Tales from the Road: Bread and Butter in Berlin

Bread and Butter

Bread and Butter

If you are like me you dread the airport. Long security lines, crappy food and uncomfortable seats (not to mention those check baggage fees) but what if you were going the airport not to board a long flight but to shop for amazing clothing?  Well, that’s exactly what we  just did!  This month the ModCloth buyers traveled to Berlin, Germany to attend Bread and Butter, the premier apparel tradeshow for all of Europe.  The event was held at the now non-operating Tempelhof Airport in Berlin.  There they transformed airplane hangars  into showrooms, waiting areas into restaurants and the tarmac into exhibitor tents!  The baggage claim carousel was even operating but instead of holding luggage it help tote bags and tradeshow maps.

Keep reading to hear more about Bread and Butter

Bread and Butter Vendors

We found some great brands at Bread and Butter from everywhere from Copenhagen to Korea. Some of the brands we had seen before but luckily for us (and for you ModCloth shopper) for some of these brands we will be the first people they are working with in the United States!   That means ModCloth with soon be the exclusive source for some very cool European and Asian designers you wont’ be able to find elsewhere! We really hope you will enjoy the items we picked as much has we enjoyed finding them!  Until next time, Auf Wiedersehen!


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  1. Avatar
    Hannah 07/15/2009 at 9:26 am #

    Wow girls, looks like an amazing trip! Wunderbar!


  1. ModLife » Blog Archive » Top Ten Things We Loved About Berlin - 07/20/2009

    […] got to experience Berlin in the first place! Read details and see photos from the tradeshow in my Tales from the Road blog post from last […]

  2. ModLife » Blog Archive » Beautiful British Invasion: Sugarhill Boutique and Motel now at ModCloth - 12/08/2009

    […] few months ago the ModCloth buyers had the wonderful opportunity to go Berlin for the Bread and Butter Tradeshow and we found a lot of great European and Asian brands to bring back to ModCloth while we where […]

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