You Won’t Believe This Vintage Frozen Food Commercial

white house
Image via Wikimedia Commons

While today may seem like any other day, March 6th is actually pretty special (and not just because it’s the day before Friday): it’s National Frozen Food Day!

Surprisingly, this holiday — created in 1984 — wasn’t founded by a grocery store chain or national brand of frozen dinners, but by none other than Ronald Reagan as a way to celebrate the ease, economy, and “nutritional value” of frozen food (that’s him and the First Lady, above, enjoying a romantic frozen dinner at the White House in 1981).

Frozen meals have become immensely popular since their invention in 1954, when a simple turkey dinner took a whopping 25 minutes to reheat. Today, we can find everything from pizza and fish filets, to casseroles and burritos in the frozen foods section of the local grocery store, and they’re all done in under ten minutes. Technology is amazing, folks.

Image via Flickr user Classic Film

Image via Flickr user erjkprunczyk

While you won’t find me partaking in the traditional frozen Salisbury steak dinner, I’ll admit it’s hard for me to imagine a life without frozen food — I love using frozen veggies in my cooking and almost always have some ice cream in the freezer. And who doesn’t appreciate the ease that frozen ingredients add to dinner prep? To celebrate the momentous occasion that is National Frozen Food Day, I’ve rounded up a few recipes that incorporate frozen ingredients, because, while the frozen dinner has its place in our lives, we’d much rather whip up something just a little fresher. Check ’em out, below…

Ham & Cheese Puff Pastry Pie from Joy the Baker

Simple Pumpkin Rolls from Thistlewood Farms

Maple Mustard Beans & Greens from

And for one final serving of frozen dinner drama, I leave you with this:

What frozen food could you not live without? Do you have a go-to recipe? Be sure to share in the comments!

About Jamie

Jamie loves reading and writing, and she's especially fond of fantasy, science fiction, and horror. She also enjoys RPGs (both tabletop and console), crocheting, baking, and hiking, and she's passionate about unicorns, tea, flannel shirts, novelty socks, and William Shatner.

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  1. Sydney 03/06/2014 at 7:51 pm #

    That was one disturbing ad lol! For me I remember the Kids Cuisine meals (I can’t believe I used to beg for those nasty things!) but hey, let’s face it, we all love a Marie Calendar chicken pot pie, right? What a fun post!

  2. Cyra 03/07/2014 at 10:18 am #

    For a quick main course there were usually corn dogs, Banquet Fried Chicken, and Gorton’s fish sticks in our freezer. Those days were long long ago and thankfully never to return/repeat!!! Thank you for posting this really fun commercial! Love Cynthia’s hair and dress! 🙂

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