A Message from ModCloth: We Need to Do Better

We’ve learned a lot over these last few days in the wake of George Floyd’s murder. Like actions speak louder than words. We need to listen to voices other than our own. And that our customers are even more compassionate and big-hearted than we could ever imagine. But most importantly, as we’ve taken time to reflect inwards, we’ve learned a most valuable lesson: we need to do better.

Earlier this week, we announced that we would be donating to Black Lives Matter. We want to make it clear, however, that we view this donation as a small first step in a giant battle. As a brand, we have a lot more work to do. It’s no longer acceptable to be passive – we need to be active. 

Starting now and moving forward, we are committed to using our platform to uplift and amplify black voices across our brand. That means featuring more black models on our website. More black content creators and influencers on our social channels. More partnerships with black female-owned brands. We hope that our customers hold us accountable in this promise and will continue to voice their suggestions in how we can do better in this initiative.

This work is far from over. And the ModCloth family is listening, learning, and holding ourselves accountable – starting now.

We Want You to Join Us

As we work towards this goal together, there are actions that we can all take right now that can help fight against racial inequality and injustice. In addition to donating to Black Lives Matter, we encourage all of our customers to utilize the below resources to lend their support to the black community.

Where to Donate

Black Lives Matter

Reclaim the Block

Black Visions Collective



Embrace Race

The Bail Project

Equal Justice Initiative

Where to Sign

Justice for George Floyd on Change.org

#JusticeforFloyd on act.colorofchange.org

Justice for Breonna Taylor on Change.org

NAACP Justice for George Floyd Petition

Justice for Ahmaud Arbery on Change.org

Black Lives Matter Petition to Defund The Police

ACLU Petition to Defund the Police and Invest in Black and Brown Communities

What to Read

How to Be an Antiracist by Ibram X. Kendi

White Rage: The Unspoken Truth of Our Racial Divide by Carol Anderson

The New Jim Crow: Mass Incarceration in the Age of Colorblindness by Michelle Alexander

I Know Why the Caged Bird Sings by Maya Angelou

White Fragility: Why It’s So Hard for White People to Talk About Racism by Robin DiAngelo

Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge

The Fire Next Time by James Baldwin

The Fire This Time: A New Generation Speaks about Race by Jesmyn Ward

What to Watch

13th on Netflix

I Am Not Your Negro on Amazon

Selma on Amazon

Maya Angelou: And Still I Rise on Amazon

The Hate U Give on Hulu

When They See Us on Netflix

Dear White People on Netflix

Fruitvale Station on Amazon

American Son on Netflix

Register to Vote

Register Here

Erica S

About Erica S

A proud plant mom, Erica can be spotted in between trips to the nursery at her local hiking trail, or on the hunt for her next favorite ramen spot. A lifelong lover of live music, you can usually find her singing or humming a tune - most likely a late '90s pop hit.

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