Best Job Ever: Sarah Dunbar, Vintage Shop Owner


Here at ModCloth, we have a serious love for everything vintage, so we headed over to the sunny side of the Bay to interview Sarah Dunbar, owner of award-winning vintage boutique Pretty Penny, to ask her how she turned her passion for vintage into the Best Job Ever.

We learned how Sarah literally built her business from the ground up, from how she replaced her Oakland, California, storefront’s floor boards by hand, to how she fashioned a community-oriented business model for Pretty Penny.

About Erin

Erin is our resident California girl with a love for everything vintage. She’s the creative force behind and she’s joined the ModCloth blog team to share her passion for vintage-inspired style, cycling adventures, and silly hats!

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  1. MB at Yarn U iPhone app 03/01/2011 at 11:17 am #

    That is a job I would love for the most part…It must be fun to uncover stuff you never expect to find.

  2. Gabby / Gypsy*Diaries 03/01/2011 at 11:35 am #

    She really does have the best job ever!!! 😀 I love those leather boots! 😀

  3. Katie 03/01/2011 at 1:08 pm #

    this is SO incredibly inspiring to me. as a little vintage etsy shop owner, i can relate to many of her sentiments and love of vintage. i hope i can be just as successful one day doing what i love!

  4. grace 03/01/2011 at 1:51 pm #

    Pretty Penny is my favorite vintage shop! I ALWAYS find something amazing there!

  5. Richard (ModCloth) 03/01/2011 at 2:49 pm #

    Wow, now I can’t wait to visit Pretty Penny!

  6. Shanti (ModCloth) 03/01/2011 at 4:07 pm #

    I’ve been wanting to visit this shop for so long! This inspires me to make it sooner than later.

  7. Julie C. (ModCloth) 03/01/2011 at 4:53 pm #

    YES! I love this store and am so glad you guys did this blog! And I’ve met Sarah and she’s a real sweetheart.

  8. Kara 03/01/2011 at 6:02 pm #

    Love this! I feel like your mom, but stand up straight Erin!

  9. Annie (ModCloth) 03/01/2011 at 6:58 pm #

    I love Pretty Penny! Yay, Best Job Ever!

  10. caitlin 03/01/2011 at 8:26 pm #

    oh man- this is tops. sarah’s answer about how she got her job is spot-on. the best opportunities are the ones you make yourself.

  11. Mattie @ Odelma 03/01/2011 at 10:03 pm #

    So, so great and inspirational! Can’t wait for the next Best Job Ever Vid. Keep ’em comin’!

  12. Alicia 03/15/2011 at 8:15 am #

    This was so inspiring. My dream is to open a little brick-and-mortar clothing store of my own, and the thought of taking the plunge is so scary! Sarah makes it seem doable. Thanks to ModCloth and Sarah for sharing this.

  13. Karina 03/25/2011 at 2:27 pm #

    i love the idea of a vintage house party! this really inspired me. i’m going to look for more of your videos now.

  14. The Urban Culture Cave 11/16/2013 at 1:59 pm #

    after being a writer, second dream job!

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