All images via New York Magazine
For the past week, the fashion community has been feverishly ranting about the hot-button trend coined by New York Magazine’s Fiona Duncan: normcore (use the hashtag or don’t use the hashtag, the choice is yours). In its most condensed state, normcore fashion is a movement, where hip, in-the-know fashion kids are intentionally dressing pedestrian (example above). Rather than copping that hard-to-get Moschino bag that looks like a trough of french fries, they’re wearing stonewashed jeans and shower sandals. Maybe even with socks. You get the gist.
While the emergence of “mall clothes” might seem like nothing more than a nod to the ‘90s, it’s not. Jeremy Lewis, a freelance stylist and fashion writer, told New York Magazine that normcore was “one facet of a growing anti-fashion sentiment.” He continues to describe the look: “I’m getting cues from people like Steve Jobs and Jerry Seinfeld. It’s a very flat look, conspicuously unpretentious, maybe even endearingly awkward.” Did somebody say Jerry Seinfeld? We’re in. Elaine Benes is our spirit animal.
So, normcore is happening (or, depending on your viewpoint, it’s always been happening). And the response is a mixed bag: Some people are offended by it, others think it’s funny and, well, brilliant.
+ Check out some more photos of normcoring below, then take the poll and tell us what you think about this fashion trend.