Vintage View: Italy in ‘Amore’ Lovely Light

All photos by Gina Lollobrigida, courtesy of McGraw-Hill, Inc., 1974.

Our latest stylebook, Summer in Focus, is all about hitting the open road, traveling to exciting places, and capturing fond memories. Let us go then, you and I, and embark on a time-traveling trip to Italy in the 1970s. Pack your imagination!

Legendary Italian screen siren Gina Lollobrigida is a multi-talented artist beyond the stage and screen. Her photography has been featured in dozens of magazines worldwide, including Time and Life. In her book, Italia Mia (McGraw-Hill Inc., 1974), she traveled across Italy (disguised as a tourist) in the early 1970s for three years, capturing life through her lens.




My grandmother owned this book, which I uncovered on my last visit home. I was immediately enamored with the character of the country (and the characters within it) that Lollobrigida snapped. From famed designer Valentino in his lavish home to a teenager scooting by on an over-packed Vespa, she showed many sides of her native land.

Vintage Italy from the 1970s



Where (and when) shall we go next?

About Cindy

Pun intended. Cindy loves dreaming up witty quips and groan-worthy wordplay. In fact, you could say this girl just wants to have puns. As an avid fan of the written word and a librarian at heart, she also loves used bookstores, especially ones that harbor cats. A lover of all things old, she takes every opportunity to nerd out on nostalgia.

Suggested Posts

Galentine’s Day Style + DIY Self-Love Kit
February 05, 2019
This Face Mask Is Like a Bouquet for Your Skin
January 17, 2019
Workplace Besties: A #TeamModCloth Trio Shares the Love
January 10, 2019
How to Style a Party Dress Three Ways
December 20, 2018
The New Black: Styling All-Grey 3 Ways
December 13, 2018
Travel Bug: Saumya Takes Us on a Tour of DC
December 06, 2018
Party Recap: Hello Kitty’s Birthday in LA
November 12, 2018
A Pampering Present: DIY Concentrated Bubble Bath
November 05, 2018
Easy Makeup for Going Out: Featuring Anna Sui Beauty
October 22, 2018
Haunt Now, Haute Later: Three Scary-Stylish Outfits
October 11, 2018


  1. Nadya N. 05/11/2013 at 12:15 am #


  2. 05/11/2013 at 7:38 am #

    Great photo!

Leave a Reply