It’s no secret that we here at ModCloth have a soft spot for New-York based designer Lauren Moffatt. Her collections, which are decidedly feminine, always feature a range of pieces that are both print-focused and high-quality — a killer combo if you ask us. And while Moffatt certainly isn’t new blood to the fashion landscape — she launched her eponymous label back in 2000 — this month marks the East Coaster’s first foray into the plus-size market. And here’s the fun part: We were lucky enough to snag her first design. Yes, Moffatt’s first plus-sized piece is currently on ModCloth.com (scroll up, that’s it!).
We caught up with the budding creative to get a bit of background on the dress, as well as the scoop on her coveted spring line. Check out what she had to say:
Your Spring 2014 collection is rich in light pastels and fun, oceanside-y prints, do you just love the seaside?
I love going to the beach as soon as East Coast weather permits, and this was a collection of all things summer and beachy. The inspiration came from what summer means to me, easy, casual, comfortable dressing.
Why did you want to do a plus-sized dress for ModCloth?
I want our pieces to be enjoyed by anyone who likes them, so to have a such a wide size range available is fabulous. I am so excited to have this particular dress available in plus size as it’s such a flattering silhouette, in a really wearable print. ModCloth has a great range in the market and to be able to be a part of the new plus-size category was an opportunity for us to venture into a new category.
Tell me more about the piece — where do you see the girl going in it?
I see her with her sleeves rolled up, wearing it as a casual day dress and running errands around town — it’s what really makes this style so special. It can look quite carefree and undone or a bit more put together depending on the styling. It’s just super versatile. I love to see real girls wearing our stuff around town.
Let’s transition to your own personal shopping trends — what are you on the hunt for this season?
I’m on the lookout for the perfect vintage Levi’s right now. I love a classic jean and can’t seem to find in the market what I’m looking for.