Blogger of the Moment: Calivintage

Erin of Calivintage is like the cool girl in high school you always wanted to be friends with–she emanates chic, laid back sophistication, with her mod haircut and her editorial-esque slouchy pose. Reading her blog makes me yearn for a sunny rooftop of my own. To nab her style, start by checking out her favorite ModCloth picks, or try sporting her namesake dress. And of course, read her interview to get the inside scoop on all things Calivintage.

What is your fashion/styling rule? Any tips for getting your look?
I don’t really have any rules, but I do try to keep things laid back and unfussy.  I usually try to pick only a few trends each season that I really love, but otherwise, I try to stick to classic pieces that I can continue to wear season to season.  As far as getting my look, I just go for a mix of vintage and modern with a few designer pieces thrown in when I can afford it.  Most of my vintage pieces were actually found in local thrift shops, and there isn’t anything special about the shops here!  I just try to keep an open mind while searching rather than going in with a certain piece in mind.  I’m definitely drawn towards neutral colors and pretty details like Peter Pan collars, lace, ruffles, and puff sleeves.

Favorite style icon?
Alexa Chung. Besides having awesome styling, she’s just so charming and pretty.  And, I’m super excited about her recent collaboration with Madewell.

Favorite movie or book?

I’m a huge fan of the French New Wave films of Godard like Pierrot le fou and a Bout de souffle.  I’m also a big fan of Fellini.  Le notti de cabiria is one of my favorites!

I think there’s a bit of a romantic notion about the “California Girl.” Is there a certain je ne sais quoi that goes along with living in Cali? How does it shape your style?
I think that California has a very laid back attitude that comes out in the way we dress here.  Since it isn’t exactly a fashion capital, people aren’t pulling out all the stops while running errands and grocery shopping like they might in a place like NYC, so the styling is a little more subtle and easy.  I think the real romantic part is in the beautiful landscape we have here.  You always have to be prepared with a blanket and some towels for an impromptu picnic or trip to the beach!

What style blogs do you follow?
I probably read more blogs than is healthy!  My current favorite style blogs are The Clothes Horse, The Snail and the Cyclops, and Fashion Forestry.   I also like to read Darling Darling, Hannah and Landon, and Blushing Ambition.

What inspired you to start your own blog?

So, it’s kinda like how Cher took pictures of all her outfits with a Polaroid in Clueless.  I always took a lot of care in the way I dressed, and I wanted to start taking pictures to document my outfits when I liked them.  One day, I stumbled across a few style networking sites and blogs and realized that there was this whole community of people doing just that.  I was inspired to start taking pictures, and before I knew it, I was swept up in the world of style and fashion blogging.

When you’re not blogging, what are your other hobbies?
The blog is definitely the perfect convergence of most of my interests:  I get to style outfits, write, and do web and graphic design!  But besides that, I’m actually quite the outdoorsman.  I love cycling, hiking, and camping.  I’ve done two major bike tours across the entire coast of California, and I’m always scheming new trips, long and short!  Another little known fact about me is that I’m a certified pastry chef and used to be a cake decorator.  While it’s no longer my job, I still enjoy making eclairs on occasion.  They’re my favorite indulgence!

Any tips for girls wanting to start their own fashion blogs?
Having a blog can be a great way to help your style evolve into what you want it to be, and there is a really supportive community out there to help you along the way.  My biggest advice for new bloggers is to go out there, and create your own unique content.  That means embracing your own personal style and aesthetic in your outfits, writing, and layout rather than looking to other blogs for the magic formula.  It’s great to be inspired, but it’s good to remember to be yourself!

And last but not least – if you could have dinner with anyone, living or dead, who would it be and what would you eat?
I’d go out for a beer with Obama.

Plus, don’t forget to check out the Calivintage Dress!

Want to be a Blogger of The Moment? Here’s what you need to do to be eligible:

  • Feature ModCloth items in your outfit photos on your blog.
  • Link to ModCloth whenever you’re wearing a ModCloth item in a photo.
  • Send us an email ( with a link to your post, and don’t forget to post your pictures on the ModCloth Style Exchange!

About Turi

When Turi isn’t blogging, you can find her nose behind a book. But reading isn’t her only pastime. She loves running (cue jogging stroller), taste-testing pizza and burgers, and working on the next great American novel. Her latest homage to all things literary? Her son is named after writer Dashiell Hammett. How apropos.

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October 11, 2018


  1. Avatar
    Brianna 03/24/2010 at 2:20 pm #

    i love her blog. i’ve followed it for a while now and she’s just so dang cute! it’s fun to see how she styles the vintage pieces she finds. her blog and a few choice others are the reason i go out of town on thrift store adventures haha

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    Maria 03/24/2010 at 2:46 pm #

    Erin is amazing. I always getting excited to see what she’s wearing each day!

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    Quincy 03/24/2010 at 4:27 pm #

    She is fabulous!

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    Mary 03/24/2010 at 5:38 pm #

    She’s one of my bookmarked blogs, so a big hell yeah!

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    Meghan 03/24/2010 at 7:46 pm #

    I love Erin. I’m so happy for her, congrats girl!

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    hannah 03/25/2010 at 12:31 am #

    Hurray Erin! <3

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    Kate Morrison 03/25/2010 at 1:45 am #

    I really digg this girl. She just has it going on. So glad you did this interview with her! x

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    lucy 03/25/2010 at 1:58 am #

    She has the coolest hair!

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    Vix 03/25/2010 at 10:45 am #

    Ohhh, she’s so cute!

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    Mousevox Vintage 03/25/2010 at 2:19 pm #

    Excellent blog! One of my personal favorites.

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    Snapshot Fashion 03/25/2010 at 5:00 pm #

    love her. love her site.

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    Lydia 03/25/2010 at 8:01 pm #

    Erin is just as cool, if not cooler in real life! I love love LOVE her blog, so happy to see her as the blogger of the month!

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    Kimberly 04/01/2010 at 2:38 pm #

    I am definitely going to follow her on tumblr! 🙂

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    FS Fashionista 01/31/2014 at 6:44 am #

    She’s cool and gorgeous <3 I love her every blogpost 🙂

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