We’ve learned a lot over these last few days in the wake of George Floyd’s murder. Like actions speak louder than words. We need to listen to voices other than our own. And that our customers are even more compassionate and big-hearted than we could ever imagine. But most importantly, as we’ve taken time to reflect inwards, we’ve learned a most valuable lesson: we need to do better.
Earlier this week, we announced that we would be donating to Black Lives Matter. We want to make it clear, however, that we view this donation as a small first step in a giant battle. As a brand, we have a lot more work to do. It’s no longer acceptable to be passive – we need to be active.
Starting now and moving forward, we are committed to using our platform to uplift and amplify black voices across our brand. That means featuring more black models on our website. More black content creators and influencers on our social channels. More partnerships with black female-owned brands. We hope that our customers hold us accountable in this promise and will continue to voice their suggestions in how we can do better in this initiative.
This work is far from over. And the ModCloth family is listening, learning, and holding ourselves accountable – starting now.
We Want You to Join Us
As we work towards this goal together, there are actions that we can all take right now that can help fight against racial inequality and injustice. In addition to donating to Black Lives Matter, we encourage all of our customers to utilize the below resources to lend their support to the black community.