Blogger of the Moment: Idée Géniale

Meet Mel of Idée Géniale! She’s a French Canadian who now lives in Brooklyn by way of Vancouver, BC. I first met this stylish gal over lunch during New York Fashion Week a year ago, and then again last September when we shot her guest travel post for our blog. She’s always struck me as someone I’d want as a friend–easy to talk to, totally reliable, and of course having awesome style. Her look is definitely reminiscent of Zooey Deschanal, but there’s something all her own about her vintage-loving style. Take a look at her favorite ModCloth pieces, and be the first to buy her namesake romper. Plus, read her interview to get to know this lovely lady.

Who are your style icons? What else inspires your sense of style?
Some of my style icons right now are starlets from the ’40s and ’50s: Betty Grable, Gene Tierney, Jayne Mansfield, kinda of glamorous, a little pin-up. I love the thought of putting a little effort in the way you present yourself.
When I watch Boardwalk Empire or movies set in the ’40s, I get inspired by the ladies expertly coiffed hairstyles and perfectly applied lipstick.

What blogs do you follow?

My schedule right now isn’t exactly blog friendly, but when I do get the chance I definitely check out Here’s Looking at Me Kid, Bleubird Vintage, A Beautiful Mess and Jen Loves Kev.

If you could live in the pages of a book or on the set of a movie, which book or movie would it be? Why?

I’d love to be a character in a Jean-Pierre Jeunet movie. Amélie is by far my favorite, but all of his creations are so whimsical and sometimes unexpected. I’d love to play some offbeat character that is a little crazy in a sweet, fashionable sort of way.

If you were to create a mixtape for thrifting, which bands would you include?

I think I’d want a tape that mixes some oldies with newer bands. I’d include bands like The Shangri-Las and The Shirelles, She & Him, Stars, Arcade Fire, and Neko Case.

Who is your ultimate celebrity crush? If you got the opportunity to meet this person, what would you ask them?

I have a huge girl crush on Carey Mulligan at the moment. I’d love to go shopping and out to lunch with her. She’s seems like such a sweet, down to earth person.

What would the perfect romantic date be for you?
I think anything that involves me not having to plan. A home-cooked, vegan dinner on our building’s rooftop, accompanied by a bottle of wine would be nice.

Besides your blog, you also have a full-time job in the fashion industry. Can you give any advice to girls trying to get jobs in the biz?
Patience, and an open mind are two things that are definitely needed. The fashion industry is tough especially in New York. Starting at the bottom as an intern, receptionist, or customer service is a great way to get your foot in the door, even if you think that you are over-qualified for the job. If you work hard and practice patience, you’ll slowly be able to move up or make great connections to where you want to be.

What’s something most people don’t know about you?

Despite living in the city that never sleeps, I’m such a homebody! I love staying in and knitting or baking or watching a movie. I’ve moved around a lot, but my apartments have always been extra cozy just because I spend so much time there that I make sure that it’s a comfortable space for me.

Do you have any secret dreams for the future?

I’m not sure how secret this is, but I really can’t wait to start a little family of my own. I just moved in with my boyfriend this month so there’s no rush, but I’m really excited to start the “adult” chapter of my life with him.

Don’t forget to check out all of Mel’s favorite picks!

Are there any questions you’re dying for us to ask future Bloggers of the Moment? Post suggestions in a comment below!


About Turi

When Turi isn’t blogging, you can find her nose behind a book. But reading isn’t her only pastime. She loves running (cue jogging stroller), taste-testing pizza and burgers, and working on the next great American novel. Her latest homage to all things literary? Her son is named after writer Dashiell Hammett. How apropos.

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October 11, 2018


  1. Avatar
    Antoinette 03/09/2011 at 2:38 pm #

    how very cute are her clothing choices! = )

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    Robyn 03/09/2011 at 2:50 pm #

    LOVE Mel. Great pick.

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    Maria 03/09/2011 at 3:08 pm #

    YAY!!! Mel is a wonderful blogging friend and has a such amazing taste!


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    Beatrice 03/09/2011 at 3:24 pm #

    Yay for Mel! I love her blog and her fabulous style!

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    veronika 03/09/2011 at 3:32 pm #

    excellent pick! mel is awesome.

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    audrey 03/09/2011 at 3:53 pm #

    yay mel!

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    Charlotte 03/09/2011 at 4:37 pm #

    One of my favourite bloggers- it’s so great to see her featured!!
    Her name-sake romper is absolutely gorgeous too- definitely going on my wish list!!


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    Orchid Grey 03/09/2011 at 5:20 pm #

    yay Mel!

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    brooke 03/09/2011 at 5:39 pm #

    she’s so cute! been lovin her style for awhile.

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    jessica 03/09/2011 at 7:06 pm #

    Nice blogger, but modcloth it kind of feels like you are sticking within a certain circle of bloggers.

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    Cristina 03/09/2011 at 7:11 pm #

    Cute choices! Love the vest!

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    Kaelah Bee 03/09/2011 at 7:16 pm #

    it’s about time Mel was picked! love her!

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    Stacey 03/09/2011 at 7:44 pm #

    way great pick, I love Mel’s blog. & her namesake romper is gorgeous! x

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    Jo 03/09/2011 at 10:05 pm #

    Excellent choice! Her blog is adorable! I’m now following it! Eek! Thanks for the introduction! x

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    Gabby / Gypsy*Diaries 03/10/2011 at 2:09 am #

    It´s always so cool to discover new bloggers through you guys!!! She seems so sweet, definitely checking her out! And OMG I´m truly madly deeply in love with her romper!

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    taylor kitto 03/10/2011 at 2:26 am #

    LOOOOVE the florence vest! might have to get myself one! 😉

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    She is Sara 03/10/2011 at 8:48 pm #

    It’s about damn time! lol loooove mel’s blog!

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    Lydia 03/11/2011 at 2:48 am #

    Such a great pick! You guys have had really really solid girls lately, every month I’m excited to see who’s next!

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    Lara 03/11/2011 at 12:05 pm #

    Excellent Pick! I love Mel. I often browse her outfits on days that I am lost for fashion sense. She is also such a sweetie and has been a blog friend of mine for over a year.

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    Diana 03/12/2011 at 12:13 pm #

    You have such great style!! Adore your looks, and Amelie is my all time fav!

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    Raindrops On Rosy 03/14/2011 at 4:10 pm #

    AAAAADORABLE! Modcloth you guys are awesome! You’re the reason I started blogging I’m new at it but I’m getting the hang of it. And its fun…seriously thanks for the inspiration!

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    Julie Carroll 03/17/2011 at 11:47 am #

    I’ve been following Mel for a while and am constantly enamored with her seemingly effortless steez. I’m excited to check out the other blogs she mentioned–A Beautiful Mess is one of my other favorite inspiration blogs. Fantastic choice!

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    Starr Crow 03/18/2011 at 4:42 pm #

    hooray!! So glad to see Mel as your blogger of the moment. love this girl to pieces.

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    zakiah 03/19/2011 at 2:12 am #

    i think that these clothes are absolutely adorable and i’m only 13!!!!

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    viv @ the eclectic life 03/22/2011 at 3:46 pm #

    thanks for introducing us to this awesome fashion blogger. can’t wait to dive into her wardrobe.

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    taylor kitto 03/23/2011 at 3:00 am #

    She is wonderful! I love her style and the way she mixes things up.

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    Thanh1983 07/22/2011 at 12:16 pm #

    ¿Cómo es que usted no tiene su sitio visible en el formato de móvil? No se puede ver nada en mi netbook.

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