By Jess Cole, Social Media Strategist
As Instagram becomes more and more fashion-focused, the #OOTD (outfit of the day for those unfamiliar) has become something of a mild obsession for many of us. I mean, what better excuse do you have to show off your brand new ModCloth dress, right?! There’s something about snapping that perfect iPhone outfit photo that makes the often overtly-glamorous world of fashion blogging that much more attainable… and it’s super fun to add your pics to the mix! Taking a cue from our latest style story’s fab outfit pics on the streets of LA, let’s talk about some tips ‘n’ tricks to master the art of the #OOTD.
1. Color + Contrast
- Pick a vibrant backdrop that compliments your look! Maybe it’s a bright yellow wall that contrasts your purple romper, or maybe you’re going monochromatic! It can take some dedication to hunting around your town, but that’s part of the fun, right?
- No easy access to an Instagram-ready colorful wall? Not a problem. Try getting creative with rooms in your house (natural light is best!) or go for a landscape setting. It’s all about getting creative with your surroundings.
2. Make It Work (With the Equipment You Have)
- Myth: you need a fancy camera to get the perfect pic. It’s all about lighting and editing! Your phone camera actually has the capability to give you awesome #OOTD results. Check out some of my fave photo-editing apps to play around with making your pics really pop!
- Grab a friend or go DIY! Having a BFF (or #Instagramhusband) to help with your outfit photos is a huge plus since they can handle the camera — but you can totally take a great pic by propping up your phone and using its self-timer. Just remember to place the camera at waist height.
3. Lighting: It Should Work For You, Not Against You
- Look for areas where light is even and soft without too much harshness. Overcast days are awesome, because shaded areas outdoors work best!
4. Experiment With Posing
- It may take a few tries to figure out which poses you’re most comfortable with. Opt for the classic ‘one hand on waist, one hand on A-line dress’ move, or go for a more casual mid-stroll action shot. Sometimes it’s nice to show off a particular outfit detail, like a bold pair of heels or a statement bag. You can look directly at the camera or away. It’s all about how you feel best!