Fab OOTD Photo Tips from a Social Media Maven

By Jess Cole, Social Media Strategist

As Instagram becomes more and more fashion-focused, the #OOTD (outfit of the day for those unfamiliar) has become something of a mild obsession for many of us. I mean, what better excuse do you have to show off your brand new ModCloth dress, right?! There’s something about snapping that perfect iPhone outfit photo that makes the often overtly-glamorous world of fashion blogging that much more attainable… and it’s super fun to add your pics to the mix! Taking a cue from our latest style story’s fab outfit pics on the streets of LA, let’s talk about some tips ‘n’ tricks to master the art of the #OOTD.

1. Color + Contrast

  • Pick a vibrant backdrop that compliments your look! Maybe it’s a bright yellow wall that contrasts your purple romper, or maybe you’re going monochromatic! It can take some dedication to hunting around your town, but that’s part of the fun, right?
  • No easy access to an Instagram-ready colorful wall? Not a problem. Try getting creative with rooms in your house (natural light is best!) or go for a landscape setting. It’s all about getting creative with your surroundings.

2. Make It Work (With the Equipment You Have)

  • Myth: you need a fancy camera to get the perfect pic. It’s all about lighting and editing! Your phone camera actually has the capability to give you awesome #OOTD results. Check out some of my fave photo-editing apps to play around with making your pics really pop!
  • Grab a friend or go DIY! Having a BFF (or #Instagramhusband) to help with your outfit photos is a huge plus since they can handle the camera — but you can totally take a great pic by propping up your phone and using its self-timer. Just remember to place the camera at waist height.

3. Lighting: It Should Work For You, Not Against You

  • Look for areas where light is even and soft without too much harshness. Overcast days are awesome, because shaded areas outdoors work best!

4. Experiment With Posing

  • It may take a few tries to figure out which poses you’re most comfortable with. Opt for the classic ‘one hand on waist, one hand on A-line dress’ move, or go for a more casual mid-stroll action shot. Sometimes it’s nice to show off a particular outfit detail, like a bold pair of heels or a statement bag. You can look directly at the camera or away. It’s all about how you feel best!

+Are you plotting your next outfit and complementary locale yet? 🙂 Hope these tips inspire your next photo session, and don’t forget to tag #ModCloth on Instagram or share on our Style Gallery too!

About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

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