Back in June we confirmed that the Nicolette Mason x ModCloth 11-piece collab was a go, and we are super pumped to announce that the line is available to shop now on ModCloth. Fashion happy days are here!
Deciding to work alongside Nicolette was a simple choice for ModCloth — the blogger shares a lot of the same philosophies when it comes to fashion and body diversity, and she prides herself on creating an environment filled with beauty and positivity. “I’ve been a huge fan of Nicolette for a while — I’ve read her blog, and her personal style definitely speaks to me,” ModCloth co-founder Susan Koger says in an interview with the ModCloth blog earlier this year. “We both sort of started as fashion outsiders, but we really loved it and wanted to build that into something that was bigger than us.”
The inspiration behind the collection is The All Girl Gang, which is exactly what it sounds like: clothing that is inclusive and for everyone. Nicolette and Susan met last year and instantly bonded over their echoed viewpoints on the industry’s approach to body diversity. “We share a lot of the same ethos around fashion, and we believe you should use fashion as a form of self-expression,” Nicolette adds during the interview.
From there, the Parsons School of Design grad worked with our in-house private label team to draw up and design a line that would not only showcase her cool, contemporary style, but one that would ensure every style was available for every body. “The most amazing thing about fashion is that it can be such a source of empowerment,” Nicolette adds, excitedly. “No matter what we are insecure about, we can turn it around.”
Check out a video and snaps of Nicolette’s fabulous All Girl Gang below (made up of Gabi Gregg, Christina Topacio, and Dannielle Owens-Reid), as they flaunt pieces from the collection during a photo shoot we took earlier this year, then head on over to ModCloth and shop the collection!