Image via Eng101discussion.blogspot.com
Tenaciously holding onto the tails of time, makeup has stuck around for over 6,000 years, dating back to when ancient Egyptians wore it in hopes of sharpening their sight and protecting themselves from malicious spirits. Of course, the reasons for wearing makeup have changed since ancient history. In fact, they’ve even evolved since the 20th century, as evidenced by these vintage ads that imply that women wear makeup to attract a mate – or have they? Let’s investigate!
“Nothing draws a man to a woman like Crushed Rose,” states the ad above. “You smooth it on, and suddenly, love is just a kiss away!” Hm, so let me get this straight: smarts, personality, kindness – they’ve nothing to do with attracting a mate? That’s what this ad implies! Simply sweep on a coat of Crushed Rose, and you’ll become a man magnet.
Image via Vintageadbrowser.com
Or, what about this one? It’s definitely more understated than the former, but it implies the same message. Just take a look at how the oh-so-dapper gent garlanded by a finely waxed mustache leans over his cloche-crowned counterpart with intent interest. Juxtaposing this scene with the words “…the skilled woman knows that in Manon Lescaut Face Power she has an ally that leaves her beauty undimmed by the sun and wind,” we can surmise that the gentleman in the ad is drawn in by the lady’s lovely visage, as perfect by face powder.
These last two ads lay it out there pretty clearly. The one at top effuses, “Straw vote among males shows a landslide for the gal with the ‘natural’ look. That’s why so many of the sweet-enough-to-treats go for ‘Seventeen’ makeup…young-minded cosmetics that catch the eye and win the heart.” And the one at bottoms glibly gabs, “Frankly, he was Fascinated…” by her lipstick (obviously; what else could draw a man to a woman, after all?). Thus, this pair of promotions says that makeup is the perfect bait when a gal is fishing for a significant other.
Do you think much has changed around the society-fueled reasons for wearing makeup? Is the media still trying to convince us that we’ll only catch a mate thanks to the clutches of our blush brush? Or, is the pressure now for women to wear makeup to impress other women? What about maintaining manners and sustaining personal pride — does that come into play? Let us know what you think!