To complement the adorable interior photography for the Right at Home stylebook, our creative coterie jumped at the chance to start shaking things up! The goal was to transform each carefully composed scene into a moving .GIF file that conveys its living loveliness.
Created in the 80s as a whole new style of graphics file, the GIF (read, “giff”) is ubiquitous across the web- inspiring laughs with endless-looping clips, which often contain reminders of pop culture past, epic fails, and an array of adorable, comical animals! Our first step into the world of 256 shades that shift took a more simple approach, allowing just one element in each sweet scene to breath some vitality into the vignette.
Have you created your very own viral snippet or do you simply admire them online? Tell us which of these animated flats strike your fancy or give a friend a ‘.GIF-t’ by sharing one with them on Facebook, Twitter, or Tumblr. You’ll brighten their day in a blink!