Insights on Fashion Writing from the AWP

Top: ModCloth Writing Manager Sarah gears up the crowd for an intriguing discussion. Bottom: From the left, panelists Sarah, Julia of Fashion Pulse Daily, Molly, and Amber Oakley of Zappos.

As you may know, during ModCloth’s recent visit to the Association of Writers and Writing Programs conference in Washington, D.C. we hosted a panel discussion on fashion writing. Two educated guests joined us to share their experiences and advice for “What Are You Wearing?: The Emerging Genre of Fashion Writing.”

These guests included Zappos’ Senior Content Coordinator for couture, Amber Oakley, and Fashion Pulse Daily creator and freelance fashion writer Julia DiNardo. Also present was ModCloth’s Creative Director Molly Prosser, who spoke about her experience as a writer in both the academic and professional realms. The panel was moderated by Fashion Writing Manager Sarah Klenakis.

If you weren’t there, we wish that you could have been. Read our favorite takeaways, below, and let us know what you think!

Fashion writing is now!

The fact that these writers were able to talk about their work in front of an eager crowd of professional writers and students proved that fashion writing is just at the beginning of a new and exciting era!– SARAH

Think fashion writing is all about glamor? Sort of, but–

Is this a glamorous job? Well, no. It’s a lot of hard work, networking, and putting yourself out there! –  MOLLY

None of the panelists found their job to be ‘glamorous.’ I imagined at least Julia’s recent interview with Sonia Rykiel would have defined her job in that way, but nope! The key thing is, though, even in light of the ‘un-swankness,’ everyone liked what they do. – HANNAH, MODCLOTH FASHION EDITOR

For aspiring fashion writers and bloggers out there:

One of the audience members asked whether you needed to be in a big city like New York to be a fashion writer. The consensus? It doesn’t matter. With the emergence of fashion and personal style blogging, you can live in the tiniest of towns and start your own blog and become an influencer. It’s all about fashion democratization and having your own voice. – TURI, MODCLOTH PR SPECIALIST

I really liked that Julia emphasized the need to create and stick to your own voice in your writing. Putting your own personality and style into your writing will keep your fashion blog fresh, unique, and memorable. – ANGELA, MODCLOTH MARKETING WRITER

What can you tell us about your own experiences? What challenges are you facing or have you faced as a fashion writer? Is this something you’d want to do?


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  1. Avatar
    Paulette W. 02/09/2011 at 5:02 pm #

    I used to think before I graduated from college that I needed to move to New York to succeed as a fashion writer. I know that there are awesome job opportunities in New York, however at this point, I can’t hop on a train and live there. However, I am still keeping my fashion writer dreams alive and I have a blog where I showcase my writing. I think it’s awesome that fashion writing is celebrated in the writing community! Cool post!

  2. Avatar
    Cindy (ModCloth) 02/09/2011 at 8:27 pm #

    You go, girls! ; )

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