FAME, Bread and Butter, and Who's Next

ModCloth Buyers Sari, Lindsay, and Susan travel to Paris for Who’s Next

It’s January, and that means tradeshow season for spring and summer is in full swing! Our ModCloth buyers kicked off 2010 with trips to FAME in New York City, traveled on to Bread & Butter in Berlin, and then hit up Who’s Next in Paris for the first time!

To be a ModCloth buyer is to have a job a lot of us dream about: traveling to tradeshows in exciting cities, and buying a vibrant variety of clothing, shoes, and accessories from all over the world.

Get the inside scoop on what our buyers have been up to this month after the jump!

Street art in Berlin

This was ModCloth’s second time traveling to Bread & Butter in Berlin! The show was held in the now non-operating Tempelhof Airport, where old airplane hangars were transformed into showrooms, old waiting areas into restaurants, and the tarmac filled with exhibitor tents. At the show, Susan, Sari, and Lindsay found more amazing must-haves that are difficult to find in the U.S. (including garments from the Sugarhill Boutique line). They also bumped into one of our favorite designers, Jeffrey Campbell, while they were there. Psssst: ModCloth is working on exclusive designs with Jeffrey Campbell (stay tuned!). After a long day of combing the tradeshow booths, Susan, Sari, and Lindsay explored the streets, shops, and restaurants of Berlin. Susan also had the opportunity to practice her German!

A Bread and Butter booth bursting with rainbow bright color!

Next on the agenda was Who’s Next in Paris! Susan, Sari and Lindsay were surprised to discover that ModCloth was one of the only U.S. companies at the show (most of the buyers came from Denmark, France, England, Italy, and Spain).  When they stumbled upon an entire section of booths that was made up of smaller, never-before-seen lines from England, the UK, and Spain, they fell madly in love! Lindsay even says she’s dreamt of wearing one of the dresses. Get excited!

The Entrance to Who’s Next in Paris

What’s on the fashion forecast for spring/summer 2010? Susan reports seeing a lot of floral-inspired and nautical-inspired garments, gorgeous summer hats, clogs and clog-inspired footwear, and lots of mint and blue!

A marching band and group of flag-waving followers parades through Who’s Next

When they weren’t busy combing over booths, Susan, Sari, and Lindsay took some time to visit the Eiffel Tower, Notre Dame, and the catacombs. They also had a blast tasting classic French dishes, such as crepes, and a few new ones, such as escargot!

Sari and Susan enjoy delicious crepes!

We are so excited about bringing you more amazing and exclusive garments, shoes, and accessories you won’t be able to find anywhere else in the U.S.. Keep a lookout for their arrival this spring and summer. We hope you like them as much as we do!

About ModCloth

Suggested Posts

Galentine’s Day Style + DIY Self-Love Kit
February 05, 2019
This Face Mask Is Like a Bouquet for Your Skin
January 17, 2019
Workplace Besties: A #TeamModCloth Trio Shares the Love
January 10, 2019
How to Style a Party Dress Three Ways
December 20, 2018
The New Black: Styling All-Grey 3 Ways
December 13, 2018
Travel Bug: Saumya Takes Us on a Tour of DC
December 06, 2018
Party Recap: Hello Kitty’s Birthday in LA
November 12, 2018
A Pampering Present: DIY Concentrated Bubble Bath
November 05, 2018
Easy Makeup for Going Out: Featuring Anna Sui Beauty
October 22, 2018
Haunt Now, Haute Later: Three Scary-Stylish Outfits
October 11, 2018


  1. denise 01/28/2010 at 2:14 pm #

    wow can i get a job application?

  2. Mish Dish 01/28/2010 at 2:21 pm #

    Sounds like a fabulous trip of fashion, food and more fashion. I love this site. xo Mish


  3. Natalie B. (ModCloth) 01/28/2010 at 2:31 pm #

    Ooo, this makes me so anxious to see all the new goodies! Can’t wait! Also – I can’t stop looking at the rainbow colored jar display in the booth from Bread and Butter. I don’t know what they were selling, but I’m buying it.

  4. Richard (ModCloth) 01/28/2010 at 2:52 pm #

    I was staring at that, too, Natalie, and have come to the conclusion that they’re jars full of gelatin. But that could just be my stomach speaking.

  5. Casey 01/28/2010 at 3:10 pm #

    Super cute pic guys!!!! So jealous!

  6. Julie 01/28/2010 at 3:21 pm #

    How about the entrance to ‘Who’s Next’ in Paris looking like a real life version of the Rainbow Road from Mario Kart?!!

  7. Casey 01/28/2010 at 3:23 pm #


    These kind of look like those jars but not exactly the same.

  8. Sarah 01/28/2010 at 3:44 pm #

    Exclusive Jeffrey Campbell! That would be utterly amazing!

  9. crystal (modcloth) 01/28/2010 at 5:25 pm #

    exclusive designs with jeffrey campbell? be still my heart!

  10. JoeyB 01/28/2010 at 6:04 pm #

    Wow, what an amazing job! It is like fashion Heaven! What a great blog and thanks for sharing!

  11. Adisa 01/28/2010 at 9:49 pm #

    This makes me exited to see all the new stuff, it also makes me want to move and look for a job as fun as yours : )

  12. Joe (ModCloth) 01/29/2010 at 12:07 pm #

    I love the brightly colored paths at the Who’s Next entrance! So welcoming, like you’re going to a magical land.

  13. Stephanie 01/29/2010 at 12:15 pm #

    I’m thinking the same thing as denise…. WHERE can I get an application?? This is a dream job

  14. Elissa of Spandexpony 01/29/2010 at 12:23 pm #

    Wow, how fun! It really is a dream job. I’m sending you my resume.

  15. Akela 01/29/2010 at 12:38 pm #

    I’m soo excited for the nautical inspired clothes!!!!

  16. dyane 01/29/2010 at 12:56 pm #

    Wow, I would totally volunteer to do travel with you guys. I love Europe but I´m mostly familiar with Spain –the Spanish have the boldest sense of personal style! Love it.

  17. anita 01/29/2010 at 1:59 pm #

    DAM!! That’s my dream job!!

    P.S. Are there any opening positions?

  18. Cat 01/29/2010 at 2:34 pm #

    SO awesome! A dream job indeed! I too was looking at the rainbow display. I want that in my house. Can’t wait, guys!!

  19. Alison 01/29/2010 at 3:35 pm #

    fuuuuun! I’m so glad nautical will be in again!

  20. dollyandmimi 01/29/2010 at 4:20 pm #

    Love the photos! I’ve shopped the shows in Paris and London and came back with some wonderfully unique items that retailed extremely well! Can’t wait to see what you’ve come up with! If you get a chance, you should also visit pret-a-poter in Paris!

  21. Emily 01/29/2010 at 4:44 pm #

    Nice! I’m a buyer and I can’t wait ’til I get to travel to those shows.

  22. Olivia 01/29/2010 at 6:43 pm #

    umm.. where can i get an application?! gah!! this looks like my dream job :DD

  23. Megan Domino 01/29/2010 at 8:44 pm #

    i want your job.

  24. KLee 01/29/2010 at 10:57 pm #

    Yes! Mint is one of my favorite colors, and floral patterns are beginning to grow on me. Plus, who in their right mind doesn’t love nautically inspiried wear? This season sounds promising!

    And you know, Julie, I was thinking the exact same thing about Rainbow Road!

  25. Meghan 01/30/2010 at 12:40 am #

    Lovely! My dream is to go to Paris and this is even more inspiring. Yeah, I want your job too.

  26. chicadecanela 01/30/2010 at 6:25 am #

    hey! next time you´re in paris come to see me! i´m exhibiting at Eclat de Mode, just on the next door to Who´s Next. See you there!

  27. Loretta 02/02/2010 at 1:58 pm #

    Modcloth is a favorite of mine! Keep finding unique fashions! What better place than Paris!!

  28. jb 02/03/2010 at 1:59 pm #

    Looks like fun. thanks for sharing!

Leave a Reply