Blogger of the Moment: What I Wore

If you’re anything like me, you’re hooked on What I Wore. Almost every day I visit Jessica Schroeder’s blog to see the cute outfit she’s picked out for the day, and I’m inspired by the way she combines vintage, new, thrifted, and DIY items in each ensemble. She’s the kind of person who can figure out a way to style anything and make it look fabulous.

Want to get her look?  Find out the secrets to her style? Learn her tips to starting your own blog? Read on!

We asked Jessica some questions, and this is what she had to say:

You’re great at combining vintage and modern pieces into one seamless outfit. Do you have any tips for getting your effortless look?

So much of modern fashion is based on vintage and retro looks. I know what silhouettes I like and look good on me, so I tend to focus on those (skirts, high waists, ruffles, high heels). Accessories are a great way to either make something look more current or more vintage inspired as well.

What style blogs do you follow?

I’m a user at, and they have daily style posts from girls allover the world (which is another great way to find new bloggers). I’ve been following Liebemarlene Vintage and Sally Jane Vintage for over a year. Some other favorites are Kansas Couture, Style Pill, and Casey’s Musings (great vintage style!). I also like The Sartorialist, Altamira and Stylesightings.

Biggest fashion inspiration?

I have three eras I’m really into with corresponding inspirations. First is the 1950s housewife and good girl. Think tiny waists, big skirts, the New Look, pearls, lipstick, heels, and gloves. I love the ladylike feel of it all. Next is the mod girl of the 60s. I had a big Edie Sedgwick phase and cut off all my hair and drew on beauty marks and wore lots of tights with short skirts. Finally is the Diane Keaton/Annie Hall inspiration, which also reminds me a lot of my mom in the late 70s. High-waisted, wide-leg jeans with tucked in blouses – I love it!

Favorite movies?

Roman Holiday, Annie Hall, Marie Antoinette

What inspired you to start your own blog?

Other fashion bloggers and daily outfit picture takers. Seeing how many other great bloggers out there were doing this – and doing it well – made me want to take a go at it. Now it’s my full-time gig!

How often do you shop? And with whom do you shop?

Its really irregular – sometimes I will shop ’til I drop, and other times there will be a 3-4 week hiatus. I prefer to go shopping alone but will sometimes go with my mom (when I’m home visiting) and occasionally a friend.

You always have amazing vintage finds. Do you have any retro shopping tips you can share with us?

I suppose you could say it’s a lot about luck. I know the stores that work for me, and I know what I like color-wise and in terms of shape. You’ve really got to be willing to dig if you don’t want to pay a premium. I usually go through every hanger on the racks I love (dresses and blouses get a lot of attention from me). You also have to know when to pass on items that are just so-so. I’d rather go home empty-handed than leave with something just because it’s good quality vintage. It has to be right for me. My shopping rule is “would I wear it today?” If I can say “yes,” I’ll take it home with me.

How much time do you spend on this blog?

Roughly 20-25 hours a week or more.

Any tips for girls wanting to start their own fashion blogs?

Stay true to what you like. I’ve seen a lot of cookie cutter blogs, and those don’t stick out. The girls with their own sense of style, great quality photos, and a clean layout are the ones I like most. You don’t have to be ultra trendy either. Just yourself. I also prefer the blogs with authors that write as they would speak. I hate it when bloggers try to sound like magazines!

What’s your most recent purchase?

Vintage wood and leather clogs from the 70s.

What is your fashion/styling rule?

Be chic. Wear sunglasses and heels when possible. It’s not how much something costs, it’s how you wear it.

Get Jessica’s look with her ModCloth favorites:

Here’s what Jessica says about the pretty pieces pictured above:

Wall-e-t:  So many times I dash out my apartment to run to the corner store on an errand. I love the glitz of this practical wallet.

The Crawford Headband: This headband is just too fancy. In a good way. I’d wear it with a cocktail dress and skip the jewels.

Fire Spirit Top: I love the idea of throwing this printed heather top on with black skinny jeans, sunglasses and a hat for an easy Sunday morning brunch in Brooklyn.

Friendship Wedges: I’ve just discovered how double duty wedges are in providing height and comfort at the same time. I love the beautiful pine tree shade of this suede pair.

Greenhouse Skirt in Lilac : A little liberty print goes a long way. I immediately imagine wearing this with white sneakers, tank, and denim vest!

The Goldie Trench: The best back to school trench a girl could dream of – even a girl that’s been away from the textbooks for years.

See all of Jessica’s picks here, plus the dress named just for her!

Want to be a Blogger of The Moment? Here’s what you need to do to be eligible:

*Feature ModCloth items in your outfit photos on your blog.

*Link to ModCloth whenever you’re wearing a ModCloth item in a photo.

*Send us an email ( with a link to your post and don’t forget to post your pictures on the ModCloth Style Exchange!


About Turi

When Turi isn’t blogging, you can find her nose behind a book. But reading isn’t her only pastime. She loves running (cue jogging stroller), taste-testing pizza and burgers, and working on the next great American novel. Her latest homage to all things literary? Her son is named after writer Dashiell Hammett. How apropos.

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  1. Avatar
    Mandy 08/11/2009 at 1:14 pm #

    I love Jessica!! She rocks.

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    Rhiannon 08/11/2009 at 5:02 pm #

    Aww, I love this interview . . Jessica’s style is so fantastic–I love that she’s inspired by what her mom wore in the ’70s!

  3. Avatar
    milly 08/11/2009 at 6:39 pm #

    love her blog and style

  4. Avatar
    Christine Cameron 08/12/2009 at 1:34 am #

    Jessica is a daily inspiration for sure. I love her outfits and her spunk…such great individual style!

  5. Avatar
    Novella 08/12/2009 at 11:56 pm #

    I love Jessica! She has great style and a great personality…We went to the same high school! This girl is going to the top! Check out my blog for more photos and fashion news from her midwest hometown!

  6. Avatar
    Ann 08/13/2009 at 1:07 pm #

    I find it wrong and unfair that you would chose a blog that you sponsor as the Blogger of the Week.

  7. Avatar
    Turi 08/14/2009 at 9:44 am #

    Hi Ann, In Jessica’s case, we noticed her because of her wonderful personal style and entertaining blog. That led to us asking her to be our Blogger of the Moment, as well as to our sponsorship, but just because we sponsor a blog, does not mean they are a right fit for Blogger of the Moment and just because we select someone as a Blogger of the Moment does not mean they’re right for a sponsorship. It just worked out in this case, but the primary purpose of Blogger of the Moment is to let our readers know about women bloggers with great style who are contributing in a meaningful way to the outfit blogging genre.

  8. Avatar
    natalie 08/22/2009 at 9:41 am #

    Love The Skirt And Crop Top Where They From??

  9. Avatar
    Turi 08/26/2009 at 12:12 pm #

    Hi Natalie,

    The skirt is from ModCloth:

    I’m not sure where Jessica got her crop top.

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