Everyone knows that women are terrible drivers. Sure, statistical data may show that women get into into fewer accidents than men, are less likely to drive under the influence of alcohol, less likely to speed excessively, and less likely to break traffic rules and regulations in general, but all that is of little consequence when it comes to making a buck or two. So, insurance rates aside, it makes perfect sense for car companies to capitalize on the well-known fact that women can’t drive.
Learn more about how women are inferior drivers after the jump!
As this Volkswagon ad so keenly points out, “Women are soft and gentle, but they hit things. If your wife hits something in a Volkswagen, it doesn’t hurt you very much.” This old school ad does an effective job illustrating the indestructibility of a VW – even a woman couldn’t demolish it beyond repair!
That’s right, ladies. Forget the hot rod. You need a small, simple car for your small, simple, female self to control.
It would be downright cruel to make a man choose between his girlfriend or his 1969 Dodge Charger RT (so much for women’s lib)!
The copy in this ad refers to the Subaru with feminine pronouns like “her” and “she,” blurring the line between the car (an object) and the woman (also an object). “The sculpted lines of the one piece body invite you in,” and what’s more, it “costs so little to keep you happy”!
Now, I know how overwhelmingly disheartening ads and commercials like these can often be. That is why I thought it would be nice to end on a positive note. Since anti-sexist commercials are particularly difficult to come by (especially when it comes to cars), I was ecstatic when I came across this one (below), on Feministing.com.
Okay ModReaders, now you have the floor! Can you think of any current car ads or commercials that are sexist? Can you think of any other commercials or ads that openly denounce/poke fun at sexism? Please share them!