Meet Winona Dimeo-Ediger

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(Image Above: Courtesy of Sasquatch Books)

I was so excited to get the chance to interview Winona Dimeo-Ediger! She’s the author of the brand new book “Closet Confidential” (which we just got in!) and the the creator of the sweet fashion blog, Daddy Likey! Her quirky, lighthearted take on fashion makes her book both a fun and informative read. Born and raised in a tiny Oregon town, Winona couldn’t wait to grow up and find other people who swooned over clothes and loved wearing heels. While in college, she decided to start her blog as an outlet for her passion for fashion. Flash forward and she has a new book out.  So read the interview and hear what Winona has to say about writing a book, shopping for jeans, and looking cute during a recession.

(Image Above: Courtesy of Sasquatch Books)

Your new book, Closet Confidential, just came out. Tell us a little about the premise of the book.
I was so excited to write a style book that would be accessible to women of all sizes, ages, and budgets. Closet Confidential is full of fashion advice, inspiration, graphs, quizzes, illustrations, mathematical equations, and stories of personal humiliation, not to mention 50 enumerated style lessons you can easily memorize if you have an eidetic memory. It’s a fun, funny little book.

When you started your blog, did you have a book in mind? What incited you to start writing about fashion?
I wanted to write about fashion because getting dressed is something that everyone can relate to (except people in nudist colonies, I guess), and it’s something that is so often written about in an elitist, judgmental, humorless way. I believe fashion should always be light, fun, and entertaining, but also acknowledged as an important part of everyday life and a powerful way to change your mood. When I started my blog, I never thought a book would come out of it. Obviously I’m super excited that it did!

Have you always considered yourself a writer, or is fashion your first love?
I’ve always been a writer for sure, but I’ve also always loved fashion–they are both forms of self-expression and self-expression is my second favorite thing in the world (the first being “Deadliest Catch”). I never thought I’d be a fashion writer until I started reading fashion blogs a few years ago and noticed that most of them were based around photos and the writing seemed to be an afterthought. I wanted to create a smart, funny, fashion blog where the writing was the focus, and I’ve met so many amazing people and had so many great opportunities as a result.

What do you think is the most important fashion tip in your book?

Take a half step out of your comfort zone in order to create an outfit that’s memorable and beautiful, but whether you’re wearing denim or diamonds (or both!), make sure you feel like you. Also, don’t dress like a zoologist (no offense).

Any advice for the budget-restricted fashionista? (This recession is not good for the wardrobe!)
Haunt thrift stores, discount stores, sale racks, affordable online shops, auction sites, and always be on the lookout for a sweet deal–just the other day I found a fabulous vintage plaid button-up shirt in a “Free Stuff” bin behind an antique shop. It may have been a dumpster, but who cares? I got a new shirt for free.

In your book you do a rundown of all sorts of jeans styles — what style do you think is the most flattering? Do you think there’s ever an occasion to wear mom jeans (one of the styles you mention in your book)?

I mention in the book that “dark wash bootcut jeans are most flattering” has become the gospel in fashion magazines and makeover shows, but it’s not necessarily true. Sure, bootcuts usually look OK, but they’re also a little boring. My advice is to throw a flask in your purse, then try on a TON of different styles–even those cropped white skinny jeans–because you never know which pair is going to change your life. And I think everyone should wear ‘mom jeans’…to’ mom jeans’ theme parties.

If you were stranded on deserted island with only an over-night bag, what wardrobe essentials would you bring with you?
An over-sized cardigan, some thermal underwear, a trapper cap, and big, chunky boots. Coincidentally, this is the exact outfit I often wear to the grocery store in search of cookies on cold winter nights.

If any actress could play you in a movie of your life, who would you want it to be?
Billie Piper, please.

What’s next? Do you think there will be any more books in your future?
I sure hope so! 🙂

Want to hear more about what Winona has to say about all thing fashion? Check out the book!

5 Responses to Meet Winona Dimeo-Ediger

  1. Rachael 10/12/2009 at 5:24 pm #

    I’m very excited for her book and I am going to put it in my Amazon wish list right now! 😀

  2. Turi 10/12/2009 at 5:42 pm #

    Rachael – You can also put it in your ModCloth wish list. 🙂 We have it too:

  3. Misselaineous 10/14/2009 at 12:41 am #

    I am a zoologist, but that actually started my interest in fashion– I was tired of looking like a zoologist ALL the time. 🙂

  4. TangeSrbija 02/28/2011 at 12:50 pm #

    🙂 thanks


  1. ModLife » Blog Archive » Closet Confidential: Putting it All Together - 10/22/2009

    […] at ModCloth, we were so excited when Winona Dimeo-Ediger, of the blog Daddy Likey, said yes to picking out ModCloth outfits using advice from her new book, […]

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