Blogger of the Moment: Strawberry Koi

The amazing Aya of Strawberry Koi balances blogging with being a mom, hanging with her hubby, and working at a vintage shop. She’s a true ModCloth girl, combining retro looks and vintage pieces for timeless style that is sweet and romantic. Read on to find out her surprising, and creative, dream travel destination, plus see a sneak peek of Aya wearing her Strawberry Koi Dress! And of course, browse her must-have ModCloth items!

What is your fashion/styling rule? Any tips for getting your look?
“Quality” and “Fit” would be my styling “rules,” if I have any. Fabric is one of the most important aspects of a garment, if it doesn’t hang properly it will make a person’s figure seem flawed when it probably isn’t. The same could be said about fit, especially for a woman. Seamlines and silhouettes should hit at flattering points or it distorts the figure completely… such as the waistline being too low, casing the lower section of your body to appear short.

Favorite style icon?
That’s so hard… I am inspired by so many modern and old Hollywood actresses, along with fashion bloggers. I suppose Katy Perry or Zooey Deschanel? Kind-of cliche, but I love their mix vintage and modern.

Favorite movie or book?
I love romances and end of the world movies! Oh, and 80s flicks, like Labyrinth and Dark Crystal. I also just went to see Avatar, and fell in love.

What style blogs do you follow?
I try to follow all of them! I really love feeling inspired every day, by different individuals with different styles.

Photo on Left: Strawberry Koi Dress

Left: Strawberry Koi Dress

When you’re not blogging, what are your other hobbies?
I work part-time at a vintage store, but when I’m not there I’m always spending time with my wonderful husband and 2 1/2 year old son. I also love to paint and write… Art is a big part my family’s life.

Any tips for girls wanting to start their own fashion blogs?

Just jump in there and be patient! It’s a big step for all of us to start a fashion blog… you want it to be perfect and to get a million followers in one day, but it just doesn’t happen like that. Do your best, try your hardest and just have faith that after a while you’ll get the attention you deserve. Also, get your name out there by swapping links with any other fashion blogger you can, leave comments and join all of the fashion sites… and it’ll happen.

How do you find all of your amazing vintage pieces? What’s your thrifting M.O.?

Thrifting CONSTANTLY. I go to the thrift stores in my area at least twice a week, and I shop online throughout the week. It’s the best way to get good deals, by hanging out at the “sources” enough to catch them early.

If someone said you could travel anywhere in the universe, where would that be?
Oh… toughie. If not Japan (I’ve been there, but I’d live there if I could), definitely Heaven. Seriously, could there be a better place to visit?

And last but not least – if you could have dinner with anyone, living or dead, who would it be and what would you eat?

If not my living family, my grandfather. He’s the only person’s death that I’ve known and witnessed. I miss him, and I regret not getting closer to him during the time he was with us… I wish I could have a sweet moment with him again.

Plus, don’t forget to check out the Strawberry Koi Dress!

Want to be a Blogger of The Moment? Here’s what you need to do to be eligible:

  • Feature ModCloth items in your outfit photos on your blog.
  • Link to ModCloth whenever you’re wearing a ModCloth item in a photo.
  • Send us an email ( with a link to your post and don’t forget to post your pictures on the ModCloth Style Exchange!

About Turi

When Turi isn’t blogging, you can find her nose behind a book. But reading isn’t her only pastime. She loves running (cue jogging stroller), taste-testing pizza and burgers, and working on the next great American novel. Her latest homage to all things literary? Her son is named after writer Dashiell Hammett. How apropos.

Suggested Posts

Galentine’s Day Style + DIY Self-Love Kit
February 05, 2019
This Face Mask Is Like a Bouquet for Your Skin
January 17, 2019
Workplace Besties: A #TeamModCloth Trio Shares the Love
January 10, 2019
How to Style a Party Dress Three Ways
December 20, 2018
The New Black: Styling All-Grey 3 Ways
December 13, 2018
Travel Bug: Saumya Takes Us on a Tour of DC
December 06, 2018
Party Recap: Hello Kitty’s Birthday in LA
November 12, 2018
A Pampering Present: DIY Concentrated Bubble Bath
November 05, 2018
Easy Makeup for Going Out: Featuring Anna Sui Beauty
October 22, 2018
Haunt Now, Haute Later: Three Scary-Stylish Outfits
October 11, 2018


  1. Avatar
    Katie 02/24/2010 at 2:02 pm #

    I love this girl’s blog! I first saw her on, and I absolutely fell in love with her style. Not only that, but she lives in my state. Hoosiers representing!

  2. Avatar
    Victoria 02/24/2010 at 4:22 pm #

    Congratulations to Aya! I’m with you on Heaven being the best place to want to visit!
    +Victoria/Justice Pirate+

  3. Avatar
    Haiyin 02/24/2010 at 5:01 pm #

    Ahh I think Aya’s blog was the first fashion blog I’ve ever seen, and it’s still one of my favourites! Her photos make me think of time travel <3

  4. Avatar
    Sydney 02/24/2010 at 7:17 pm #

    Congrat’s Aya! I love your comment about Heaven, right there with ya!


  5. Avatar
    Aya 02/25/2010 at 12:19 am #

    Thank you so much everyone! And thank YOU Modcloth for a wonderful feature, and of course the beautiful dress 🙂


  6. Avatar
    Charlene 02/25/2010 at 1:39 am #

    I think Aya is so sweet and it definitely shows through her style! And I had NO idea she lived in Indiana– that’s mind-blowingly amazing for me. 🙂

  7. Avatar
    Candy 02/25/2010 at 7:21 pm #

    I love the fact that Aya sees value in thrift shopping! Our culture tends to overlook anything of age. Which brings me to the fact that she chose her Grandfather as the one she would want to re-connect with. She has amazing talent w/ amazing perception!

  8. Avatar
    Grace 02/27/2010 at 6:57 pm #

    You’re awesome!

  9. Avatar
    Suzanne 03/07/2010 at 3:04 pm #

    Congrats! Love you and the look!

  10. Avatar
    thomas 03/27/2010 at 2:04 pm #

    Congrats, on a well deserved feature

  11. Avatar
    velvet 03/27/2010 at 2:11 pm #

    All your styles look so wonderful! Whether it be thrifted or new, you combines your clothing in fun and inventive ways to make your blog a delightful spot to go. Love your blog! 🙂

Leave a Reply