Talk It Out: For Good Measure-ment

Notice anything different about our latest Shop Our Outfits collection? That’s right – not only are the models all ModCloth employees, we also included their measurements!

As you probably already know, we encourage ModLovers to share measurements in our product reviews. You have the option of making those measurements public or private.

The majority of ModCloth accounts list private instead of public measurements – 70%, to be exact. That probably isn’t very surprising, since it’s easy to feel insecure due to body-perfection pressure. Popular culture even goes so far as to condemn non-ideal measurements:

“36-24-36? Ha ha, only if she’s 5’3.”  — Sir Mix-A-Lot

With sentiments like that, it’s no wonder that girls and women aren’t keen on sharing on our measurements. After all, anything we divulge puts us at risk for judgment.

On that note, here’s a question for ya: Would you rather tell a crowd of people your dress size, or your bust, waist, and hip measurements?

I posed that query to some ModPeeps. The vast majority opted for ‘dress size’ (15 out of 20), but their reasoning – and the reasoning of the measurement proponents – surprised me! Here are a few noteworthy responses:

“Definitely dress size, no question. The vagueness is comforting in a way the cold, hard truth of inches can’t be.” — Martha, Social Media Editor

“I’m more of a visual person. Bust/waist/hip measurements mean nothing to me. I’d be more comfortable saying dress size.” — Kristin, Photographer

“Hmm. Very good question. I would say hip.”
“Well, what if it was providing your dress size versus your whole set of measurements?”
“Ooohhh. In that case, I would cry.” — Aire, Traditional Media Coordinator

“I would do bust/waist/hip, because saying a lot of numbers might throw people off. Or, they might think I’m taller than I am, and if I was actually taller, I’d have similar measurements to Beyoncé.” — Anna, Fashion Writer

A commonly cited reason ladies prefer to give their dress size over their measurements is, “I don’t know my measurements.”  Well, we can remedy that! Here’s info and a video on how to accurately take your measurements.

But, even if you know your measurements, are you willing to share them? Only 30% of ModLovers have ever submitted even just one public measurement (and that includes height and/or shoe size).

Now, we open the conversation up to you! What are your thoughts on the issue? Why do you think exact measurements tend to be a touchy topic, whereas dress size is more readily shared?


About Natalie

As the owner of three small, fluffy dogs, Natalie has accepted the fact that dog hair being everywhere and on everything is just part of her lifestyle now. She cannot stop decorating (and redecorating) her home, and lives by Robert Venturi's words, "Less is a bore." Fresh flowers, floral print dresses, and a good gin and tonic are just a few of her favorite things.

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  1. Avatar
    RBuccicone 01/03/2012 at 12:29 pm #

    With measurements probably the average person has at least one of those three that they are not proud of. For me, I have a small dress size, but my bust is small, which is never something I would want to advertise.

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    Beth Meier 01/03/2012 at 12:33 pm #

    We have sensitive hearts, and others people’s opinions can make or break a ladies day. And then to have a measurement in writing, well, that takes a tremendous surge of courage (presenting ourselves as a number only) and honesty (maybe perfect, maybe not), not just to others, but to ourselves.

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    Sarah 01/03/2012 at 12:42 pm #

    I personally would & have said my measurements because I think its really helpful to other shoppers! And I love coming across a review that has measurements so I can focus on those reviews that pertain to my body type.

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      Jenn 01/03/2012 at 6:12 pm #

      I think this is a great point! I find shoppers who post comments on an item more helpful when they post their measurements, and am more likely to read them. It helps me get a better understanding of my true size for each individual item, and not a generic dress number that can fit or not fit depending on the cut/material of the item.

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      Mary Beth Haglin 01/03/2012 at 11:26 pm #

      I completely agree with what you said, Sarah. I don’t even know the person so how can I judge and what good would it do, anyway? I find exact measurements to be extremely helpful especially as ModCloth does not advertise specific measurements any longer.

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      Jolene 01/06/2012 at 2:59 am #

      I also agree! Especially as an overseas shopper (I’m from Australia) checking someone’s measurements against my own and seeing how the clothes fit them help me figure out if it’s worth getting it shipped out!

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      Kristen 01/07/2012 at 1:36 pm #

      I am in complete agreement with Sarah. I think a person’s measurements are really VERY important to find a dress that fits your body correctly- in part, I also feel that using generalized dress sizes gives girls and women the mentality that they have to ‘fit’ their bodies into the dress size. This leads to buying uncomfortable/ill- fitting clothes- and when you feel uncomfortable it shows!

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      Agatha 01/07/2012 at 5:16 pm #

      I agree just like the other responders, I find reviews with measurements are key to deciding what size I should buy myself. I have found the correct size for me has ranged between small and large (usually being a medium) for dresses from this site. But with that said I need the reviewers to include the dress size they bought that worked for them in order to know what will work for myself. Which is why while I commend the ladies from Modcloth for putting up their measurements, I don’t understand why the sizes they are wearing of the different garments wasn’t included as well.

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      Neva 01/07/2012 at 7:24 pm #

      I completely agree. I think it is the most beneficial reference for other shoppers to decide whether an item will fit/flatter their shape. I haven’t purchased anything here on the site yet, but if I had, I would definitely put my measurements, which I am completely fine admitting are 36-29-41. I usually wear M tops and size 13 (JR) bottoms or 10 in Ladies. Which I would say makes me a pear, but people say they think I’m proportionate, and I feel good about myself most days, so I don’t worry about it. What woman doesn’t criticize her body every once and a while? But I wish that more women felt okay in their bodies and confident enough not to worry about people knowing their measurements or clothing size. Although I realize the anonymity on the web makes it easier to be open about it, but if people aren’t even comfortable to say it there, then what…?

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      Kaleigh 01/08/2012 at 5:02 am #

      I totally agree, Sarah! I include my measurements for other shoppers, and when I read reviews, I almost always read only the reviews that include measurements close to mine and the size ordered. Since ModCloth has done away with garment-specific measurements for each piece, I find this the most helpful way of determining what size I need to buy, as I’m often in-between.

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      RJ 01/09/2012 at 12:36 pm #

      I agree with Sarah as well! It really helps me to compare my measurements with someone else’s on an item they have purchased and weather it will work on me or not.

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      goonies 01/17/2012 at 4:11 pm #

      Another comment in agreement to Sarah’s post. I have shared my measurements in my purchases to help others because rarely are items “true to size” as marked. I appreciate others doing the same and I’m more likely to read a review with measurements than one without.

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    Carrie 01/03/2012 at 1:10 pm #

    Personally, I would always opt for dress-size, because I have one tried-and-tested answer that I trot out in these situations: Size 12 (UK). I have been an 8 and a 14 so 12 is a nice middle-ground. Also, I am 6’1″, so my measurements don’t always compute for people who are used to dressing more petite bodies, and I will often buy bigger sizes for length and take them in myself.
    Measurements don’t really help me shop either, as what I have trouble with is lengths. This is a reason I love vintage. The placement of waists on older garments fit me better.

    By the by, measurements: 34-29-38

  5. Avatar
    tulleandtrinkets 01/03/2012 at 1:27 pm #

    I’d share my dress size before my measurements. Having a pear-shaped body, I’d rather say I wear a size small dress than publicly share my wide hips measurement (which call for a larger pant than dress size).
    That said, I’m not opposed to sharing measurements. I wear everything from a 2 to an 8, depending on cut, style, brand, etc. I think the way something makes you looks counts way more than size or measurements, which is why my favorite customer and product reviews include customer or Modcloth employee photos.

    Loving this thoughtful post! Size can be a touchy subject, but I think Modcloth customers are a group of real gals who just want to help each other look fabulous!

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    Angela (ModCloth) 01/03/2012 at 1:49 pm #

    “…I think Modcloth customers are a group of real gals who just want to help each other look fabulous!” True that! What a lovely sentiment, tulleandtrinkets! I totally agree with you. One of the reasons why I love working for ModCloth is because of our wonderful customers. Thank you!

  7. Avatar
    Katie 01/03/2012 at 2:24 pm #

    I always say mine, because I’m a tall girl and it drives me nuts when people say “this dress hit right above my knee” but don’t say how tall they are. I’m like “Ok, if you’re 5′ 8″ or taller that sounds perfect, but if you’re 5′ 5″ or shorter that doesn’t help me!”

    I’m not 100% proud with my measurements. I think at this point I’m the heaviest I’ve ever been, but it doesn’t bother me enough to actually *do* anything about it, so why should I be ashamed to say my measurements? I’m not model thin, but I’m not really over weight, either. It’s just not that big of an issue with me.

    And by the way, my measurements are 37-30-37 and I’m 5′ 8″ tall.

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      Lindsey 01/07/2012 at 9:59 pm #

      I completely agree with you! I’m 5’9″ and my body is in the same condition, it’s not the best it’s ever been, but again not bad enough to do something. While I’m not totally thrilled with sharing my measurements it is important for us tall girls to know whether something will be a tunic or a dress on us. I can’t tell you how many dresses I’ve bought online that turned into tunics to where in winter with leggings.

      My measurements are 39-35-40

  8. Avatar
    Carolynasaurus 01/03/2012 at 3:21 pm #

    While I am fully behind this, does this mean ModCloth will be bringing back the sizes with inches as well? I used to love knowing the dimensions of the bust, waist, and hips because that will always describe more than a size number and the description of if it’s true to size, runs small, or runs large.

    Only seems fair…

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      Elizabeth 01/07/2012 at 12:52 pm #

      I really miss having that information as well.

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      Reivenne 01/16/2012 at 9:25 pm #

      PLEASE DO THIS. PLEASE. So much better than “small/medium/large” which tells me very little.

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    Jess 01/03/2012 at 4:01 pm #

    I think the measurements are a unique way of looking at the fit of a garment, and I’m really helped by that feature when shopping modcloth.

    For someone short with boobs and a butt, my size 8 dress is going to look and drape a lot differently on someone who’s 5’9” with legs for days. Cup size is also key! Kind reviewers have frequently steered me away from many potential boobie missteps!

    I know some people are uncomfortable with measurements, but I feel like modcloth is a woman and body positive site… it’s not like someone is going to respond to my review snarking on my hip size! Plus, it makes me happy to see other people with similar measurements as me looking and feeling fabulous in fun new clothes!

    I think it would be helpful if there was info on which body types look good with which dresses (rectangle, triangle, etc) as a kind of shopping guide.

  10. Avatar
    Risa 01/03/2012 at 4:07 pm #

    This totally inspired me to go fill in my measurements. I hadn’t before, not because my fatness embarrasses me (my body is awesome, big, strong, curvy and powerful) but because I am a lazy mofo.

  11. Avatar
    Jenna 01/03/2012 at 4:13 pm #

    Without a doubt I would rather share my measurements. I think it’s extremely helpful especially if you KNOW your measurements. It’s nice to be able to compare to similar women because it gives a better idea if/how it will fit. I have no qualms with sharing my measurements. Who cares? If it helps, it helps! I would rather not share my dress size because it differs so much depending on the brand of clothing a size 8 at Target could be a size 4 at Old Navy because they aren’t made the same.

    • Avatar
      Jade (ModCloth) 01/03/2012 at 4:34 pm #

      I agree with you, Jenna! I’m on the smaller side, and find it extremely helpful to know whether garments run big or small when I’m thinking about buying a dress or coat. I’m also only 5’3″, so knowing how tall the person is in the picture, helps me decide whether something is going to look just as good on me. I am quite envious of curvaceous women with hourglass figures and find it very inspiring to see them flaunting our clothes proudly, looking absolutely stunning in them. I might not share my measurements on a different website, but I’m comfortable sharing them on here because I know the ModCloth community is not here to judge or criticize. 🙂

  12. Avatar
    Abby 01/03/2012 at 4:21 pm #

    I say 100% measurements! It helps so, so much when I’m shopping online and reviewers have provided their measurements for me to compare mine to. It gives me a way better idea of how something will fit over my bust or hips when someone with one of the same measurements has said “the top was a little snug in the bust” or “the hips billow out on me”. Honestly, when i’m reading a review and someone has included measurements, i’m not in any way thinking “oh she has big hips” or “her bust is small”. I’m thinking “this reviewer doesn’t have a similar body type as me, so this review probably won’t give me the best idea of fit” and i keep scrolling until i find measurements like mine!

  13. Avatar
    jessica 01/03/2012 at 4:33 pm #

    I share my measurments partly because I’m proud of them, and partly because I’m really curvy and if I’m leaving a review I want someone to actually know how it’ll fit. I generally alter all my clothes so I can take them in 2 inches at the waist. 36C-26-36

  14. Avatar
    sangofairy (@sangofairy) 01/03/2012 at 4:45 pm #

    Because my measurements most closely resemble your 5 month pregnant staffer, but I’m not pregnant.

  15. Avatar
    Amber Gauthier 01/03/2012 at 4:45 pm #

    I’m one of those few who freely list measurements in my reviews. I find it so amazingly helpful myself when shopping on modcloth to see what others with similar measurements to mine have bought, and how it worked out for them. Paired with a photo makes it even that much better! So, because of that, I try to include photos and measurements in all my reviews, too. I’m not worried about judgment because the odds anyone I know will even see them is small, and if they did, I don’t think they’d make fun of me or judge me for it. And, I honestly just don’t care at all if some stranger reading a review of mine thinks I’m “fat” based on my measurements, and won’t ever know that they do. So, for those reasons I’d much rather help other modclothers than be too embarrassed to share my measurements. So, Modcloth, if you ever want some real life customer reviews on anything, complete with pictures and measurements, feel free to send me some freebies and I promise to write honest reviews with pictures and measurements 🙂

  16. Avatar
    GoodbyeNavi 01/03/2012 at 4:49 pm #

    I was really glad to see them share their measurements. One, because it gave me an idea of how clothing would look on me. Two, because most women are not model sizes and are the sizes of your employees. Modcloth’s employees are all different sizes and I know you couldn’t cover every size but I thought it was a wonderful idea. I also liked how they explained why they chose certain styles; it was very helpful.

  17. Avatar
    Brandi 01/03/2012 at 5:24 pm #

    I agree with ABBY I’m not sure many people read reviews and make a judgement of a person based on their measurements. Do they??? That would be so rude… anyway I simply determine my own size in comparison. I DO LOVE when people post pictures of themselves, because I’m more visual and it helps to see the measurements and how they translate in real life. Also I love seeing real sized models because some of the assets and challenges maybe something I share with them and it helps me determine how the dress would highlight them or help hide my flaws. I would like to suggest that you offer some guidance as far as what dress would flatter what body type. I’m seeing a lot of this around now days and I love it!

  18. Avatar
    wiea 01/03/2012 at 5:30 pm #

    I would prefer inches & a description versus a size. I’m 5’10”, size 11 shoes, thin, and 34-26-38. To look at those numbers, I’m pear-shaped but in reality it’s just junk in the trunk. I also work in a women’s clothing store part time and inches are more reliable than dress sizes: vanity sizing makes sizes moot. I always tell my ladies to buy what fits!!

    • Avatar
      Janet (ModCloth) 01/04/2012 at 10:14 am #

      Wiea, I love your comment about buying what fits – regardless of what the number on the tag says. Also, cheers to a fellow tall gal with gorgeous size 11 feet!

  19. Avatar
    Samantha 01/03/2012 at 5:45 pm #

    I’ve only made one purchase here and have procrastinated leaving a review, but when I finally do I will definitely provide all of my measurements and photos. I find it to be so helpful that I want to reciprocate. As for whether I feel self-conscious . . . usually not. I’m pretty curvy (39-30-40ish) with a 36DD, but only 5’4 so that’s on the large side for my height. When I find something that looks hot on my body type I feel incredible! And finding reviews with similar measurements and photos increases my chances of finding the right fit. Thanks for bringing this up, ModCloth!

  20. Avatar
    Sarah 01/03/2012 at 5:50 pm #

    I’m much more likely to take a chance on a piece of clothing if someone who posts measurements close to mine reviews the garment positively, and I always post my measurements so other skinny pears shopping ModCloth will have an idea of what might fit and flatter, and what might not 🙂

  21. Avatar
    Lily 01/03/2012 at 6:15 pm #

    I definitely prefer measurements!! When a commenter shares her usual dress size, that doesn’t give me any idea of how the garment actually fits. When the commenters leave measurements, that’s my best way to figure out how something might actually look at me. And I have never seen anyone make negative comments about another commenters shape or size! Strong, beautiful, amazing women come in all shapes and sizes, and I think Modcloth has always celebrated that. Of course we are all more than our measurements, but for the purpose of buying clothes online, having measurements is pretty darn helpful!
    Signed: 32F-31-43, 5’6″.

  22. Avatar
    Sarita 01/03/2012 at 6:20 pm #

    Having measurements is so helpful! Dress size is meaningless in the US. Depending on where I am shopping, I can range anywhere from a six to a ten. I am not self-conscious about revealing my measurements with my reviews. First off, I know that the ModCloth community is not there to judge me. Second, I am proud of my curvy figure. And lastly, it is not like were are going to bump into each other randomly. And even if I do bump into a girl dressed in ModCloth, I always admire how she is wearing a piece. I am very short and I tend to look for reviews that match my measurements as well as height. It helps so much when deciding if something is going to fit well on my body. I also use my twin as a guide because I know I am a size bigger than her. Since she buys many more things more quickly than me, I can always count on waiting for her reviews. 🙂 Measurements please! Dress size means nothing.

  23. Avatar
    Kara 01/03/2012 at 6:37 pm #

    I love this thread! As someone from Australia, reviews with measurements are so important because they help me decide which size to ship across the world. Since Modcloth stopped posting the individual measurements for each garment, I rely on the Modcloth community reviews more than ever. And I agree with what everyone’s saying, I don’t think I ever looked at someone’s measurements and thought anything negative, other than to skip over girls who’s measurements were so dramatically different from mine that they wouldn’t really guide my decision. If I’m on the fence about a dress, I usually use the other ladies’ measurements to convince myself to buy it! I think that we’re all a bit too hard on ourselves…but if everyone just put their measurements out there and stood proud (honestly, that’s what Modcloth is all about anyway)…then we’d just be making each other a bit more fabulous. I like the idea that someone in the UK might have my same measurements and might be rocking my same look because of one of my reviews. I admit I’m a bit slack when it comes to posting photos – but I’ll work on it. =) Love you Modcloth! 36DD-30-40, 5’9

  24. Avatar
    Brittany 01/03/2012 at 6:59 pm #

    All of my measurements are public on this site. I think it really helps to know them when reading a review, especially when they also posted the size of the garment they bought, because not every item fits the generalized size chart exactly and an inch or two can make a dramatic difference. I have never judged anyone based on their measurements and I have never expected anyone to judge me either!

    I don’t find the dress size thing to be as useful because I’m kind of dense about that. I can’t seem to figure out my own size. I am 5’3″, 115 lbs, 32DD-26-36, very short-waisted. I’ve tried to look it up and I get told I’m everything from a 2 to an 8. Being petite, but large-busted, the measurements in the size chart NEVER fit every part of my body so I always have to kind of guess which size to get. When someone posts their own measurements and proportions and the size that fit them it’s a huge relief because I can go off that.

  25. Avatar
    Liz 01/03/2012 at 7:23 pm #

    I share my measurements here to help other people interested in the garment. I am also a costumer, so I am more used to looking at a body in terms of measurements than size, which is so variable depending on brands.

    That being said, I’d probably prefer to share my dress size, mostly because it is a more tangible idea to people. I have always been flabbergasted by why people would lie about their sizes, not because I don’t understand having body issues, but because sizes are so changeable depending on brand – and if you are covering up your size to a costumer or a buyer, you will end up with clothes that don’t fit and that is the least flattering of all.

  26. Avatar
    Lauren Helen 01/03/2012 at 8:18 pm #

    I always find reviews with measurements sooooo helpful! Other comments about fit really don’t help! There is no reason anyone would feel ashamed of their body!

    34-26-36, 5’4″
    No shame 🙂

  27. Avatar
    Shannan 01/03/2012 at 9:07 pm #

    38 G or H (depends on the bra) Also, 47/40/49 which for most places is dress size 18 or sometimes 16 depending on the make but on your site is 3X which is hard to swallow but I grin & bear it for the cuteness of the dresses. =D

    • Avatar
      jocelyn! 01/07/2012 at 2:29 pm #

      Woot! You are my body twinsie!


      (5’7″, btw)

      I haven’t purchased a dress through Modcloth, assuming that they wouldn’t fit me quite right. Case in point, I suppose. Now I know that a 3X will do the trick. Thanks!

      Please ladies, don’t hide behind your ‘dress size’, whatever that means. Measurements really help. Plus, I can’t really imagine anyone looking at a set of measurements and thinking negatively about them. Maybe I’m naive? I’m just not body conscious like that but I also believe that we are all more inclined to seek out the similarities than the differences.

      Oh, and Dear Modcloth,

      I think that you’re taking that quote out of context. Sir Mix-Alot was dispelling a popular body myth, not propagating one.

  28. Avatar
    Nikki Clayton 01/03/2012 at 9:28 pm #

    I share my measurements. Even the ones I am not that happy with. I want to help other modlovers choose the right size. I wish more people shared theirs, I really really do, because I check the comments for how items fit other girls.

  29. Avatar
    Mini (ModCloth) 01/03/2012 at 9:38 pm #

    I am so happy I got to participate in this collection–while I do cringe a little at the world seeing my measurements on display, I know that’s just a fear of feeling judged. (I love reading, and agree with, all these comments that the ModCloth community is not here to judge you but here to help one another). I think it’s really important to know what your actual measurements are, especially since your body changes quite frequently over time. Be truthful and accurate, and then find clothes that fit your shape best (even if it means a trip to the tailor).

    • Avatar
      Samantha 01/04/2012 at 8:21 am #

      I agree that sometimes a trip to the tailor can be the best solution for the perfect fit. While it’s hard to want to spend more money on clothing in these economic times, the fact is that how clothing is made has changed dramatically over the last 100ish years. Instead of making it ourselves (or having it custom-made by others) to perfectly fit our measurements, each article is produced to fit a standard chosen by the designer. Likewise, some designers focus on certain body-types (Ryu, Stop Staring). Taking your favorite piece to the tailor is definitely worth it for that perfect fit!

    • Avatar
      Sarah 01/06/2012 at 1:24 pm #

      Mine are the closest to yours! I think we are awesome. Can you try on everything for me, please!

  30. Avatar
    Lena (@Lion_Boots) 01/04/2012 at 3:25 am #

    I love love love that you all are doing this. There needs to be less (ideally, NO) stigma on what your measurements are. Whether you’re curvy, petite, or whatever you like to call your body shape (on a bad day I call mine “bloated”) you should embrace it. The world needs real women as role models, and real women means YOU and ME, not celebrities. Be proud. X
    Lena (34C-26-37 5’6″)

  31. Avatar
    Hilary 01/04/2012 at 4:41 am #

    I much prefer measurements to dress size – sizes can vary from dress to dress, so I think it’s much more helpful to know how a specific dress fit on someone with my measurements (especially since I’m usually small on top but medium on bottom). And I always respect the people who include their measurements whatever they are. It’s not like we’re ever actually going to meet each other!

  32. Avatar
    Grace 01/04/2012 at 8:17 am #

    I’m always thrilled when someone leaves a review of an item with their measurements — it helps qualify everything else they have to say about the item.

    And I’d cut Sir Mix-A-Lot some slack. The song is policing women’s bodies, true, but at least he’s pro-curve. The bit about a girl’s measurements is just his irritation with seeing nothing but stick thin white models in magazines, something I think we at modcloth would generally agree with…

    • Avatar
      Natalie (ModCloth) 01/05/2012 at 9:56 am #

      Totally agree with you, Grace — variety is beautiful! But, the good old Sir is still making a negative statement that criticizes women’s bodies, so I felt it was a great example, since virtually everyone has heard “Baby Got Back” at some point.

      That said, I have to admit that I also just kinda really wanted to see a Sir Mix-A-Lot quote up in here. 😉

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      Reivenne 01/16/2012 at 9:42 pm #

      @Natlie (Modcloth) How is his comment negative? He’s basically saying that the ideal of 5’10 girls all NEEDING to be 36-24-36 to be considered “ideal” is unrealistic. His 5″3 reference is just stating that those circumferences are much more likely on a shorter body type. It’s a positive message, and in my opinion I think you’ve misunderstood the lyric. 🙂

      Plus, BABY GOT BACK 😛

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      Nina 01/20/2012 at 1:49 am #

      I don’t think women need any more of any kind of body criticism. We come tall and lean, we come short and chubby, we come in hourglass, pear, column, what have you. To say one is better than the other is sheer size hate mongering.

  33. Avatar
    alexalhayes 01/04/2012 at 10:45 am #

    can I just say how much I truly appreciate you using REAL women to model your clothes? I get so tired of seeing a dress on a model with “model is 5′ 10″ and wears a size small” under the picture. That’s such an unrealistic representation of the clothing! I like seeing the clothes on real people with more normal proportions, because I can get a better feel for how it will look on me. I like that you ladies encourage your customers to post images in their reviews as well, because it really helps non-5’10”-size-small girls like me feel confident that the item will still look good on my body. I really hope you’ll use your employees to model the clothes more in the future because it is SO reassuring to see a non-model model clothing! 😀

  34. Avatar
    Tracy 01/04/2012 at 10:57 am #

    I LOVE that you used non-professional models for this – KUDOS to ModCloth! I was a size 8 recently, and didn’t know my measurements (and probably would have been embarrassed to share them, which is wrong, but wow does the media, etc. ever ingrain that mindset into us.

    I’m much smaller now at a sz. 3-4, (can’t find a tape measure to check measurements) but that’s because I’ve been having a lot of pain issues. I’d take the weight back if it meant being healthy and pain free again. My measurements are pretty tiny (for me) right now, but most women are not 20 lbs. underweight, nor should they be!

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      Tracy 01/04/2012 at 11:16 am #

      I think that ladies are less reluctant to share a dress size, because we can often find styles in what we see as an “acceptable” dress size that flatter our body type. But, with measurements, there’s no hiding anything! But, why should we be so afraid of sharing? I blame it in a large part on the media, and the gaunt girls they flaunt in front of us. It’s impossible to see what we non-models would look like in an item by seeing it on a 5’10” sz. 2. I am thinner now, but I’m still nowhere near that at just 5’5″. and size 3-4 ish. I wish there were models and mannequins to represent the majority of women out there – the thin ones can stay, (as there are – very rarely – girls that come along that have that build naturally) but why is such a rare build our only point of reference??

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    mabel 01/04/2012 at 11:18 am #

    i say measurements. ive found that knowing my measurements and looking at sizing based on measurements has reified the notion that sizing is largely arbitrary. I’m 38-32-42 and wear a medium in sweaters at target but L/XL (12-14) dresses at many of the shops i otherwise frequent online. every company has their own definition of each size, so why stress out about being one size or another? I try to embrace the arbitrariness of sizing and dress in what makes me look and feel good which comes with the right fit.

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    C 01/04/2012 at 11:37 am #

    Please share your measurements and the size you order in reviews! I would say I love you just the way you are, but the truth is that shopping for clothes online is tricky, and I am TRYING TO BUY CLOTHES THAT FIT and work for my body type. I do not care what you look like. For this reason, I leave my measurements in reviews (going to go check my preferences to make sure). Also, I love you just the way you are.

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      Private 01/07/2012 at 2:03 pm #

      Modcloth used to provide this information and they stopped. I resent that customers are now expected to do this in reviews. No thanks. I don’t shop here anymore.

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    Eliza 01/04/2012 at 12:27 pm #

    Hmmm…….this one is a toughie. I think girls feel insecure about their bodies, so they are unwilling to share the exact measurements of touchy areas. I mean, most problems ladies have about their bodies are involved with the hips, bust, or waist. Also, I think that dress sizes are usually smaller numbers than exact measurements. 😉

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    Sunita 01/04/2012 at 2:14 pm #

    Like others have noted: I am one of those people who make her measurements public. I am not 100% comfortable with my measurements, but I think that reviews are there to help others make decisions, and I am always very appreciative of those who share all of their measurements. It is only fair I return the favor.

    If I was asked to reveal my dress size or measurements, I would offer both because as my sis (Sarita) mentioned, dress size means nothing. Depending on the brand I can be a 2-8 or XS-M. The vanity sizing on American clothes is very frustrating.

    As others pointed out, I think the Modcommunity is not going to judge. Even if someone was making judgments, what are the chances we will ever meet those judges? As my sister also pointed out when I see someone wearing Modcloth, I don’t notice the person’s size. Instead, I notice how the person styled the piece(s).

    While the media tries to make us believe otherwise, there is no shame in not being supermodel thin.

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    Bree 01/04/2012 at 2:56 pm #

    I have to say that I’m all about the inches because it really does have a lot more to do with how something will fit you than a size does, I’m a big girl and I wear anywhere from an 18-22 depending on the brand and cut and sometimes I have to buy as big as a 24 because I have a large bust and I end up taking in the waist. For comparison I’m 52-42-49 and I’m 5’5″. I think it would be great if we as a society stopped making girls feel like they are only their dress size.

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    Shannan 01/04/2012 at 4:26 pm #

    38 G/H (depending on the bra) and 47/40/49 at 5’5″ which for most clothes is a dress size of 18 and even sometimes a 16 depending on the brand but on your site is 3X which is a bitter size to swallow, but worth it for the pretty.

    I find it much easier to share these with you and anyone seeing this site as I don’t know you. I wouldn’t share them with any member of my extremely weight conscious family. My own kind of weird I guess.

    By the way, my size and body is fabulous and more importantly, healthy – blood sugar, cholesterol, heart all rated “excellent” by my doctor. So I’ll continue to eat healthy, exercise regularly (Yoga and walking are my things) and love my fabulous, healthy, curvy self! =D

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    Elizabeth 01/04/2012 at 5:06 pm #

    With the way that the media subtly ties certain body shapes and sizes to the measure of beauty so shamelessly these days is really heartbreaking. As a young woman growing up in this kind of environment, I found this post inspiring. Seeing all of the real women modelling clothes and looking not only attractive and fabulous, but also unique and confident enough to share their measurements is uplifting. I think that with the way that the media pressures people these days to fit the ideal of beauty that they come up with is what really makes people think twice about sharing their measurements. Personally, I feel no pressure in sharing my measurements. Although I think if given the choice, I’d still give my dress size. It’s more of a vague number, and I like to keep people guessing.

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    Lyri 01/04/2012 at 8:25 pm #

    I definitely appreciate ladies that have their measurements public. I might not be proud of mine, but I still make sure to set them as public since I review everything I order and I want my review to be as helpful as possible. The thing is, if a garment description says “Runs small at bust” and I see a few people with my bust size say it fit them fine, I know I have a green light. Even more with dresses/skirts that don’t have a free hip. My hips, even at my smallest, have always been between 44 and 48 inches, and I know that’s hard to fit. Being aware of the exact number is a world of help. Without those numbers, everything is vague and scary, especially in the world of online buying.

    As for the dress size vs measurements, I don’t think dress size helps at all. In my closet there are 10’s and 16’s that both fit perfectly. My measurements are between a L and XL and yet I own a Small sized dress. Vanity sizing has made dress size meaningless. I vote for measurements.

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    Crystal Trezza 01/05/2012 at 12:10 am #

    5′ 4, 32 (AA)-26-30. I always need an XS. Bra shopping is a nightmare too. Women think its a blessing, but it is a curse. If I want to dress like a grown up, I have to spend…

    • Avatar
      jaclyn 01/07/2012 at 12:56 pm #

      thats exactly how I feel, they never have XS and when they do it never goes on sale, all the size L go on sale, so I can’t ever really afford to dress nicely. bra shopping is impossible i give up, no bra has ever fit me properly, I think its because where women need lift with large busts is a different area. Me personally, I would prefer a bra where the curve of the under wire was wider and pulled more from my under arm to create a fuller bust and be more comfortable, unfortunately all the designers do is make the band size smaller and the cup size smaller, instead of addressing the fit and shape of the bra, and how it should be different for smaller breats vs larger.

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      Nina 01/20/2012 at 1:43 am #

      Have you had your bra professionally fitted? (Avoid VS, they will lie if their brand doesn’t hold your size), I used to wear a 36A until I got professionally fitted to the right band and cup. I know how you feel, I measure small too, and sometimes dresses and tops just don’t seem to sit right.
      Hope you don’t feel too down about your body! I’m sure it is just as lovely as anyone else’s.

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    Al 01/05/2012 at 12:58 am #

    I share my actual numbers because I don’t fit ANY standard dress size. I would be something like a size 6 on bottom and a size 0 on top (30-25-37). RTW clothes rarely fit me well so I think it’s important to give people that reference. Just because I say it fits me terribly doesn’t mean it fits everyone terribly, and vice versa!

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    Kerrie 01/05/2012 at 10:58 am #

    I prefer measurements because dress size numbers vary so greatly by brand and even by style within the same brand sometimes! I wish more girls were willing to share measurements because it’s helpful to me to see if a person who says they typically wear a size I typically wear actually has a similar body type to me or not because it can make all the difference. I actually wish women’s clothing was more like men’s sizing, using waist/inseam/sleeve measurements, it would be so much easier to shop!! but I heard marketing research has shown too many woman would rather buy a more ambiguous size than reveal measurements. I have no shame and I wish other women would be proud of their beautiful bodies too!

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    Amy 01/05/2012 at 5:06 pm #

    Personally, I think that on a site like this, where feedback is a necessity, it’s important to show your measurements if you’re really trying to help people out with reviews. And the anonymity of posting them (except for your first name only) makes it easier to do so, rather than to tell someone in person. Though, either way, I’m not really shy about giving my measurements or dress size. On the other hand, I’m always nervous to purchase clothing online because I am definitely not in the “average” of sizing, so it’s trickier to know how something will fit me. And actually, it’s really great to see the ModCloth girls showing confidence in their measurements! It’s funny too, because I am actually eerily close to Laura’s measurements (I’m 5’1″, 34D-27-33, shoe size 8), which gives me a sense of comfort, since there’s at least one person on the other side who’s also short and more well-endowed. lol. So anyways, thanks for your sharing, girls! I definitely appreciate it! 🙂

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    Leslie 01/05/2012 at 6:16 pm #

    When I look at reviews I seek out those with measurements similar to myself. Especially on items that don’t normally come in my size (XS). I don’t have any issue sharing my measurements, but it took me a long time to come to terms with my “petiteness”. I basically stopped growing before freshman year in high school and I feel like nearly 13 years later I’ve finally begun to own my look. So, hello, I basically have the same measurements as a twelve year old boy and I. Don’t. Care! 🙂

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    Meredith 01/05/2012 at 8:49 pm #

    Because dress sizes mean nothing. I wear a size 4, 6, and 10 in jeans and shorts. Everybody knows that sizes are not exact, and so it gives people a little room to hide.

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    Erika Rowshan 01/06/2012 at 7:03 am #

    I too share all of my measurements when posting a review. I also try to include pictures with the clothing items I purchase because I find those can be helpful as well. I am tall so I always try to look at the reviews from ladies who post their heights before buying an item. I find that seeing reviews with measurements are extremely helpful because clothes can fit differently depending on a number of factors so it’s nice to see a detailed review that includes everything. I’m 5’9″ and 38x34x41 by the way. 🙂

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    Sarah 01/06/2012 at 12:40 pm #

    I include my measurements but not my last name. I’m comfortable w/ my measurements although they are not “ideal”, I’ve been skinnier, fatter, younger, but never more confident. I appreciate when others include their bra size bc this is what might not fit, or change the size of an item. And shipping ain’t free, and it’s a hassle, so if someone else says an item works great for my same bra size, I’ll be more likely to buy it.

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    Elizabeth 01/06/2012 at 7:16 pm #

    One of the things that I love about Mod Cloth is the reviews and it’s SO much more helpful when reviewers share the size of the purchased garment AND their measurements. I definitely include my measurements because it’s my body and I have to love it because it’s what makes me alive, gets me to work in the morning, hugs my boyfriend, and lets me interact with the world. It’s mine and I can’t hide what I look like in clothes when my friends see me, so what do I care if a bunch of strangers know about my short legs, giant calves, and flat chest? It’s mine and I’m proud of it. I work in the theatre directing plays and designing costumes for a living, so working with bodies is a huge part of my life. I get really annoyed when I am designing for an actor outside of “normal” (what ever that means) size and someone comments to me, “Ooo, that’s going to be tough because he/she has such a problem body.” A PROBLEM body? Every body is a “problem” body. Every body has its own quirks, asymmetries, and weirdnesses because we are all so imperfectly perfect. It’s part of being human and we all need to be comfortable with owning that. In my experience, sizes are irrelevant, but the numbers on a measuring tape don’t lie! Tall, short, fat, thick, curvy, skinny, athletic, slight, round, lithe, bony, pudgy, muscular, chubby, petite . . . whatever. It doesn’t matter- we are all “real” women. Beauty, sexiness, confidence comes from within- not from the “numbers.” The numbers on the tape measure are just there to make sure our clothes fit the bodies we already have.

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    jaclyn 01/07/2012 at 12:39 pm #

    TBH I don’t own a measure tape, and I doubt I will. If I got one for free with my dress I’d use it though. I find Bust to be the hardest to measure because I still can’t find a proper fitting bra, aa is too small A is too big, its difficult for me, I’m not 30 and 1/2 or 30 or 32 w/e, I am not a whole or half size. Also, do I want my dress to fit ok after I ate Thanksgiving dinner or came back from the gym? that affects my waist measurement. My measurements also change with weight gain and loss which happens often for me, but my dress size typically stays the same because I generally don’t gain enough to be the next dress size, though they will fit a bit tighter. Time of the month also screws with these measurements too, I find them to fluctuate too much to be accurate. And the Smalls on this website are too big for me.

  53. Avatar
    Corinna Girard 01/07/2012 at 1:10 pm #

    I am really short (5ft tall). But I weigh 115 pounds and I wear a C cup. So, shopping for clothes is IMPOSSIBLE. If I could shop by real measurements, rather than dress size, I think it would be easier to find clothes that fit. In addition, dress size varies alot from one maker to another, one style to another. Using real measurements might help with this problem too.

    Though I would love to loose 10-15 pounds, I’m not afraid to share my weight, dress size, or real measurements in public. I am who I am who I am.

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    Tina 01/07/2012 at 1:20 pm #

    I can say for sure that it is extremely frustrating when a woman give a review of a product that slams a dress, for example, for being way to tight in the bust or too short or whatever but they fail to share even their height. No matter what your size, it is helpful to know so “I” can say, “gee, if she’s 5’2 and the dress is short, then I better not try,” or if she’s 5’9 I can say, “well it may work for me”. The point is, I don’t know these reviewers and most don’t even post pictures so I don’t care what the truth of yoru measurements are. You might as well post them or say something about yourself in the narrative review. Anyway…you can’t be too large if you fit into any of the Mod-sizes as S, M, L are all not made for very large woman and as noted, often it’s just your height that makes you require a large.

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    ruby 01/07/2012 at 1:26 pm #

    Me: 32b-24-34
    …on my good days, but pms can change that to 34b-26-34!

    As many others have said, the measuring tape speaks the truth, sizes vary hugely from store to store; not to mention the fact that a size 8 in the UK is vastly different to a US or AU size 8. Plus, as we vintage lovers know proper vintage clothes have different sizing standards to modern day anyway!

    I go for measurements as the most reliable method. But, when all is said and done we all carry our weight in different ways (muffin tops are my failing!), and while someone might technically/numerically be the “same size” as me, there’s very little chance we’ll look the same; have the same figure, dimensions or silhouette!
    It’s a mystery!

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    Epbookraider 01/07/2012 at 1:34 pm #

    This is a very interesting question from a website that does not carry plus-size clothing. I adore the clothes you carry, but can only purchase the shoes. While I’m working on whittling my waist and hips down, I would love to look adorable. Too bad you’re losing out on my money.

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    Meredith 01/07/2012 at 1:43 pm #

    I worry about giving numbers at all because they can be triggering for some people. On a site like this, though, it is so much more helpful to see bust/waist/hip. My measurements are 37/29/42 (at 5’3) and my dress size can be anywhere from 4/small to 12/large depending on brand, style, cut, or even fabric type! I think giving these numbers publicly helps destigmatize body type differences, too. We all want to look beautiful, and that can come in so many shapes, sizes, and numbers. It’s always so inspiring to see someone with similar measurements to me look SO GOOD in the user submitted pictures of the clothes I’m thinking about buying! Just seeing a dress size means almost nothing in that way.

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    Lea 01/07/2012 at 1:49 pm #

    Full measurements are best all the way. I love sites that provide that type of comparison if online shopping because it’s hard to tell for those “in between sizes” what to get. For example, tiny girls with larger busts are in between S or M most of the time just to accomodate their top… but then will it fit the rest of them or would it be too big everywhere? Or vice versa. I would rather have measurements of someone and all items for comparison and what size they ended up getting of the product than just having a general “XS/S/M/L” — depending to the top, bottom, or dress, it can mean any of the above!

    In the meantime, love the measurements of the ladies but would’ve liked for you guys to provide what sizes they got in the actual outfits! For example, Missy — her bust falls under S, her waist in M, and her hips in S — so is she an S? Or is it better to err on the M b/c of the waist?

  59. Avatar
    Kate 01/07/2012 at 1:50 pm #

    I agree that I really appreciate when reviewers list their measurements, and tend to seek out those reviews and skip the ones that don’t. A review isn’t much help to me if I don’t know what your body type is – I mean, I’m glad you wore it and loved it, but other than notes on construction, writing that the bust is too tight and the skirt too short is irrelevant if you don’t share your sizing.

    I also really love it when the models have “real” bodies, so I can see what it actually looks like on a woman. I’ve started boycotting the stores who only use very thin models who look like my 10-year-old niece, because HTF am I supposed to know what the clothes will look like when the photo shows someone with no hips? I get that there are women who are built like this, and that’s great, but it pisses me off that my husband can look at clothing models and mannequins and get a sense of how the clothing will hang on his body, and I look at the same things, and they may as well be on a hanger for as helpful as they are. I’m not outrageously curvy or larger-sized (size small/med or 4/6), but almost EVERY SINGLE STORE uses size 00 with thighs the size of my forearms. So thank you to ModCloth for showing women with different body types wearing your clothing!

  60. Avatar
    Private 01/07/2012 at 2:00 pm #

    It’s really disingenuous to talk about how important measurements are when your site did away with providing that information months ago. This is why I don’t shop with you anymore – the new information is vague and misleading, and I’m not willing to pay shipping to find out that you the “true to size” garment you advertised isn’t even close to what your chart says it should be.

    • Avatar
      Reivenne 01/16/2012 at 9:28 pm #

      This is a really good point. Bring back the inches, please Modcloth! We realise it’s tough work, but there must’ve been 20+ items I’ve decided to not purchase simply because the sizing information was inadequate.

  61. Avatar
    Michelle 01/07/2012 at 2:10 pm #

    I prefer measurements. I’m by no means tall (5ft!), or of perfect measurements that I’m proud of (I have a pretty big bust, but my waist is pretty tiny. Things other would love, but I’ve come to hate. 36/29/38 just to throw it out there!). But even if I’m slightly uncomfortable with my own measurements, knowing the measurements of how an outfit fits is super, super helpful to me when I’m looking to buy clothing, because I know just how snugly an outfit will fit. This is because depending on the materials and cut of something, I can wear a small, medium, or large!

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    Kat Kenny 01/07/2012 at 2:41 pm #

    I always include my bust/waist/hip measurements because I always find it helpful when someone else does! Also, I have a very proportionate bust and waist but enormous hips; one singular dress size never fits me accurately anyway, so I wouldn’t know what to say.

    Also, I always felt that Sir Mix-a-Lot was saying that a woman would have to be 5’3″ to have those measurements because it would make her curvier – those same measurements on a taller lass simply wouldn’t be as sexy~

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      Kat Kenny 01/07/2012 at 2:44 pm #

      And for what it’s worth, mine are 38-29-43 :]

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    MSS 01/07/2012 at 2:44 pm #

    I agree with Meredith. My measurements are 37/27/36 (also at 5’3) and my dress size also varied WILDLY! I find it useful to see peoples measurements as it gives me some idea which size to order (and it’s nice to see the photos too)!

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    kimw 01/07/2012 at 2:45 pm #

    I would rather do measurements if I knew them. Plus, it seems like I’ve been fluctuating a lot. Besides, since each maker has a liiiitttttle bit of a different idea what a size is, whenever someone asks my dress size, I feel like I have to answer in paragraph form. I feel like I have to explain “Well, sometimes I’m a 4, sometimes a 6, sometimes I go larger into buttonup shirts than pullovers, some vintage stuff is a higher size etc etc.”

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    Rachael 01/07/2012 at 2:57 pm #

    This article really makes you think about how you view yourself. On this site I have no problem sharing my measurements because I know it can be helpful to other, and I appreciate when others leave their measurements. But if someone were to ask me on the street, I would give my dress size, I’m not embarrassed by my body, even though it doesn’t follow the media’s current portrayal of beauty. Every woman is beautiful, no matter her size shape, or race.

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    Elizabeth 01/07/2012 at 3:04 pm #

    I’m kind of a hypocrite… I love when other people post as much info as humanly possible, but I’ve only posted my height and bra size (although I do try to include a lot of description when reviewing things). I’m not shy about my measurements, but I feel like it would be misleading. I have what I call a Mysterious Bump – it seems to be cycle-related and can increase my waist measurement by up to 7 inches – but I don’t think I’m the shape most other women with that measurement would be. Plus, I’d have to measure my waist every time I tried a dress on, since it can vary by 4 inches or so from day to day. I’d be happy to provide my dress size or weight if those options were available – strangely, those are a lot more reliable these days! Like right now, 35-inch waist, size 8 dress.

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    Sarah 01/07/2012 at 3:35 pm #

    I have to go by my measurements, because standard sizes don’t always fit my body. I have a 36″ bust and a 23″ waist, so it is imperative that I research the proportions of the clothes or else they won’t fit. I go by my numbers – not by what some company deems is a “0”.

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    Samantha 01/07/2012 at 3:42 pm #

    As a person who buys a lot of vintage, I have grown to love measurements – and these days if I’m buying modern clothes I will always check the size charts of the brand for the exact measurements.
    Having said that, internet shoppers need to realise that those four measurements do not describe everything. I have a 36″ bust and so does my sister, but because I take only a 30″ band and she takes a 34″ band, I can usually take a size smaller in clothes than she does (it helps that I have a 26″waist). One thing I haven’t figured out yet is whether reviewers are consistent in posting their band size + cup size (ie, I’d be a 30F), or whether they are posting their total measurement and a cup size (eg 36F)…my guess is it varies from reviewer to reviewer.
    In addition, you can be short or long in the torso for your height, which is going to affect the way your clothes fit. I’m short-waisted, and big-busted, which means that I need more flexible material and a lower bust-point than most. Many of those things you only learn by trying on various different styles and seeing what works.
    Finally, hip measurements can be very confusing. I have larger thighs than hips (sigh) so my ‘full hip’ is pretty low. That means that the size skirt I take will depend hugely on how much spread the skirt has…so a ‘hip’ measurement is often incredibly unhelpful. If its going to flare out from my upper hip I need a 36, from the mid a 38, and from the low a 41. Too big a size, on the other hand, and its going to runch up horribly around my waist. So again, its incredibly important to be consistent of where the measurement is taken (I’m guessing a lot of girls will take their high hip instead of their full hip to reduce the size of the number), but that’s still not enough.
    Overall, I love it when the reviewer gives their measurements, but that’s no more valuable than a good description. The statement ‘I have a small back relative to my bust, and a tiny waist with large hips and larger thighs’ is not going to tell me what size to get, but its probably going to help more than measurements in terms of deciding whether the dress will suit someone with my figure.

  69. Avatar
    Tara 01/07/2012 at 4:24 pm #

    Curvy FTW 🙂 I’ll admit, I myself cringe because my weight and sizes are a WIP right now. I recently graduated college while working FT, and I forgave myself a few extra snacks in that time. So, while I’m going back to the gym, I’ve got to wear clothes that fit the size I am now, right?
    34D/DD, 40/29/35, 150#, 5′
    I can wear medium on most items, though some are a bit snug right now. I also have bigger thighs than hips. So I know my weight distribution is not average.
    I’ll make a commitment to post more photos with reviews! Resolution!

  70. Avatar
    becka 01/07/2012 at 4:33 pm #

    Dress sizes don’t really tell me anything because it depends on where you’re shopping. I find it most helpful to know what size the person wears and how tall they are. So if they say “It’s way too short for work” and they’re 5′ 9″ then I, at 5’1″, know I can probably get away with it. Bra sizes also seem like they’d be less intrusive than bust measurements. That and I know my clothing sizes, but off the top of my head, I don’t know my measurements.

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    Kelsey 01/07/2012 at 4:48 pm #

    I’d rather tell someone my measurements– because, as mentioned above, people don’t really understand what number correlates with what part of my body. Generally, because I am from the US, I buy a zero or a 00, varying by brand. I’ve found that people find that alarming… but I’m not underweight, and have short legs, and blah blah blah. My measurements are 31/23/34– 107~lbs, 5’5″. My bra size is something like a 32B, I guess, but I hate buying bras. I try not to think about it, as I’ve the body of a 12 year old boy. (He’s handsome).

    People can tell looking at me that I’m a snip of a thing, but when we talk clothes and people outright ask my size always show an O-shape with my hand and peek through it. I’m happy with my size, and think curvy girls are lovely, but geez! Its just easier to rattle off numbers. Reviews are helpful for me, too, when the measurements are included– because I like my clothes to be tailored at the shoulder and through the bodice, and when an extra small has a waist of 25″– while still TINY– it.. won’t fit me. yeah.

  72. Avatar
    karen 01/07/2012 at 5:09 pm #

    I think it helps a lot when people are willing to put their measurements and fit information out there – it gives you a better idea of how it’s going to look on you. There seems to be something in ModCloth’s extensive catalog for every body type, it’s nice when reviewers make it easy to spot the right garment for you.
    I am a leggy 5’9″ 34c-30-40 and weigh 150 with a size 7 shoe. I usually wear a size 8 or 30 in pants, shirts or sweaters in S or M, and dresses usually in M but sometimes in L. I am not the size 2 I was in my mid-20’s but I have pretty much nailed how to dress for my shape!

  73. Avatar
    Arty 01/07/2012 at 6:57 pm #

    I guess it’s because a lot of girls in general are self conscious about their size or shape that they don’t like to give out measurements, but on a shopping site like modcloth, it makes online clothing purchases so much easier to know just how close to size a garment is. It allows me to decide between a 10 or 12, or a L or M.
    I used to be much larger, and weight loss has left me extremely curvy. I’m 40-30-44. When I buy dresses, they are often too big in the waist and too tight in the butt. I tightlace to 27″ in a corset sometimes, which makes for even more issues. I love reviews with measurements, so I know what size butt is getting into dresses and pants.
    I’m still working on losing a bit more, but I’m still proud of where I am, and having more dramatic waist to hip ratios, no matter what the overall size, is something to admire. It makes you look and feel like a pinup.

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    Julia 01/07/2012 at 7:00 pm #

    I truthfully have no problem sharing my measurements, and I would rather give them than my dress size. I am not a stick, and I am not ashamed to admit that. If sharing my shape gives more women the courage they need to feel OK with themselves, then I’ve got not problem doing so. I am quite curvy and maybe “bigger” than I would like, but that doesn’t mean I am not beautiful in my own way or need to feel bad about myself. Women everywhere should feel proud of their curves or their own body shapes. There are so many body types out there that it is really like comparing apples and oranges. Every woman is absolutely beautiful in their own way and the worst thing we can do for oursleves is compare any part of us to any other part of another person. I leave all of my measurements public purely for the reason that if anyone IS shaped like me out there, they can tell how the clothes fit someone who resembles them. I am a proud 38′ 29′ 41′ dress size 8/10 and have no problem sharing that with anybody

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    Emily Bergmann 01/07/2012 at 7:14 pm #

    Measurements, most definitely. As many said — it is much more useful in finding what truly fits. I am 5’2 with a 32B/C {depending on the time of month, if you know what I mean} -23-36. My frame is quite petite, but even so, my waist is small comparatively; so knowing how the garment fits waist-wise is a huge help.

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    Abbie 01/07/2012 at 7:23 pm #

    I’m not too terribly happy with my body, mainly my waist and chest, but my fiance loves me the way I am so I’m not ashamed to admit my measurements. I have a 36B chest, I am 5’6″, and my measurements are 42/33/41.5. At least last time I checked. It doesn’t really matter to me as much as it used to because i’m told I’m beautiful everyday. Every woman needs to hear that all of the time.. It really does wonders for your self esteem.

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    Alexandra Peters 01/07/2012 at 7:59 pm #

    There isn’t any way to get away from sizes; there has to be a way to identify a larger or smaller dress. Just don’t be concerned with the number on the tag. Know that whatever fits YOUR measurements will look best on you. You are wearing the dress, not the dress size.

    The size on the tag really means nothing — I work in a boutique, and the size of each individual garment, even sometimes in the same brand, depends on the material it is made of, the style, the cut, and whether it was made for juniors or women. It can even come down to what type of closure a dress has (zipper on the side or up the back, buttons, hook-and-eye, etc). A medium in one brand could be equal to a 6 in another, and a 10 in another, and a large in yet another. I have seen women walk in wearing size 8 pants and leave with dresses that are 2s or 4s.

    Measurements are much easier to go by. If someone tells me they are 36-28-37 and are a 34C and 5’4, I can compare that to my own 42-32-44, 36D/38C at 5’3 much easier than having them tell me they (most often) wear a Medium. Measurements give you a ratio to go by, rather than a generic size that fits every woman differently. Know your measurements, be honest about them for your own sake, and let yourself look good instead of agonizing over imperfections, because, as someone who watches women try on dresses all day, NO ONE ELSE NOTICES.

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    Lauren E Thompson 01/07/2012 at 10:02 pm #

    I am one of the modcloth users who shares my measurements publicly, especially because I am tall (which other commenters have pointed out changes a lot about what a measurement means) and would like to paint a fair picture of how I am describing a garment. I love when people leave their measurements with their comments so I can decide whether we have a similar body shape and what to make of their review or to not fall into the pitfall that often happens to me of buying a “dress” that is definitely a shirt on me! “This dress is so short and sexy” (on someone who is 5foot1 will surely be a tshirt on me) I don’t look at any of the measurements in the way of seeing whether someone is “fat” or not, because we are all shaped differently (and beautifully 😀 ) but to see the full picture of why a garment worked or didn’t. It’s sad that we are held to such exacting standards as women in regards to the “perfect body” – buying a well-fitting garment goes a long way to making a body look amazing as opposed to squeezing into a smaller size that PS no one ever looks at your tags ladies! they see how you look in your clothes, so wear what fits and rock your body for the beautiful, original work of art that it is.

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    Cait 01/07/2012 at 10:04 pm #

    I have all of my measurements posted publicly on my modcloth profile — when I’m looking at reviews, I always try to find a comment from someone who has similar measurements to mine to see how she thought it fit, and what size she purchased. I like to give the same advantage to other women around my size. I don’t have any problem telling people my measurements or my dress size. If I’m with people in real life, they have a pretty good idea how big I am just because they can see me (ha!), and if it’s online, they’re probably never going to see me, anyway.

    That’s not to say I was always like that — I started running a few years ago, and the best effect of that was not that I lost weight, but that I stopped being so self-conscious about my body, my measurements, or my dress size. I am far from looking like a model, but I no longer value (or devalue) my body for what it looks like — I value it for what it can do.

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    Angela 01/07/2012 at 10:14 pm #

    I am 5’0 tall with measurements 38′ 30′ 40′ and weigh 130 lbs. I wear a 36B bra. I’m in between sizes S and M, but most of the time I wear a medium. I consider myself a pear shape since I carry most of my weight on my lower body and have a slightly hard time buying jeans that fit my hips and thighs (where my weight is) without gaping at the waist. I usually wear a size 6 and also a size 4 depending on the cut for GAP jeans. I wear a 36B bra. I am big-boned and have curves, with a slight ‘shelf’ tummy. However, I don’t carry much fat on my lower arms and lower legs, so I have really skinny wrists, small hands, and wear a size 6 in shoes. I consider myself beautiful and would not change my body shape at all, but I could stand to lose 5 lbs to try and lose my shelf tummy! I am proud of sharing my measurements simply because I always love reading reviews that include measurements, so I can compare. I tend to leave really long reviews since I find it very helpful to others and hope that others would do the same. So please ladies, don’t be afraid to post your measurements! We are not here to critique you, but to buy beautiful clothing.

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    schemara 01/08/2012 at 8:00 am #

    It’s not really all that impressive that you’re having your employees model considering how most of them are much thinner than the average woman

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    Donna 01/08/2012 at 8:19 am #

    I’m taking my measurements today, it’s definitely a good thing to know. It’ll help me shop for my huuge butt and small waist. 🙂

    On that note, however, I object a little bit to that Sir Mix-A-Lot song being used as an example of pop culture condemning non-ideal measurements. In fact, it is the opposite. Charlize Theron, generally considered to have an excellent figure by pop-culture, is a 36-24-36. What Sir Mix-A-Lot was actually saying was that those measurements , generally on a tall, lithe body, are considered ideal by most, but that it looks just as good, if not better, on a shorter frame. His song is not so much about condemning body types as giving a little love to body types that get it less often.

    I can’t believe I just analyzed Sir Mix-A-Lot this closely.

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    josipa 01/08/2012 at 9:36 am #

    Measurements really help me.

    When an item has a lot of reviews, I ONLY read the ones with measurements or pictures, because I’m 39-28-42 at 5’9″ and I always have issues with the bust and waist on dresses being too big. For my height and butt size, my bra size is small: 34 C, as is my waist, making online shopping a gamble with the odds not on my side.

    If reviewers are specific about the areas of fit and include their measurements in inches, I can make a more informed decision.

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    Val 01/08/2012 at 1:27 pm #

    I would rather give my dress side, personally, because giving someone specific measurements would feel like I’m saying “here’s how big my boobs are, lulz”. I tend to be a little shy about that kind of thing. I am not, however, ashamed of my measurements. They’re just a number. Being healthy is more important than having small measurements. Besides that, I don’t have to have a perfect ratio between my bust-waist-hip measurements in order to look good. My figure is different than that of another woman, and hers is different from someone else’s…unique is good. Variety is cool. Beauty is NOT a one size fits all deal!

    Well anyway, you have just inspired me to record my measurements and various sizes in my ModCloth profile and make it public. : )

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    Cee Cee 01/08/2012 at 4:54 pm #

    Actually, Sir Mix-a-lot’s lyric/quote was meant to embrace CURVY girls everywhere. In the video he pokes fun at the media by mocking the traditional stick figure model. He states 36-24-36 referring to the “ideal” tall, 5’11, model measurements, but infers that he only wants that on someone 5’3, which would be way thicker than a taller person with the same measurements. So please, give Sir Mix-a-lot some credit for empowering women and embracing their curves. After all, he likes big butts and he cannot lie.

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      Donna 01/09/2012 at 3:02 pm #

      Exactly this. It’s my theme song for a reason, and it’s not cause I have a figure that is usually embraced by pop culture. 🙂

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    IYAM 01/08/2012 at 7:53 pm #

    I for one appreciate the measurement of the models. It allows me to make a much more informed decision in buying. And yes, I do have my own mesaurements public so others can use that information when reading my reviews to help in their own decisions. I have no problem being “judged” based on my measurements 5’7″, 150#s, 38B/30/39. They are what they are. People can think what they like. I’m rather immune to what other people might say or think, especially online. People take online comments from anonymous others way too seriously.

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    MAM 01/08/2012 at 10:06 pm #

    For online shopping, seeing other people post their bust, waist, AND hip measurements along with their product review is extremely helpful to me – and unfortunately not done often enough, as you’ve pointed out. I am very pear shaped, so being able to see other pear-shaped reviewer comments would go a long way to helping me assess their review against the item I might want to potentially buy. If someone says “I bought a medium and this dress fit too large / too large in the bust (or hips)” that is not really helpful if I don’t have a sense of what their body shape is.

    Dresses are very hard for me to buy/wear due to my small shoulders/bust and wide hips/thighs/butt. I placed my first modcloth order a few months ago, and have yet to actually write my reviews. But I intend to get to it eventually, and will publically show all my measurements, and potentially even a photo of me wearing the items(s) if not too lazy! I cannot say enough how seeing measurements and (even better) photos went a long way to helping my first MC shopping excursion.

    One other thing to answer the question generally: Even though I hate my body shape and measurements (would love a few inches off my hips/butt!), I don’t think I’d have any problem telling anybody my dress size, measurements, or weight for that matter. If I’m speaking to someone in-person, I look like what I look like, no matter what I say, right? I could say my hips are 41 inches or 36 inches (not!), but it doesn’t change how my hips actually look to that person, so what difference does the number make? Also, I’ve seen measurements of some people and been surprised when comparing it to what they actually look like. Different people can carry their shape so differently! I feel the exact same way about telling people my age. Saying you’re 25 when you’re 35 doesn’t change the way you look, in my opinion. 🙂

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    Elizabeth 01/09/2012 at 12:16 am #

    30-23-34 and proud. I think everybody should just learn to love their body the way it is. I used to get frustrated when I couldn’t fit into the clothes I liked, but I’ve decided not to let it bother me anymore. Instead, I focus on the positive things; I’m strong, I’m healthy, and I’m happy, and to me that’s all that matters.

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    Reivenne 01/09/2012 at 12:20 am #

    I would happily divulge any and all of my measurements, but I do like saying I’m a US 10 because it sounds better than saying Aus14 😛

    I’m 5’7″, I wear a size 41EU shoe, I range between 170-180lbs, I’m 42-32-42 and whilst I’m definitely a large on Modcloth, I’m just a name on a page to everyone else here, and if I can be helpful by divulging my measurements, why should I be ashamed that I’m not a 5’5″ 120lb small 36-28-36? I’d rather assist another girl who is a similar size rather than writing a big long review that is ultimately useless.

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    Rebecca W 01/09/2012 at 1:17 pm #

    Hi ladies. I’m a curvy girl, and my proportions definitely don’t conform “fashionable standards” – inspired by this blog post, I took my measurements. I’m 5’7″, weigh 135 lbs, and I’m 34-26-40. How’s that for a pear shape?

    Know what? I’m actually really proud of it. My boyfriend likes it – and truthfully, I get quite a lot of compliments on my figure. I think that’s partly because I am a confident dresser. I’ve learned how to dress my shape – it’s all about balance. In my case, I usually end up wearing a high-waisted dress that accentuates my bust and small waist. But I don’t try to hide the hips – as I said, I enjoy the hourglass thing.

    If your proportions don’t conform either, don’t worry – just figure out what looks beautiful on YOU. I love ModCloth for this reason – there are so many flattering and well-proportioned options here. And most of the pieces seem made for real people with real bodies. Many thanks to all the talented, inspired designers who create garments that are beautiful and wearable.

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    Kate 01/10/2012 at 10:25 am #

    It’s just a bunch of numbers….my measurements aren’t perfect and even when people tell me I have “good” measurements, there are still patches of cellulite, fat, scarring, whatever….that I am ashamed about. I can tell them my measurements and they won’t have to see those “spots” I am embarrassed about.

    When it comes to buying clothing online, I really like to read what other girls’ measurements are (including height!) so that I can tell which size to buy for myself. It really really helps and I’m glad Modcloth has that feature. I guess having the models’ measurements helps too so we have an idea of how the garment might fit in relation to ourselves.

    I get a little annoyed sometimes when women don’t want to share their measurements (my friends, etc.) mostly because if you know how to dress yourself for your body type/height/skin tone/whatever, then what does it matter if you are big or small, short or tall, chubby or skinny? You know yourself, your body, and how to make it look great. How to flaunt your assets and hide the things you aren’t so happy about. That’s what’s important, IMHO.

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    Teresa 01/11/2012 at 2:12 pm #

    What’s the point of even leaving a review if you don’t include AT LEAST your measurements and the size of the item you purchased? If you aren’t going to include that information, please don’t even bother so I don’t have to scroll through a whole bunch of garbage to get to the GOOD reviews where I can actually learn something about the item and have enough information to make an informed judgment on whether or not something is worth buying.

    Even if you include a picture but exclude that information, your review is still useless, because I can’t just eyeball someone’s picture, transpose their body shape onto my own in my head, and figure out whether or not that dress or cardigan or coat would look similar on me or completely different. What if you have a similar body shape to mine, but are three inches taller or shorter, and you don’t make it public so I can see that? Now your comment about the length of your dress — which comprises the majority of reviews — is completely worthless, and if I erroneously assume that you have a similar body type to mine based on your picture and buy the dress, I will have either bought something that will look long and dowdy on me, or not even cover my butt.

    Yes, on the clothing item’s description, it’ll have measurements for length, but not all dresses sit the same! I have two 36″-long dresses from ModCloth, and while on a hangar they’re more-or-less the same length, on my body the differences in cut make a huge impact.

    I’m not here to judge anyone’s bodies or talk smack about the way anyone looks, and none of you should be either.

    I’m here to buy cute clothes, and in order to minimize hassle and spend my money in the best way possible, I really would appreciate if everyone would measure themselves and make their measurements public, so when they say in a review, “This dress was perfect, but a little snug in the hips!” it actually MEANS something, because I can see that they bought a medium dress and had a hip measurement of 40″, and then I think, “Oh, I usually buy a size medium, but my hips are 39″, and my bust and waist are similar to this person’s, too, so maybe I should size up. I’m really glad that this person left a review!”

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      josipa 01/11/2012 at 3:23 pm #

      ::standing ovation::

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    Victoria 01/11/2012 at 2:26 pm #

    36-26-38, 125lbs, 5’5”, shoe size 8.5 .
    At the risk of sounding full of myself, I’m kind of proud of my measurements. I love my wide hips, big butt, small waist, and flat stomach (my boobs could be a bit bigger, but you can’t win ’em all). It surprises me to see magazine or online advice to hide wide hips, I’ve always tried to accentuate mine!
    I’m almost confused as to why someone would be very afraid of sharing their measurements. Unless you go around in a Hazmat suit every day, I’m pretty sure everyone can get a sense of your shape (petite or curvy, chubby or thin, etc) just from looking at you. I can’t imagine anyone learning someone’s measurements and going “Whoaaa, I never knew you were fat/thin/whatever, this changes everything!”

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    Malia (@maliawhatia) 01/14/2012 at 1:53 pm #

    I’m 5’8″, 42-36-42, size 10 feet and a 34″ inseam. I fit in US sizes 12-16, and I think I look like a rad classical statue.

    Inseams are SO important. I don’t even buy pants online unless they give me a specific inseam for my size.

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    Anna 01/15/2012 at 1:05 pm #

    This inspired me to go and change ALL my measurements to public. 5’7″, 35-27-37, 7-wide shoe. (I find that publicly-listed measurements are a big help when I’m reading reviews of something, but for some reason I hadn’t made that leap myself.)

    I also wish there were more ways to figure measurement in terms of clothing LENGTH. Most of my height is torso, and if a dress is described as “short” it will probably be a tunic-y shirt on me. On the other hand, pants with longer inseams will need to be hemmed…

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      Anna 01/15/2012 at 1:11 pm #

      Also, I just noticed… except for bust, all my measurements end in 7.

      Essentially meaningless, but that still seems pretty rad. 🙂

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    Caitlin 01/16/2012 at 3:15 pm #

    I love the tone of this conversation thread. We should all be a little more body positive. Okay maybe a lot more! ModCloth, you’re ahead of the curve(s) 😉

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    Caitlin 01/18/2012 at 1:50 pm #

    I always share my measurements! 5’6″, 37-24-37. This is partly because I want to help other people who might be similarly shaped, and partly because, hey, I like the way I look.

    I imagine that some people are afraid that they will be the victim of snarky and mean comments or thoughts if they list their measurements. But honestly, I think that listing measurements and showing a picture does a lot to help many different body shapes be seen as normal. Perhaps a girl will think that 32″ bust measurement sounds really small, but then she sees a picture and thinks, “Hm, that looks normal.” Or maybe a 32″ waist sounds large, but on a real person, it doesn’t look abnormal. I think this is a supportive enough community that sharing such information isn’t a problem.

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    Nina 01/20/2012 at 1:32 am #

    As a body conscious girl, I hate listing my measurements and I hate seeing everyone measure up in “more desirable” ways than I do. Whenever I see a 27-or-below waist or 32-or-above bust or someone (everyone?) taller than 5’3” I am stricken with severe jealousy.
    Regardless in ModCloth it’s very helpful when reading reviews. Except when someone says something like “I’m a C cup and this fit me great”, because most people have the wrong bra, and the mere cup symbols tells me null. 30C and 36C for example are very different sized breasts.
    I think we all need to embrace our bodies and treat them with kindness, whatever the measurements are.

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    Kate 01/21/2012 at 3:06 pm #

    Thanks so much for starting this discussion!
    I spent months admiring the clothes in the modcloth advertisements before working up the nerve to purchase because the idea of buying clothes without trying them on first is pretty intimidating. I always found the reviews with height, measurements and size purchased to be so much more helpful than the size chart. Because of that, when I left reviews, I decided to make all my measurements public – not because I’m proud of my measurements, but because I wanted to provide the same kind of helpful review.
    An earlier commenter made a great point – this is a site predominantly for women, and site is very woman and all-shapes positive (except for whoever sizes your dresses – are they a pixie?) so there are no negative or catty responses to those who are brave and honest enough to post their sizes with their reviews – instead, they are applauded and given gratitude for helping out those still trying to decide on a purchase.

    And thanks for posting the models’ sizes – it really is a big help! Now just add the size that they are wearing…

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    Rebecca Faye 01/25/2012 at 9:23 am #

    I think that we should allow women to leave whichever measurement they want! Open up Bust/Waist/Hip and Dress Size as options. Maybe we should even put a “What’s your normal modcloth size”, because many women who post their reviews say “I am normally a Medium on the website but for this I had to buy a Large”. Then other women who are normally mediums can go “Hm, I’m similar in size to her, maybe I should do a large too”.

    I think that modcloth does a good job of promoting the beauty in all women regardless of their height, shape, proportions or complexion and that we should continue to try and help promote it! I really would like to see an incentive for leaving a review with pictures (Like the contest going on now that I can’t enter, grrr silly discontinued dresses I love!), maybe a rewards program where for every approved review you leave with photographs and your sizes earns you $0.10 credit? Nothing huge, but something to encourage gals who normally wouldn’t!

    I personally have my measurements listed, 32/24/21, 5’2, 105ish pounds, dress size 2-3, shoe size 8, cup size 30-32 A/B depending on the bra. I’m shaped the way I’m shaped and I’m buying to fit me as I am now, so I see no reason to hide especially when my review could help another person! I’m short and fairly slender, small busted which can be a KILLER for some of these super cute dresses that allow room for my better endowed kindred gender 🙂

    I understand gals who are more insecure than others based on numbers, but who says a woman who has curves in the right places is any less attractive than stubby twigs like me, or the amazonian could-be-models? And what about when we think about health? It wouldn’t be hard to be healthier than me regardless of size, I’ll admit it that I have genetic thyroid disease (hypothyroidism) and I’ll have it for the rest of my life. Even through measurements we’re shaped differently. Two women who both have 34C breasts can have totally different breasts, or comfort levels in dressing those breasts, and both can be totally gorgeous women, just like someone with D breasts, B’s or A’s.

    There’s also nothing to say that a size 24 waist is more attractive than a 28 or 32. I’ve been called “Almost too skinny” and told that my breasts are too small, where my friend who is a 34C/27/35 looks absolutely awesome!! I’m envious of her curves, just like she’s envious of my lack of curves. Don’t we all have “Grass is greener” syndrome? Ever been jealous of a gal’s hair because hers was curlier than yours or naturally straight? As a woman with super straight hair I sure wish mine would curl sometimes. It’s all how we take it that changes our confidence level. Even if we sometimes wish we could change our appearance in one way or another, big or small, why can’t I still be beautiful, and my friend too, and you?

    It’d be hard for you to be wrong about feeling beautiful in whatever it is you’ve bought, and if you don’t think people will appreciate your beauty in numbers, post a picture of you rocking your new look! It almost makes me wish I could message someone and give them props, which I’ve wanted to do so many times instead of just liking their review. Which is another point, no one can really comment on you now, and I’ve never seen a gal go insulting another woman here!

    So, in summary…
    I’m a “Small” in modcloth sizes, but XS in a jacket I bought (Final sale too, good thing I picked the right one thanks to a review!). I only bought my first dress from here a month ago after months longer of admiration and found the process so simple, especially when there was a gal similar to me who posted a review. If my items hadn’t become discontinued I’d be posting reviews all over them. I lack confidence in myself, but I feel great in clothes that I’ve specifically chosen because they make me feel amazing. I hope that you will too, and consider sharing your measurements and your reviews (Good and bad!) on apparel you buy!

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      Rebecca Faye 01/25/2012 at 9:43 am #

      My measurements were typo’d, oh no! I blame my computer glitching out on me while I was writing. 32/24/31. 21 would scare me!

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    Zoe 02/12/2012 at 12:36 am #

    I don’t know if anyone has pointed this out, but that Sir Mix A Lot lyric is from “Baby Got Back” a song about how much he loves big butts! What the lyric means is he only wants those small proportions on a short girl so they translate to curves, not on a six foot tall model! It’s in support of round ladies, not against them, so it’s totally misused here!

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    RIDOVANE 09/14/2014 at 10:47 am #


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