Blogger of the Moment: Niotillfem

Swedish blogger Sandra, of Niotillfem, writes about more than just fashion. She lives and breathes style, and we see it in photos of her at parties, playing Scrabble with friends, and eating a lazy breakfast on a Saturday morning. Even though her blog is mostly in Swedish (there are quick English translations) her color-rich photos transcend language with the stories they tell. Her adorable charm is reminiscent of a blond Amelie. Everything about her style is covetable. You’ll fall in love with Sandra (and her uber-cute boyfriend) as soon as you click on this link to visit her site.

Read on to hear what she has to say about her favorite hobbies (like kissing!) and her advice on how to start a blog. Plus, check out some of her favorite ModCloth picks, and don’t forget to get the first look at her namesake dress!

Any tips for getting your look?
Bows, dresses and a flirt with the fifties!

Favorite style icon?
Catherine Deneuve in Umbrellas of Cherbourg.

Favorite movie?
Le fabuleux destin d’Amélie Poulain

Are there any styling trends that have hit Sweden, that we might not know about in the U.S?
I actually don’t know. With the Internet and all it feels like the same trends hit the streets at the same time. But I’ve had about the same style like forever, so maybe I’m the wrong person to ask…

What style blogs do you follow?
Lots and lots of them! My fave stylish girls are The Cherry Blossom Girl, Underbaraclara, and Vintageportalen.

What inspired you to start your own blog?
I’ve always made scrapbooks, written diaries, and collected things I like. So a blog is a perfect place to combine all these things.

When you’re not blogging, what are your other hobbies?
Kissing, meeting new people and going out.

Any tips for girls wanting to start their own fashion blogs?
Find your own niche, keep your blog design bright and simple, and always believe that you are interesting.

And last but not least – if you could have dinner with anyone, living or dead, who would it be and what would you eat?
I would love to eat pasta carbonara with Louis Garrel, if my boyfriend doesn’t mind…

Plus, don’t for get to check out the Niotillfem Dress!

Want to be a Blogger of The Moment? Here’s what you need to do to be eligible:

  • Feature ModCloth items in your outfit photos on your blog.
  • Link to ModCloth whenever you’re wearing a ModCloth item in a photo.
  • Send us an email ( with a link to your post and don’t forget to post your pictures on the ModCloth Style Exchange!

About Turi

When Turi isn’t blogging, you can find her nose behind a book. But reading isn’t her only pastime. She loves running (cue jogging stroller), taste-testing pizza and burgers, and working on the next great American novel. Her latest homage to all things literary? Her son is named after writer Dashiell Hammett. How apropos.

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How to Style a Party Dress Three Ways
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November 12, 2018
A Pampering Present: DIY Concentrated Bubble Bath
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Easy Makeup for Going Out: Featuring Anna Sui Beauty
October 22, 2018
Haunt Now, Haute Later: Three Scary-Stylish Outfits
October 11, 2018


  1. Avatar
    jodi 12/02/2009 at 2:53 pm #

    glad to see her as the blogger of the moment – i’m a fan…
    her & her boyfriend are so cute!

  2. Avatar
    Richard 12/02/2009 at 2:59 pm #

    Yeah, her boyfriend has hair to be envied. And she’s adorable.

  3. Avatar
    Jenny 12/02/2009 at 4:17 pm #

    I’m glad to see her here, too! She’s absolutely adorable and her blog is such a pleasure.

  4. Avatar
    lexi 12/02/2009 at 5:16 pm #

    just curious, how can you become blogger of the moment??

  5. Avatar
    Turi 12/02/2009 at 6:15 pm #

    Hi Lexi, The information on how to be considered as a blogger of the moment is listed at the end of this post. Thanks!

  6. Avatar
    Elin 12/02/2009 at 7:22 pm #

    kul med lite svenskt här också:)

  7. Avatar
    katrina 12/02/2009 at 10:46 pm #

    i LOVE her blog. she’s got such style, she totally deserves this!

  8. Avatar
    Shelbee 12/02/2009 at 11:46 pm #

    I saw her on lookbook, one of my favs.

  9. Avatar
    Rebecca 12/03/2009 at 7:11 am #

    Oh, Sandra. She’s adorable.

  10. Avatar
    Liset 12/03/2009 at 8:00 am #

    She is amazing!

  11. Avatar
    bella 12/03/2009 at 10:37 am #

    she is great!!!!!

  12. Avatar
    Jill 12/03/2009 at 9:10 pm #

    really fun blog! the swedes are all such beautiful people with wonderful style. whoever takes the photos on her site is a great photographer as well!

  13. Avatar
    Ann 12/03/2009 at 10:20 pm #

    I love this Blogger of the Moment series, and finding out more about the cutest fashion bloggers. So happy to see Niotillfem featured!

  14. Avatar
    Celeste 12/10/2009 at 1:44 am #

    wow, i love the blog, its really unqiue!
    She really is an inspiration-and swedish people are breathtaking!

  15. Avatar
    Hannah W 12/10/2009 at 11:29 pm #

    I love her blog! Even though I can’t read a word of it I love the super cute pictures (:

  16. Avatar
    JassiMostru 06/04/2010 at 5:50 pm #

    Very nice and intrestingss story.

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