breasts.

  5. Vivian 06/30/2009 at 2:54 pm #

    A and B cups are still considered breasts…just not huge breasts.

  6. Wallflower 06/30/2009 at 4:01 pm #

    The concept of this collection seems to be very simple. A base colour with a series of rainbow colour buttons. Simple, and cute. As for the statement above, wouldn’t that depend on the size? Although I do somewhat agree…
    I also think this model should wear a bra with seams in the middle or a balconette bra, because you can see through the clothing. It would be much more classy.

  7. Run Jane Run 06/30/2009 at 5:25 pm #

    Wow. This is my dream job!

  8. Marilyn 06/30/2009 at 6:24 pm #

    Love it!

  9. danielle 06/30/2009 at 9:34 pm #

    i’ve been a fan of mighty for quite some time and can’t wait to see more of dainty june!

  10. Jess 07/01/2009 at 5:54 am #

    True that Amanda. Those shirts are super cute but my boobs would eat them…

  11. Kelly Wren 07/01/2009 at 10:01 am #

    Ditto to both!

  12. theclothingmenu 07/01/2009 at 4:11 pm #

    yay! i like dainty june and their rainbow theme too!

  13. Nina 07/02/2009 at 2:52 am #

    I love the clothing but for once I wish designers from small private groups would consider designing for girls who are overweight (not everyone chooses to be overweight, some people are genuinely sick and I dont think they should be punished fashion-wise for it). The clothing is gorgeous and if even just a few pieces were made for larger women, they’d be eaten up right away. Most heavyset women are dying to find gorgeous clothing that fits them and would be willing to spend quite a bit for it (although with this economy it’d be nice if companies were a bit budget concious <3 )

    Overall rating: A++ (it would have been 3 plus signs if only for the size issue)

  14. Amanda 07/02/2009 at 9:35 am #

    Vivian: I apologise for inadvertently saying that A and B cups are not breasts. They most certainly are, but I was just trying to make the point that when clothing companies make larger sizes, they often keep the breast or chest size roughly the same as the smaller sizes. I was clothing shopping over the weekend and was getting rather upset at the fact that I fit nicely into the clothing, but my breasts just looked obscene because size “large” did not scale the chest size with the rest of the measurements of the garment. I compared the breast area of the same garment in different sizes and they did not change much at all. I’m finding this to be very common these days, and I am wondering if it is laziness of the designers.

  15. Jennifer 07/02/2009 at 1:17 pm #

    Hello!! Thank you so much for your compliments!

    Amanda, Kelly, Rachael & Jess, I just wanted to mention, being that I have D’s, that I can fit into everything in our line, except that green top up there! You can’t please everyone all of the time, and you are right, that top will look great on girls with A’s or B’s. Everything else, however, has a fair amount of stretch in it, and will accommodate most breasts ; )

    Joanna, I don’t think it’s sold out yet, I just think some sites take a little longer putting new product up! The Little Fish is one of my favorites!

    Toni, We actually gave all of the products names from Gypsy, so that green top up there is what we call the Mazeppa, after Miss Mazeppa, so I don’t know which school they meant!! Modcloth always makes up cute names for the products though!

    Nina, I could explain why we don’t make sizes larger than 12 for the time being, but I fear you would find the answer unsatisfactory, as mostly it has to do with being a small company with not a lot of money. I apologize.


  16. becca boo 07/10/2009 at 5:13 pm #

    Hello adorable! I’m so happy to see rainbows!

  17. Elle 08/06/2009 at 8:50 am #

    This is great stuff I really like it, is there any way I can work for you guys? I am designer myself!

  18. Amber 08/06/2009 at 10:36 am #

    I like this collection, you know it is much more costly to make plus size clothing, that doesn’t mean it shouldn’t be made, it just means that it is much harder to manufacture or make yourself and mass produce. Plus size women have a market too, and so do women with big chests. I am very small and I have a very very hard time finding clothes because I’m small, even more so than many of my friends because they are curvier and taller. So I like this collection for once I want to be catered to for being small.

  19. Mackeran 10/29/2009 at 11:13 am #

    I really like your blog and i respect your work. I’ll be a frequent visitor.

  20. kvadrocikl 06/21/2010 at 3:55 am #

    You already got some great responses…

  21. internet radio 12/17/2010 at 10:05 pm #

    How much money is required to go through customs when traveling to Canada from the US?

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